Customer Journeys

AI-insights from clicks
to conversions

B2B customer journeys are complex, non-linear, lengthy, and involve several stakeholders. Factors helps decode and refine these account-level journeys with AI-fuelled insights.

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Trusted by 500+ high-growth B2B teams

Track aggregated Journeys
with Path Analysis

See exactly how accounts are progressing along the customer journey. Identify touchpoints that influence conversions and winning paths.

Use cases

Identify points of inflection
with B2B Funnels

Identify points of friction, reduce avoidable drop-offs, and improve conversions at every stage of the sales cycle with B2B-optimized funnel reporting

Use cases

AI-fuelled automated
insights with Explain

Making sense of data is easier said than done…until now. With Explain, simply state a conversion goal and unlock deep insights into what’s helping and hurting your objectives.

Use cases

Accurate, Event-Based Data Models

Tap into event-based data model to track, filter, and breakdown granular customer touchpoints.

Account Level Timelines

Achieve complete visibility of the account journey across known and anonymous users.

Advanced Filters & Breakdowns

Gain deeper insights with robust, customizable accounts & user-level filters & breakdowns.

Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

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What our customers say

25% of our revenue is from outreach done based on Factors account identification data.

Ankit Jain

Co-founder

ClearFeed

Factors’ account identification & account intelligence is a game changer for generating revenue.

Praveen R

Marketing

Drivetrain

Factors.AI helps us analyze account behavior on our website & identify which channels are driving pipeline.

Aquibur Rahman

CEO

Mailmodo

Factors is super intuitive. I have increased conversion rates by 4.3%, resulting an increase in revenue of 15%.

Edoardo D

CEO

Delos Labs

The team at Factors is amazing. Extremely valuable as we sort through mountains of data to come to a decision.

Tom S

SVP Sales & Marketing

Lytics

Factors stands out from other alternatives. We saw a 34% improvement in conversation rates within the first year.

Gowthami

Performance marketer

Klenty

Frequently Asked Questions?
to help you make the switch to Factors

Where does the AI come in?

Our domain extension isn’t AI only because it sounds cool. Explain and Weekly Insights is built upon cutting-edge ML algorithms to make making sense of your data, effortless. Simply specify your goal and see exactly what touchpoints are helping and hurting conversions in seconds. No expensive data science or tedious spreadsheets required!

How can I use path analysis?

Path analysis provides an aggregated view of how visitors and customers are progressing along the buyer journey. Visualize various conversion paths to answer questions like “Which sequence of Salesforce campaigns do users interact with prior to opportunity closure?” or “What are the drop off points after users check out the pricing page?”

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here: www.factors.ai/pricing

How long does implementation take?

Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We’re also SOC2 Type II certified. Rest assured, all your data is protected by industry-standard security.