Rewriting the Playbook: How Vis Runs AI-Native GTM at Concirrus
Most GTM advice looks great on a deck and falls apart in production. In this session, Viswanathan Nadarajah from Concirrus breaks down the lean stack he actually runs and walks through how he traced a £500K deal back through every touchpoint when nobody else could. Plus a live look at the Factors MCP for Claude in action.
June 18, 2026
10 AM EST, 3:00 PM BST
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What you’ll takeaway:
- A lean GTM stack outperforms a complex one — if you know what signals to watch
- Attribution isn't a tool problem, it's a discipline problem — and it's solvable without a data team
- MQLs and SQLs tell you what already happened. Account heat and intent signals tell you what's about to happen.
- Small teams can run enterprise-grade ABM with the right intelligence layer underneath
- AI-native attribution means the system connects the dots — no human in the loop required.
Meet the Speakers
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Harish G N
GTM Manager, Factors.ai
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Vis Nadarajah
Growth Lead, Concirrus
LinkedIn Marketing Partner
GDPR & SOC2 Type II
Factors +LinkedIn = Marketing Magic
Schedule a personalized demo or sign up to get started for free
Book a Demo
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