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LinkedIn Performance Unlocked: Turning Your ABM Campaign into Predictable Pipeline
Most B2B marketers know LinkedIn drives results. Few can prove it to their CFO. Learn how to close the gap between LinkedIn activity and predictable pipeline — using CAPI, Company Intelligence, and a measurement framework that actually works.
April 29, 2026
Time: 11:30 AM EST, 9:00 AM PST
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What you’ll takeaway:
- Why legacy measurement models are failing B2B marketers
- How LinkedIn's Conversions API connects your CRM data to campaign performance for cleaner, fuller attribution
- How to use Company Intelligence to identify and reach in-market accounts before they shortlist someone else
- How to measure LinkedIn's real contribution to pipeline — not just impressions and CPL
- How Zembl achieved 3.2x revenue growth, 2.4x more accounts in pipeline, and 104% more MQLs by building the right measurement foundation
Save Your Spot
Meet the Speakers
Praveen Das
Co-founder at Factors
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Jessica Cross
Partner Marketing, LinkedIn
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Sunny Singh
Head of Digital Marketing & Content, Zembl
