Imagine having access to a wealth of information about potential customers at your fingertips. That's what B2B data providers offer – a centralized database filled with valuable information about businesses and decision-makers. However, with numerous B2B data providers available, it can be challenging to choose one that best suits your needs.
If you’re trying to find the right pick, this guide is for you. We’ll go over some of the best B2B data provider tools in the market today, what they offer, and if they’re good for you. Let’s get right into it.
We’ll explore 12 of the best B2B data providers that you can consider for your business needs in 2024. Let’s start with one of the most popular options—Zoominfo.
ZoomInfo is one of most established B2B data providers on this list, offering a wealth of information on companies and contacts. With its advanced search capabilities and real-time updates, ZoomInfo enables you to quickly identify and connect with their ideal prospects.
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Pricing:
ZoomInfo offers flexible pricing packages across their data-driven solutions and premium applications.
ZoomInfo also offers three support package options—the free Standard, Preferred, and the Premium white-glove service package to further enhance the features provided within the plans.
Who it's good for:
ZoomInfo caters to businesses of all sizes, from startups to large enterprises, seeking a reliable and comprehensive B2B data solution.
Cognism is a powerful sales intelligence platform that combines high-quality data with advanced analytics and automation features. Cognism's intuitive interface and easy-to-use tools make it simple for you to find and engage with your target audience, while its integration with popular CRM and marketing automation platforms ensures a seamless workflow.
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Pricing:
Cognism doesn’t publicly list their plans nor any features and you can get access to the required information by booking a demo with their sales team. Learn more about Cognism pricing.
Who it's good for:
Cognism is an excellent choice for businesses that prioritize data accuracy and compliance while seeking a user-friendly platform to support their sales and marketing efforts.
Clearbit is a data enrichment and lead generation platform that helps you gain deeper insights into your target accounts and prospects. With its real-time data enrichment capabilities, Clearbit can automatically fill in missing information in your customer records, such as company size, industry, and contact details. The platform also offers a range of tools for lead generation, including a powerful API and integrations with popular marketing and sales tools.
Features:
Pricing:
Clearbit does not provide public pricing or features available within the plans. You need to request a demo for the pricing.
Who it's good for:
Clearbit is well-suited for businesses that want to enrich their existing data and gain deeper insights into their target accounts, as well as those looking for a reliable API solution.
6sense is an account-based orchestration platform that uses machine learning to help businesses identify and engage with their most valuable prospects. The platform's predictive analytics capabilities enable you to anticipate buyer behavior and intent, allowing you to focus your efforts on the accounts most likely to convert.
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Pricing:
Again, 6sense does not publicly list its pricing. However, they have a free plan where you get 50 free credits to test out the platform before booking a demo and moving to paid tiers.
Who it's good for:
6sense is ideal for businesses that have adopted an account-based marketing (ABM) approach and want to leverage predictive intelligence to optimize their sales and marketing efforts.
Factors is a B2B analytics platform and data provider that helps you reveal anonymous accounts visiting your marketing channels. The platform combines data from industry leaders like Clearbit and 6sense to deliver highly accurate and comprehensive insights—revealing upto 64% of accounts. Factors enables businesses to identify and engage with their prospects, track website visitor behavior, and attribute revenue to marketing efforts.
Factors also provides engagement insights and analytics, enabling sales and marketing teams to make data-driven decisions and optimize their efforts. It seamlessly integrates with existing workflows, making it easy for businesses to benefit from accurate data without disrupting their current processes.
Features:
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Pricing:
Factors.ai offers four pricing plans to suit different business needs:
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Who it's good for:
Factors is an excellent choice for businesses that want a comprehensive B2B data solution that combines the accuracy of Clearbit's data with the intelligence of 6sense, as well as powerful features such as LinkedIn view-through attribution, website analytics, engagement scoring, and more
LinkedIn Sales Navigator is a powerful tool for B2B sales professionals looking to find and engage with potential buyers on the world's largest professional network. With its advanced search capabilities and lead recommendations, Sales Navigator makes it easy to identify and connect with decision-makers in your target accounts or companies.
The platform's InMail messaging feature enables you to easily include LinkedIn into your existing sales workflow, while its insights and analytics help track and optimize performance.
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Pricing:
LinkedIn Sales Navigator offers different pricing plans to cater to various business needs.
Who it's good for:
LinkedIn Sales Navigator is ideal for sales professionals and teams who regularly use LinkedIn for their lead generation and want to tap into the power of LinkedIn to find more
Lusha is a user-friendly B2B contact and company data platform that helps businesses find and connect with their ideal prospects.
With its extensive database of accurate and up-to-date contact information, including email addresses and phone numbers, Lusha makes it easy for you to reach out to potential customers and partners. Lusha’s browser extension helps you access and use data directly from your existing tools and workflows.
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Pricing:
Lusha, a B2B sales intelligence tool, offers three pricing plans to suit different business needs and budgets.
Who it's good for:
Lusha is a great choice for businesses and professionals who value simplicity and ease of use, and who need quick access to accurate contact information for their outreach efforts.
Lead411 is a comprehensive B2B lead generation and sales intelligence platform that offers a range of tools and features to help businesses find and engage with their ideal customers. With its extensive database of accurate and verified contact and company information, Lead411 enables users to quickly build targeted prospect lists and outreach campaigns.
The platform's advanced search filters, data enrichment, and real-time alerts help you stay on top of key insights and opportunities, while its integration with popular CRM and marketing automation tools ensures a seamless workflow.
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Pricing:
Lead411 offers several pricing plans tailored for different team sizes.
All plans include features like sales engagement with Reach, data append, international search, currently hiring filter, suppression lists, technology stack search, custom triggers, lead scoring, and company intelligence news.
Who it's good for:
Lead411 is ideal for businesses that are looking for a comprehensive B2B data solution with advanced search and lead generation capabilities, and who are willing to invest in a higher-priced platform.
UpLead is a user-friendly B2B data platform that offers high-quality contact and company information at affordable prices. With a database of over 54 million contacts and 14 million companies, UpLead makes it easy for you to find and connect with your ideal prospects. The platform's real-time email verification, data enrichment, and list-building features also help ensure the accuracy and relevance of user data.
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Pricing:
UpLead offers a variety of pricing plans to cater to different needs. The Free Trial provides a 7-day free trial with 5 credits, including verified emails, mobile phones, and a Chrome extension.
Who it's good for:
UpLead is a great choice for businesses that value simplicity and affordability, and who need a reliable source of accurate B2B contact and company data.
LeadIQ is a sales prospecting platform that combines powerful data insights with intuitive tools and features to help sales teams find and engage with their ideal customers. With its contact and company information, LeadIQ enables you to quickly build targeted prospect lists and outreach campaigns.
The platform's real-time data enrichment, lead capture, and CRM integration features help streamline the sales process, while its analytics and reporting capabilities provide valuable insights into team performance and areas for improvement.
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Pricing:
LeadIQ offers four pricing editions, with a free trial available and a freemium plan at no additional cost.
Who it's good for:
LeadIQ is ideal for sales teams and professionals who want a comprehensive prospecting platform that combines accurate data with powerful tools for lead generation and outreach.
SalesIntel is a comprehensive B2B data platform that offers high-quality contact and company information, along with a range of tools and features to help businesses find and engage with their ideal prospects. It has a smaller database of 5 million companies and 70 million contacts compared to other platforms on this list.
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Pricing:
SalesIntel provides three pricing plans for B2B data.
Who it's good for:
SalesIntel is a good choice for businesses that prioritize data accuracy and verification, and who need a reliable partner for their sales and marketing data needs.
Kaspr is a powerful B2B prospecting tool that combines data insights with automation features to help businesses find and engage with their ideal customers. Kaspr enables you to quickly build targeted prospect lists and outreach campaigns.
The platform's real-time data enrichment, email verification, and CRM integration features help ensure the accuracy and relevance of user data. Kaspr's user-friendly interface and affordable pricing make it accessible to businesses of all sizes.
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Pricing:
Users can get unlimited email addresses when they invite three colleagues to sign up. Kaspr integrates with many platforms via Zapier, including SalesForce, Hubspot, PipeDrive, Sendinblue, and Lemlist.
Who it's good for:
Kaspr is ideal for businesses that are looking for a user-friendly B2B data platform with advanced search and data enrichment features, and who want a reliable partner for their sales prospecting and outreach efforts.
Let’s go over a quick list of things you may want to consider when picking a B2B data provider platform.
If possible, find a platform that not only provides data but can integrate with your existing marketing stack and give you data about your leads, website visitors, and even those who click on your ads—clearly pushing your account-based marketing efforts further.
The right data helps you find the perfect customers, understand what they need, and reach out to them in the most effective way possible. B2B data providers give you access to this valuable information to help your business grow and succeed.
Choosing the right platform comes down to thinking about what your business needs, looking for providers with high-quality data, and making sure they play nicely with the tools you already use.
So, try all the platforms you can, and wherever required, get on a demo call to get a better understanding of the product. You want to first test things out as much as possible before locking yourself and your team into a new platform.
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Get started now by booking a demo with Factors—a B2B account intelligence and marketing analytics platform that pulls data from across your marketing channels, and then reveals anonymous accounts with up to 64% accuracy.
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