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Looking to learn more about HockeyStack’s pricing, features, and comparisons? You’re in the right place. This article is the product of raiding the internet to highlight everything you need to know about HockeyStack. Let’s jump in.
HockeyStack is a B2B analytics & attribution platform that integrates with your ads, website, CRM, and more to identify how campaigns and content are influencing conversions across the customer journey. Here’s a quick breakdown of what HockeyStack offers:
At the time of writing, HockeyStack’s pricing plans start at $949/mo for up to 10,000 unique website visitors and 10 seats. This starting price is somewhere between Dreamdata ($599/mo) and Infinigrow’s ($1,500/mo) starting plans. Not the cheapest or the most expensive attribution solution out there.
As with most products in this category, HockeyStack pricing is based on the volume of traffic or users you’re tracking. You’ll have to request a demo to find the exact commercials for your business.
Generally, HockeStack is well rated for its wide range of customization but is criticized for its unintuitive, and relatively unrefined UI.
Here’s a quick list of leading HockeyStack alternatives for your consideration. Looking for an in-depth analysis of the strengths and limitations of these options? Read on here: Top 7 HockeyStack alternatives
HockeyStack is great at what it does. It provides robust attribution functionality, a wide range of customizations and integrations, and well-reviewed customer support. That being said, when compared to a similarly priced attribution product like Factors, HockeyStack seems to fall short in terms of features, useability, and cost-effectiveness.
Accordingly, here are three reasons why Factors may make more sense for you:
For up to 10,000 monthly visitors, Both HockeyStack and Factors are priced at the $900-something range. But in addition to the standard attribution and analytics features shared by both solutions, Factors offers a whole lot more to help GTM teams refine the customer journey and drive pipeline. Mainly:
Factors and HockeyStack are two of the most flexible B2B attribution solutions out there. The ability to customize KPIs, properties, dashboards, and events is extremely valuable for teams looking to tailor their reporting for their business-specific requirements.
As a result of this customization-ability, HockeyStack tends to pose a relatively steep learning curve that Factors doesn't. In comparison, users find Factors to be more user-friendly and conducive to self-service. Fortunately, both solutions provide comprehensive onboarding support and customer success management, so you should still be able to derive great value from either one. Still, user experience and product useability is something to keep in mind when making a purchase decision.
Finally, we arrive at cost. While HockeyStack plans start at $950 for up to 10,000 monthly visitors, Factors offers a much lower barrier to entry with paid plans starting as low as $149/mo for up to 1000 monthly visitors. Moreover, Factors provides a free plan to get you started with our basic offerings.
Learn more about Factors pricing here: www.factors.ai/pricing
Overall, Factors is the more cost-effective option for early-stage teams looking to start out their marketing analytics and attribution journey. Given the additional features discussed above, it's more bang for your buck than other alternatives, including HockeyStack.
Looking to see if Factors would make the right fit for your attribution needs? Book a demo with us today!
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