AI in B2B Ads: What's Actually Working (After $250M in Spend)
Kevin Lord Barry, Co-Founder of Right Percent and author of "Do What Works: The B2B Ads Handbook," joins us for a no-hype look at where AI actually earns its place in a B2B ad account, creative production, reporting, and execution across LinkedIn, Meta, Reddit, and search: and where it doesn't.
September 10, 2026
12:00 PM ET
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What you’ll takeaway:
- Where AI is actually earning its place in B2B ad creative, from generating headline variants to prototyping creative across a full funnel — and where it produces exactly the over-written, agency-sounding copy that kills clicks
- How to use AI to speed up (or sanity-check) the unglamorous work of tracing a closed deal back to the ad touches that actually influenced it
- Where AI changes execution across LinkedIn, Meta, Reddit, and search — and where the playbook stays exactly the same regardless of the tooling
- A framework for pressure-testing whether an "AI-powered" ad tool is actually worth adopting, built from running B2B ad accounts past $250M in spend
Meet the Speakers
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Dhiraj Kumar
Manager, Revenue Operations, Rocketlane
LinkedIn Marketing Partner
GDPR & SOC2 Type II
Factors +LinkedIn = Marketing Magic
Schedule a personalized demo or sign up to get started for free
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