Customer Journeys
AI-insights from clicks
to conversions
B2B customer journeys are complex, non-linear, lengthy, and involve several stakeholders. Factors helps decode and refine these account-level journeys with AI-fuelled insights.
Trusted by hundreds of high-growth GTM teams
Track aggregated Journeys
with Path Analysis
See exactly how accounts are progressing along the customer journey. Identify touchpoints that influence conversions and winning paths.
Identify points of inflection
with B2B Funnels
Identify points of friction, reduce avoidable drop-offs, and improve conversions at every stage of the sales cycle with B2B-optimized funnel reporting
AI-fuelled automated
insights with Explain
Making sense of data is easier said than done…until now. With Explain, simply state a conversion goal and unlock deep insights into what’s helping and hurting your objectives.
Accurate, Event-Based Data Models
Tap into event-based data model to track, filter, and breakdown  granular customer touchpoints.
Account Level Timelines
Achieve complete visibility of the account journey across known and anonymous users.
Advanced Filters & Breakdowns
Gain deeper insights with robust, customizable accounts & user-level filters & breakdowns.
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
What our customers say
Frequently Asked Questions?
to help you make the switch to Factors
Our domain extension isn’t AI only because it sounds cool. Explain and Weekly Insights is built upon cutting-edge ML algorithms to make making sense of your data, effortless. Simply specify your goal and see exactly what touchpoints are helping and hurting conversions in seconds. No expensive data science or tedious spreadsheets required!
Path analysis provides an aggregated view of how visitors and customers are progressing along the buyer journey. Visualize various conversion paths to answer questions like “Which sequence of Salesforce campaigns do users interact with prior to opportunity closure?” or “What are the drop off points after users check out the pricing page?”
Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here: www.factors.ai/pricing
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Yes! Factors is compliant with GDPR, CCPA, and PECR. We’re also SOC2 Type II certified. Rest assured, all your data is protected by industry-standard security.
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