LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
Download the report

Intent Capture

Unify cross-channel intent signals, in one place

Identify companies visiting your website, integrate holistic GTM data, and capture intent signals from (nearly) anywhere under the sun.

Book a demo
Book a demo
Try for free
Try for free
Factors Blog

1000+ GTM teams identify and close high-intent buyers. Now, it’s your turn.

4.5 stars

Swarmia
"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik,

Head of marketing, Swarmia

Antstack

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

yellow Ai

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Shippit

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Moengage

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Descope
“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar,

Growth marketing and ops, Descope

AudienceView
“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar, Demand Gen Lead,

AudienceView

Akeyless
“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan,

Senior head of digital marketing, Akeyless

Sprinklr

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Highradius

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Celonis

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Usercentrics

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

TataComnications
“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

WebEngage

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

SingleStore

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Pylon

Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Turn signals into sales

Know which companies are in-market for your business

Reveal more than 75% of anonymous traffic

Identify accounts visiting your site with waterfall enrichment across multiple providers. Enrich accounts with geography and job titles to pinpoint up to 30% of people who likely visited.

Reveal anonymous traffic

Capture buying intent, from far and wide

Collect account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns. Collect buyer intent from G2 product, category, and review pages. Import third-party intent data from any source like Gartner, TrustRadius, and more

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Unify gtm data

Map out the buyer journey, end-to-end

Achieve a bird’s-eye view of account and user-level engagement, from awareness to deal won. Aggregate winning paths and drop-off points to drive conversions.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Map buyer journey

Stay top of mind for highly engaged accounts

Prioritize the right accounts in sales outreach and ad campaigns, using predictive scores based on intent, engagement, and fit.

Prioritize highly engaged accounts
Factors Blog

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar
Growth Marketing and Ops, Descope

25%

Increase in
LinkedIn Ads ROI

Read Case Study

“Since our sales team started using intent signals from Factors, conversations got easier — no resistance, no time wasted on context.”

Guneet Singh
Sr. Product Marketing Associate, Squadcast

30%

Increase in Avg deal size

Read Case Study

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar
AudienceView

15%

pipeline generated through Factors in a quarter

Read Case Study

“Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions.

Aashima Lamba
Sr Manager, Demand generation, Upflow

35%

pipeline influenced by G2 and Factors

Read Case Study

“With Factors.ai, we’re no longer in the dark. Data consolidation is magic — no more juggling platforms. Our ABM campaigns and outreach got a big boost. It’s our single source of truth.”

Anirhudh Sridharan
Lead, Pipeline Marketing at Everstage

2.5x

surge in sales email engagement

Read Case Study
  • “Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

    Shane Poyar
    Growth Marketing and Ops, Descope

    25%

    Increase in
    LinkedIn Ads ROI

    Read Case Study
  • “Since our sales team started using intent signals from Factors, conversations got easier — no resistance, no time wasted on context.”

    Guneet Singh
    Sr. Product Marketing Associate, Squadcast

    30%

    Increase in Avg deal size

    Read Case Study
  • “We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

    Saurabh Wahegaonkar
    AudienceView

    15%

    pipeline generated through Factors in a quarter

    Read Case Study
  • “Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions.

    Aashima Lamba
    Sr Manager, Demand generation, Upflow

    35%

    pipeline influenced by G2 and Factors

    Read Case Study
  • “With Factors.ai, we’re no longer in the dark. Data consolidation is magic — no more juggling platforms. Our ABM campaigns and outreach got a big boost. It’s our single source of truth.”

    Anirhudh Sridharan
    Lead, Pipeline Marketing at Everstage

    2.5x

    surge in sales email engagement

    Read Case Study

Got questions? We got answers

Can I see which person visited my website?

No, Factors does not offer person-level identification. However, with user geography and job title filtering, we help you pinpoint which person likely visited your site.

How long does onboarding take?

Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or talk to sales. 

Do you offer a free trial?

Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI. 

Factors

Move buyers down the funnel faster with Factors

Speak to our team today
Speak to our team today
Factors Blog