Marketing attribution is extremely valuable for B2B marketers. It measures the impact of campaigns on revenue and identifies which efforts to scale in order to optimize budget allocation. One such tool that helps B2B SaaS companies attribute revenue to their marketing and sales effort is Dreamdata.
Dreamdata helps analyze marketing expenditure, measure ROI and optimize campaigns to maximize marketing efforts. Some of the key features of Dreamdata are
The tool easily integrates with marketing automation and CRM platforms. However, even with all these benefits, it also has some drawbacks.
In this article, we will evaluate the limitations of the tool and also highlight the best 7 Dreamdata alternatives that businesses can consider. We will discuss key features, customer reviews, and pricing of each alternative.
Let's dive in.
Upon evaluating customer reviews on platforms like G2, Capterra, and Trustradius, we find that Dreamdata
Dreamdata is priced higher than its competitors. Also, the available features are very limited in their free version.
All the above factors have led users to look for an efficient alternative.
Read on to learn about the best Dreamdata alternatives and how to choose the right one for your business.
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Here are some Dreamdata alternatives that you can check out for your business’s analytics and attribution needs:
The first in the list of Dreamdata alternatives is Factors. It is a marketing analytics and attribution platform built for B2B marketers.
The tool is easy to implement with its no-code capability. Once set up, Factors can automatically track all events on the website and also offers retroactive data capturing.
Factors allows easy and no-code integration with CRM, Clearbit, Google Search Console, and other necessary tools. These integrations help centralize customer data and provide actionable insights across departments. Factors also allows users to create customizable dashboards, which help them visualize customer data at a glance.
Also, Factors has a dedicated customer success management team to attend to each business’s unique requirements and objectives.
Factors' revenue attribution feature lets you know about the impact of your marketing efforts on the pipeline. It offers a range of attribution models to choose from and helps attribute revenue without marketing leakage.
This feature breaks down the complex B2B sales cycle, helping marketers identify how different touchpoints in the customer journey impact revenue. It maps out all interactions both on the account and user levels. In doing so, it allows us to understand the prospects and reveal upsell opportunities.
This feature enables companies to identify their anonymous visitors. It helps understand where the visitors are coming from and analyze details like revenue range to segment their target customers.
Factors provides dedicated campaign, website, and funnel analytics to take ABM to the next level.
This feature helps companies get a more in-depth understanding of the customer journey. It gives insights into how the marketing efforts drive conversion by cohort. Its AI-powered analytics can evaluate what works in favor of the defined goal and what doesn't.
Look up the pricing plans of Factors.
For Analytics & Attribution:
They also have a Custom plan for tailor-made analytics and an Agency plan for marketing agencies. Contact the Factors team for more details.
For Deanonymization:
Custom - Contact the Factors team for more details.
For Professional Services:
They offer consulting and technical support tailored to each business. The pricing for the service is as follows.
HockeyStack is another Dreamdata competitor that provides attribution solutions. The tool is intuitive and easy to implement.
In addition to attribution, HockeyStack also offers a range of functionalities that help marketers;
By attributing revenue to each aspect of marketing, HockeyStack can help understand which channels or campaigns bring more ROI. As a result, it enables marketers to prioritize and focus their efforts and drive more conversions.
This powerful feature from HockeyStack allows users to visualize different sales stages in detail. Marketers can understand how their customers move down the sales funnel and improve the stages that are not performing well.
HockeyStack tracks customers' pre- and post-conversion journeys with touchpoints, including website visits and demo calls. It also visualizes the account journey showing the different journey stages and the actions users take at each stage. Therefore, it enables marketers to understand the customer journey comprehensively.
HockeyStack’s pricing starts from $949 per month. Book a demo with their team to get a detailed quote for your needs. HockeyStack also has a live demo that gives you a sneak peek into the platform.
Bizible or Marketo Measure is Adobe's attribution solution. It has a touchpoint-based data model that can collect data at each touchpoint, offering insights into the customer journey. This allows marketers to identify the high-performing touchpoints at each stage and improve those not performing well.
Even Though the tool has all these features and benefits, it is difficult to set up and has limited integration capabilities.
This feature enables marketers to leverage attribution models that align with their business goals. It helps attribute revenue to influential campaigns and boost conversion rates. The fact that Bizible can run multiple attribution models in parallel makes it stand out from the rest.
Bizible’s dashboard reports insights on marketing KPIs in a highly visual and intuitive format. The KPIs include ROI, pipeline velocity, marketing expenditure, and more. As a result, marketers can easily understand the campaigns' effectiveness and optimize them.
The pricing details of Bizible are available upon request.
Ruler Analytics is a marketing attribution tool that tracks online and offline touchpoints. Its attribution feature automatically links revenue with channels and campaigns.
On top of customer journey tracking, Ruler Analytics also delivers insights into how quality leads behave. This further helps marketers optimize their campaigns and target high-quality leads.
The tool is intuitive, easy to set up, and provides good customer support. Also, Ruler Analytics allows users to leverage various attribution models to build reports on all essential data.
Ruler Analytics’s attribution feature automatically attributes revenue to the most influential touchpoints. They track all visitor touchpoints, match leads to marketing data, and attribute revenue to appropriate campaigns.
The feature uses statistical modeling and machine learning to analyze historical data and forecast business outcomes. It can interpret and make sense of the sales and marketing data and identify patterns and trends. This helps marketers optimize marketing strategies to yield better results.
This feature uses statistical modeling to understand how marketing activities impact sales results. It also makes marketing reporting easier and provides view-through attribution.
Ruler Analytics’ pricing plans are as follows.
It also has an Advanced plan with pricing available upon request (POA).
Singular is another marketing platform that provides attribution solutions. With singular, marketers can
Its open integration framework enables marketers to measure performance across apps, web, SMS, referrals, email, and TV. The tool is easy to set up and delivers robust support for server-side integrations.
It offers marketers a complete view of ROI and performance and analyzes the impact of every dollar spent. It allows marketers to set up attribution settings for each channel. The feature can prioritize touchpoints based on their impact on the users' decision to install or engage with the app. The attribution methods include multi-touch, UTM tracking, and website-to-app attribution forwarding.
This is specifically for improving ad performances on iOS devices. This feature helps marketers save time and effort by automating the conversion value decoding process. In addition, it provides more accurate insights into ad performance on SKAN.
This feature can track and analyze user engagement and acquisition across multiple devices. These devices can be desktops, smartphones, or tablets. Thus, this feature gives marketers a comprehensive view of customers' journeys and interactions.
Singular offers a free version and a free trial for their paid plans. Contact their team for details on plans - Growth and Enterprise.
Full Circle Insights is another marketing analytics and attribution platform that can help optimize marketing efforts. The tool is built on the Salesforce App Cloud, ensuring seamless integration between the two platforms.
It provides various features, including funnel metrics, camping attribution, and performance reporting. It also offers customizable dashboards and reports to meet each business's unique needs and goals.
This feature helps users identify influential touchpoints at each stage of the customer journey. In addition, the tool’s detailed reporting enables businesses to optimize and improve their marketing efforts with ease.
Marketers can choose from various attribution models and customize them to track and analyze their GTM efforts. This helps marketers make data-driven decisions for allocating marketing resources.
Full Circle Insights’ pricing plans are not transparent. Contact their team to get more details.
LeadsRx is a SaaS platform that provides attribution solutions. It helps marketers and agencies measure the performance of their marketing efforts.
LeadsRx can track and measure the impact of touchpoints across multiple channels (online & offline). It enables marketers to understand how each channel drives conversion and revenue and optimize their campaigns accordingly to maximize ROI.
It has a responsive and intuitive UI and gives excellent customer support. And it also enables easy set-up.
LeadsRx is able to attribute radio and television along with other marketing channels. Its flexible attribution window allows users to change the period from hours to seconds. Additionally, the tool also allows users to monitor decay curves and arbitrate station overlap.
LeadsRx supports multi-touch attribution for all audio and video streaming platforms. It also provides insights into how well podcast ads perform and helps optimize them to improve ROAS. LeadsRx is the first-ever marketing analytics company to measure real-time podcast ad performance.
Contact the LeadsRX team for details.
As you can see, there are several great available for Dreamdata. Each tool we discussed has its unique features as well as drawbacks.
Factors will be an ideal choice if you are looking for an affordable B2B attribution solution. At the same time, choose Singular if you want to attribute across mobile apps and desktops.
Ultimately, the right attribution tool depends on your business needs and preferences. So take some time to research and evaluate each tool to the fullest, and choose the one that best fits your business.
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