Protim Bhaumik

I'm the Chief Marketing Officer at Factors.ai, where I own growth, demand generation, content, brand strategy... actually, everything marketing-y.I have eighteen years of experience in B2B marketing -- as a fractional CMO, startup founder, agency operator, and content strategist -- working with everyone from nameless seed-stage startups to large MNCs like ITC, Wipro, Ford, and Vodafone.

‍

My work focuses specifically on account-based marketing, LinkedIn ads strategy, pipeline attribution, intent data, and demand generation; the parts of B2B marketing where strategy meets measurable revenue impact. I write from what I've done, not what sounds good in a slide deck.

‍

Before Factors, I led content and SEO at Hasura (now PromptQL -- a Series C unicorn) and 100ms (Series A), including their digital ad strategy. I've spent time as a fractional CMO for startups in US, Europe, Africa, and India. Before that, I ran a branding and digital marketing agency for over seven years, working across web, video, design, advertising, and content.

‍

Outside work, I'm deep into Dungeons & Dragons: I've been building my own campaign world for years, situated on a moon, complete with its own magic system and political chaos. The family has many dogs, and they remain, objectively, better company than most LinkedIn thought leaders.I'm based in Bangalore, India. You can find me on LinkedIn.