7 Best Clearbit Alternatives For Website Visitor Identification In 2026

TL;DR

• Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence, effectively killing its standalone version and locking non-HubSpot CRM users out while forcing others into expensive credit packages.
• Clearbit alternatives offer independent, lightweight script tracking that connects seamlessly with any CRM (Salesforce, Pipedrive, etc.) and provides higher IP-match rates.
• Pick your alternative based on regional data strength: Leadfeeder or Factors.ai for the European market, Albacross for programmatic personalization, or Factors.ai for unified marketing analytics.
• Factors.ai dominates for growth teams, leveraging a waterfall enrichment via 5 data-providers to drop enterprise-grade account deanonymization rates right into a budget-friendly mid-market tier.

Clearbit doesn't exist anymore. Not really. HubSpot bought it in December 2023, and by the time INBOUND 2024 rolled around, the product had a new name: Breeze Intelligence. Same underlying data, same enrichment engine, but a completely different business wrapped around it.

Clearbit is a well-established B2B marketing intelligence platform that helps identify anonymous website visitors at an account level and enrich this information with firmographics, intent data, and contacts.

There’s no doubt that Clearbit is great at what it does. But no tool is perfect. 

Whether it be pricing, data quality, data coverage, customer support, user experience, or anything else — there might always be an alternative to Clearbit that better suits your particular requirements. 

This article highlights 5 comprehensive Clearbit alternatives specifically for website visitors identification. That is, the ability to reveal and track anonymous companies visiting your website (including firmographics and intent) without the need for form submissions. 

Given that the tools covered on this list are alternatives to Clearbit (and each other), they all share a handful of commonalities including the ability to:

• Identify anonymous companies visiting your website with IP-based technology
• Enrich company names with firmographics (industry, headcount, revenue-range, etc)
• Deliver real-time Slack/MS teams/Email alerts when high-intent visitors are live on the site
• Implement in a matter of minutes by installing and activating lightweight scripts to the website

If you used Clearbit Reveal to spot anonymous companies browsing your site, this matters. Breeze Intelligence lives inside HubSpot now. You need an active HubSpot subscription to touch it, and even then, visitor identification comes with less flexibility than the old standalone Reveal API had.

Here's what has changed:

• Acquired by HubSpot in December 2023, rebranded as Breeze Intelligence at INBOUND 2024.
• Standalone signups are gone. No HubSpot, no Breeze.
• The free tools got shut down entirely. Clearbit Connect, the Weekly Visitor Report, the TAM Calculator, and the free Slack integration all sunset April 30, 2025. The Logo API followed on December 1, 2025.
• Pricing now runs on HubSpot credits: roughly $45 to $50 a month for 100 credits, scaling into the thousands for real volume, stacked on top of whatever HubSpot tier you're already paying for.
• Reveal is still in there, but plenty of teams report it's narrower and harder to configure than the standalone version used to be.

None of that makes Breeze Intelligence a bad product. If you're already deep in HubSpot, the integration is smooth: enrichment happens on the record, forms shorten automatically, and you're not stitching together an API yourself. But if you're on Salesforce, Pipedrive, or nothing in particular, you're out of luck. That's true whether your priority was enrichment or the visitor identification use case this list is built around.

This piece was originally about five Clearbit alternatives for website visitor identification. So here are eight tools worth a look in 2026. 

Every tool below can identify anonymous companies on your site through IP-based matching, enrich company names with firmographics, and fire real-time Slack or email alerts when a high-intent account shows up. Most install in minutes with a lightweight script tag. Where they actually differ is data quality, coverage, pricing, and what happens after a visitor gets identified.

Clearbit Alternatives For Website Visitor identification

1. Factors.ai

Factors.ai has moved well past a single visitor-identification tool. The core product still identifies anonymous accounts on your site. But now there are more features built around it: account intelligence, sales intelligence, attribution and analytics, and ad activation on LinkedIn and Google.

The identification method changed, too. Factors.ai no longer leans on one source. It runs a waterfall model blending four providers, then stitches the results together. By Factors' own reporting, which catches more than 75% of anonymous visitors at the account level, with the recent RB2B partnership, it can now offer person-level identification of up to 40%. 

Scout is an AI agent layer trained only on your own account and pipeline data, answering questions like why the pipeline dropped last month, or building in minutes what used to take a BI team two weeks. It also ships pre-built agents for account scoring, churn risk, competitive displacement, and pre-call briefings, and runs inside Slack, HubSpot, Salesforce, or even Claude and ChatGPT through Factors' own MCP server.

G2 rating: 4.5/5 with mid-market leader badges for account-based analytics and orchestration.

For a team that just wants reveal-and-alert, the visitor identification product alone still covers that job. Teams that want scoring, ad activation, and AI reporting layered on top now get all of it from one vendor instead of stitching several together. One less procurement conversation, either way.

Factors.ai Pricing

The pricing starts at $199 per month for the Lite plan. Free trial available. Learn more about pricing here: factors.ai/pricing

2. Leadfeeder

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Leadfeeder is a Helsinki-based B2B lead generation software that identifies and tracks website visitors, scores accounts based on behavior and firmographics, and provides contact information. Leadfeeder recently partnered with Echobot to form Dealfront; a Europe-centric go-to-market data platform. 

Why Leadfeeder over other alternatives? 

Here are a couple reasons why you may prefer Leadfeeder over other alternatives:

1. Europe-centric data

Especially since its collaboration to form Dealfton, Leadfeeder has doubled down on its focus as a visitor identification powerhouse for Europe. While Leadfeeder’s database comprises only about 8 million companies in the US, Asia, Australia, and other non-Europian geographies, it records a whopping 26 million companies within Europe. 

So, if you’re looking to specifically target European companies visiting your website, look no further than Leadfeeder.

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2. Contact-level data

No tool can identify exactly who’s visiting your website at a user level without form submissions. Still, like Clearbit Enrich, Leadfeeder can provide a few ideal leads from the companies visiting your website for further outreach.

Note that these contacts won’t necessarily be the same people who visit your website. Rather, it’s similar to using Zoominfo or Apollo to identify decision makers to reach out to from your target list of accounts.

Leadfeeder Pricing

Leadfeeder (not Dealfront) has starting plans starting at $220/month for 3 seats and 2500 credits which may be used across identifying visitors, enriching companies, and uploading contact/account data to CRM.

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3. Albacross

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Albacross is another well-established visitor identification and intent data platform. The Swedish company works with over 10,000+ companies to provide go-to-market intelligence. In addition to providing top draw website identification, Albacross also offers website personalization and display advertising features. 

Why Albacross over other alternatives?

Here are a couple reasons why you may prefer Albacross over other Clearbit alternatives:

1. Website personalization

Albacross emplowers website website personalization at account level at scale by combining its visitor identification technology with optimizely-esque personalization technology. This means users can instantly change messaging based on different segments of visitors.

For example, messaging around bottom line pipeline generation or security compliance may be more compelling to larger companies with over 1000+ employees. Messaging around cost-saving and easy implementation might appeal better to smaller teams with <500 employees. With Albacross, you can experiment with different headlines for different visitors. 

2. Account-based Targeted  Display ads

Albacross partners with several publicists including  The New York Times and Daily Mail to distribute account-level targeted display ads. These ads can be launched and monitored within Albacross’s native campaign management platform.

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Albacross Pricing

Albacross pricing plans start at $87/month to identify up to 1,000 companies.

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4. Lead Forensics 

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Lead Forensics is one of the oldest, most established website visitor identification tools on this list — including Clearbit. It’s an enterprise-grade solution that wholly owns its database of over 1.4 billion IP addresses with another 55 million contacts added every year.

Why Lead Forensics over other alternatives?

Lead Forensics doesn't have too many bells and whistles outside of identifying companies visiting your website and enriching that information with firmographic, intent, and contact data. That being said, it does provide a mobile app so users can receive trigger notifications directly on their phone.

We know one Clearbit user would really appreciate this feature:  

5. Kickfire (Foundry Intent)

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KickFire is a Foundry company that, surprise surprise, identifies website visitors as well as their firmographics and intent data. Given its association with Foundry, Kickfire taps into more than just website activity to discern account and contact-level intent. More on this in the next section.

Why KickFire over other alternatives? 

KickFire is really unique in the way it captures intent. Unlike other tools on this list, including Clearbit, KickFire identifies contact-level intent by connecting the dots between website visitors, Foundry’s proprietary data across digital content, content syndication programs, AND the public web by tapping into conversational signals across socials, blogs etc for over 5 million companies.

They match these buyer signals with accounts identified on your website for further targeting and outreach. 

6. RB2B

RB2B showed up specifically to catch teams losing Clearbit Reveal, and it's built for exactly one job: identifying individual US-based visitors by name, not just the company they work for.

No enrichment API. No page personalization. No ad platform bolted on. Just person-level reveal, with a free tier covering up to 100 reveals a month and paid plans starting at $99. 

For a small marketing team that mainly wants to know which specific people from a target account showed up this week, RB2B is close to the fastest, cheapest way to get there.

Factors.ai has partnered with RB2B to offer person-level identification with up to 40% coverage. If you are looking to get all the benefits RB2B offers, along with features like predictive account scoring, AI agents, ad spend optimization, multi-touch attribution, and basically run multi-channel ABM, then you must consider Factors.ai. 

7. Warmly

As of July 2026, Warmly has been acquired by Zoom.

Warmly picks up where most reveal tools stop. It identifies visitors, then layers in AI-driven outbound and sequencing, so the team isn't handing sales a spreadsheet of accounts every Monday morning.

That combination sits it in the middle of the market: more capable than a pure reveal tool like RB2B, lighter-weight than a full ABM platform like 6sense. If your bottleneck used to be turning Clearbit's alerts into actual outreach, Warmly is built around closing exactly that gap.

What are the best Clearbit alternatives for ad targeting

If your main use for Clearbit was building ICP audiences to run on Facebook, Google, or LinkedIn, most of the tools above aren't built for that job. A handful are.

Albacross is the most direct fit for pure account-based display. Its publisher partnerships let you run targeted ads to specific accounts without leaving the platform, and it's the closest thing on this list to what Clearbit's own advertising audiences used to do.

Demandbase is a full ABM/ABX platform where account-based advertising is a core product, not a bolt-on, paired with buying-committee identification so ads reach more than one person at the target account. Pricing runs enterprise-only, typically $40,000 to $120,000 a year.

6sense plays in a similar territory. Predictive scoring feeds directly into ad orchestration, so spend follows accounts actually showing intent instead of a static list.

And Factors.ai has moved into this space too, with two dedicated products, LinkedIn Adpilot and Google Adpilot, built to activate the same visitor and account data it uses for identification. It also offers what 6sense offers, predictive account scoring, and lets you run multi-channel ABM like Demanbase. So, if you are looking at a tool that can replace 6sense and Demandbase. Worth a look if you'd rather have targeting and identification under one roof than stitched together from two vendors.

What are the other Clearbit alternatives for account scoring

Clearbit never really did scoring on its own. It fed data into whatever scoring model you built elsewhere. If you want scoring built into the product, look at 6sense, MadKudu, or Factors.ai, each for a different reason.

6sense's scoring is predictive and stage-based. It won't hand you a single 0-100 number. It'll tell you an account looks like it's in the "decision" stage, based on intent signals, firmographic fit, and engagement history combined.

MadKudu, now under HG Insights, takes a different approach: explainable scoring. Every account gets a score plus a plain-language reason behind it, which matters if your sales team has ever ignored a score because nobody could explain where it came from.

Factors.ai scoring now runs through Scout, the company's AI agent layer. One agent tiers accounts into Tier 1, Tier 2, Tier 3, or Disqualified using firmographic fit and CRM signals. A second rate ICP alignment 1 to 5, weighing industry, headcount, revenue band, funding stage, and tech stack. Both write back into HubSpot or Salesforce automatically. It also offers Predictive account scoring. No manual scoring needed.

A Clearbit alternative with more than basic firmographics

If firmographics alone don't cut it and you want headcount trends, funding timelines, and hiring signals, you're really asking for a different category of tool: chronographic data, changes over time, not a snapshot.

Crustdata is built for exactly this. It tracks headcount growth as a percentage over a defined window, not just a static employee count, alongside funding stage and hiring velocity by department. You can search in natural language, too. Ask for Series B fintech companies in New York with 50 to 200 employees, and it returns matches instead of making you build a filter tree.

Coresignal plays a similar role as a raw data layer: workforce and hiring data at scale, refreshed frequently enough to support trend forecasting rather than a one-time export.

None of these replaces a visitor identification tool. They solve a different problem: telling you when something changes at an account you already care about, which static firmographics were never built to do.

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And there you have it! 7 unique Clearbit alternatives for your consideration. Looking to learn more about Factors can help identify visitors, target the right leads, and convert more pipeline with less spend? Let’s chat!