Better targeting, and the proof it paid off.
Use real buying-intent data to decide who to target on Microsoft Advertising, then track every dollar back to the revenue it produced.
Why Factors.ai + Microsoft Advertising
As an official Microsoft Advertising partner, Factors.ai combines its account-level intelligence capabilities with the reach of the Microsoft Search Network. That means your ad spend goes toward accounts already showing buying intent, and you get a clear read on the ROI it delivers.
About Microsoft Advertising
Microsoft Advertising places ads across Bing, Yahoo, DuckDuckGo, and the Microsoft Audience Network. It connects brands with people on the platforms they already use to get things done, at work and in life. Learn more at about.ads.microsoft.com.
About Factors.ai
Factors.ai is an AI-first ABM and account intelligence, attribution, platform built for B2B marketing and sales teams. Factors de-anonymizes website visitors, tracks buyer journeys across web, ads, and CRM, and shows marketing and sales exactly which accounts are in-market and what's driving them to convert.
How we drive revenue together
Identify high-intent accounts
See which companies are already searching for what you sell before they ever fill out a form.
Connect the full funnel
See what happens after the click. Which accounts came back, what they looked at, and whether it turned into a closed deal.
Prove what's actually working
Multi-touch attribution shows exactly how Microsoft Advertising campaigns influence deals, so your budget goes where it earns its keep.
Launch and optimize faster
Sync intent and account data straight into your Microsoft Advertising campaigns to sharpen targeting and cut wasted spend.
Why this partnership matters
Search intent is one of the strongest buying signals in B2B but most teams still can't connect a Microsoft Ads click to a closed deal. That gap is exactly where Factors.ai comes in.
As a Microsoft Advertising partner, Factors plugs directly into your campaigns to unify search activity with account intelligence and revenue attribution. Your team stops guessing which campaigns are working and starts making decisions based on real pipeline data.
With Factors.ai + Microsoft Advertising, you can:
Reach in-market B2B buyers on a brand-safe, high-intent network
De-anonymize the accounts clicking through from your Microsoft Ads campaigns
Attribute pipeline and revenue back to specific keywords and campaigns
Build tighter retargeting and account-based audiences using first-party intent data
Get a single source of truth across Microsoft Advertising, your website, and your CRM
Advertising clicks into pipeline?
Talk to our team about getting set up as a joint Factors + Microsoft Advertising customer — no minimum spend, no long onboarding.
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