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Marketing analytics is the process of collecting, analyzing, and interpreting data from various digital marketing channels to gain insights into the performance of marketing campaigns.
Various analytics tools are available in the market to help marketers and businesses evaluate and optimize their marketing strategies to increase their revenue and ROI.
Marketing analytics tools help businesses
A popular tool that has helped businesses with analytics is Amplitude Analytics.
Amplitude Analytics is a product and web analytics platform that helps marketers gain insights from user data. The tool also allows marketers to visualize the full user journey and identify points of friction that can be optimized to improve conversion rate.
That said, Amplitude Analytics does have its own limitations. Based on various customer reviews we found Amplitude's setbacks have made users search for its alternatives.
Let’s look at some of these limitations in detail in the next section.
Here we analyze in detail some of the limitations in Amplitude Analytics that have led users to search for its alternatives.
Quite a few users reported that they faced issues when Amplitude released new product changes. Loss of functionality of certain features or not enough time between updates to get used to the feature.
For a B2B SaaS tool this is a major drawback as the business process comes to a stop or is bottlenecked until the issue is resolved.
Every SaaS product should have proper documentation and training resources to help its users in times of need. Users of Amplitude Analytics reveal that the availability of such resources is limited.
This leads to a steeper learning curve.
User reviews also reveal that the onboarding process is time consuming. This is a major drawback as the longer it takes for employees to get used to the tool, the lower the productivity. Some users also say the learning curve is quite steep and that with proper training this can be reduced.
But, as seen above, Amplitude lacks the necessary resources for users to get to know the platform better which further increases the onboarding process.
User reviews tell us that Amplitude Analytics is an expensive platform for small and medium sized companies and that there are other cheaper tools available in the market.
Many users recommend others to check for competitors to fulfill their business needs.
Amplitude does offer a free version, but its features are quite limited. They are not transparent when it comes to their paid plans, so you have to get in touch with them to get a quote.
In the next section, we will look at 7 Amplitude alternatives that are reasonably priced and have better features than Amplitude.
We curated a list of 7 alternatives to Amplitude Analytics that can help small to enterprise-grade businesses with analytics. In our list, we discuss the unique features of the tools, what users have to say about them, the available integrations, and their pricing, allowing you to make an informed decision.
So without further ado let’s jump right in!
Factors.ai is a powerful analytics tool that is built for B2B companies. The tool also has revenue attribution, and account intelligence capabilities.
Factors has a range of features to help marketers understand website analytics and user behavior. It has an intuitive dashboard that users can customize to view reports and metrics that are important to them in a single place.
The platform's no-code capabilities, onboarding support, and self-serve UI ensure that the implementation is done in less than 30 minutes.
Factors' help center and prompt customer support ensure that users don’t have to wait long to get their questions answered. Every customer gets a Dedicated Customer Success Manager at no additional cost.
Factors automatically tracks website events in real-time. Some metrics tracked are scroll depth, page count, button clicks, product milestones, etc. Users do not have to spend time setting up custom events or use other tools for web and user behavior analysis.
Factors' AI feature 'Explain' empowers marketers with automated insights and root-cause analysis on any conversion goal so they can understand what's working and not working.
Factors also has powerful attribution capabilities that help B2B marketers identify if their marketing activities are bringing in leads and generating revenue. The platform has various attribution models that marketers can use in tandem to identify influential channels that are driving engagement, conversions, and revenue.
Factors.ai provides its users with the ability to identify up to 64% of anonymous companies visiting your website. This feature is extremely useful for businesses that are leveraging Account-Based Marketing.
Factors provides three pricing plans.
Analytics & Attribution:
Kissmetrics is a product and marketing analytics tool built for SaaS and Ecommerce businesses. The tool helps businesses track and analyze application user and website visitor behavior.
With insights from Kissmetrics, marketers can identify what drives conversions and optimize marketing strategies to reduce friction and improve revenue and ROI.
This feature allows marketers to segment users based on certain shared characteristics. By doing so, marketers can target individual segments with personalized marketing campaigns to increase engagement and conversion rates.
Kissmetrics allows businesses to track individual users throughout their journey, from first visit to conversion. This information enables marketers to take the necessary steps to improve user experience.
In Kissmetrics, marketers can query raw data collected by the tool directly with SQL to get valuable insights. This eliminates the need to export data into databases and for reporting.
Kissmetrics has two paid plans and a custom plan. They also offer a free trial for their paid plans.
Heap is a web and product analytics platform that helps businesses identify how users interact with their digital products.
It has different categories of tools for data analysis, data management and data foundation. Marketers can leverage the Heap platform to analyze customer journey mapping and user segmentation and more to improve their web or mobile platform.
Heap has a free plan and three paid plans. Heap does not have a transparent pricing model. Businesses interested in the tool can contact them to get a quote.
Google Analytics is a free website analytics tool that provides businesses with insights on website traffic and user behavior.
GA is the initial go-to analytics tool for most businesses, however, as the requirements of businesses increase, they gradually turn to other tools that have more extensive features. With GA, marketers can better understand their website visitors and identify the sources that are driving traffic to their website.
Google Analytics provides real-time data that shows the number of users, engagement time, views, sessions, etc. Marketers can use insights from the platform to optimize their strategies to improve engagement.
E-commerce businesses can use Google analytics to track sales and analyze performance of various sales campaigns and channels.
With GA users can create customized reports with the metrics they want. There are 9 types of reports that you can create in Google Analytics.hey are
Although there is a free version of Google Analytics, it isn’t enough for most businesses’ use cases.
Google Analytics 360 is the paid version available for enterprises. The pricing starts at $150,000 per year.
Mixpanel helps businesses optimize their products and improve their customer experience by tracking and analyzing customer interactions across different platforms.
Mixpanel supports both coded and codeless integration. Users can quickly implement automated event tracking with the codeless integration without the need of developers.
Users can also leverage coded integrations with assistance from technical teams. According to Mixpanel, it takes a minimum of 30 minutes of development time to implement a single tracked event.
Mixpanel, like most tools in the list, is also capable of segmenting users based on behavior and how they interact with the product and website. Marketers can then target the groups with personalized experiences like ads or emails to reduce friction and increase conversion.
Mixpanel enables its users to set custom alerts that notify them when certain conditions are met. For example you can set a custom alert to get notified if the present week’s website traffic has increased compared to the previous week’s. Insights such as this will help teams identify any discrepancies or friction points as soon as they arise.
Data from Mixpanel can be exported to a number of other tools to carry out enhanced analytics. This feature enables businesses to leverage other tools to gain more information on data collected by Mixpanel.
Mixpanel has a free version for up to 20M events per month. The paid plan includes;
Plausible Analytics is a lightweight, open-source web analytics tool. Unlike traditional analytics tools, it does not collect personal data or use cookies, ensuring the privacy of website visitors.
Plausible Analytics provides real-time data on website traffic, page views, bounce rates, and other key metrics. The tool is designed to be easy to use and provides users with a simple dashboard that displays all relevant data in one place.
Users can segment visitor traffic in Plausible Analytics based on a variety of metrics. This helps them break down traffic and better understand the various sources.
Plausible Analytics enables marketers to share their analytics dashboard for easier collaboration and reporting.
Plausible script code is less than 1KB making it lightweight. This ensures the loading speed of the website remains unaffected.
Plausible Analytics has a free trial available. The paid plans start from just $9 per month for 10K visitors.
Contentsquare is a digital analytics platform that can track and analyze customer behavior and provide insights into customer engagement.
Some of the engagement metrics that Contentsquare tracks are clicks, scrolls, hovers, etc. The platform also helps businesses visualize customer journeys, making it clear and easy to understand. Key features include;
Contentsquare records all the website traffic. The feature captures every click, hover and any intent-driven behavior. This helps marketers to visually see how visitors are interacting with the website and identify what is impacting site performance.
This feature allows users to analyze how website visitors have interacted with their website. Users can also use this feature to analyze A/B tests and come to conclusions based on visitor behavior and engagement.
Contentsquare enables users to gain complete understanding of how visitors engage with forms. It helps identify friction points so that users can take action to improve user experience.
Contentsquare does not have a transparent pricing plan. You have to contact their sales team for more details.
To conclude, if you are looking for an Amplitude alternative, there are several options available. The tool you select will depend on your business requirements and goal.
For example, if you want to improve your digital product’s performance and user experience, then consider tools like Mixpanel or Heap.
On the other hand, if you want to improve your overall marketing efforts, then consider tools like Factors.ai. With a ton of features and little to no burden to your budget, Factors is your go to platform for web analytics, marketing and revenue attribution and not to forget website visitor identification.
We suggest you take advantage of the free trial or free version offered by the tools to find the best fit for your business needs.
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