Top 10 Dreamdata Alternatives and Competitors to Look For in 2025

TL;DR

• Factors.ai – Excellent for B2B teams wanting full-funnel multi-touch attribution, ABM analytics, predictive scoring, GTM intelligence services and real-time journey tracking, all with no-code setup.
• HockeyStack – Strong choice for marketers who need visual funnels, CRM-based segmentation, and simple implementation.
• Marketo Measure (Bizible) – Best for large enterprises seeking advanced attribution inside Adobe’s ecosystem, with flexible modeling options.
• Ruler Analytics – Practical for teams that need a mix of predictive analytics, marketing mix modeling, and transparent visitor-level tracking.

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Dreamdata helps analyze marketing expenditure, measure ROI and optimize campaigns to maximize marketing efforts. Some of the key features of Dreamdata are

• Digital analytics
• Revenue analytics
• Performance attribution
• Customer journey mapping

The tool easily integrates with marketing automation and CRM platforms. However, even with all these benefits, it also has some drawbacks.

In this article, we will evaluate the limitations of the tool and also highlight the best 7 Dreamdata alternatives that businesses can consider. We will discuss key features, customer reviews, and pricing of each alternative. 

Let's dive in. 

Why are marketers looking for Dreamdata alternatives

Upon evaluating customer reviews on platforms like G2, Capterra, and Trustradius, we find that Dreamdata

• Is difficult to set up
• Has a steep learning curve for users
• Does not have an intuitive UI 
• Can’t gather granular insights on campaigns  

Dreamdata is priced higher than its competitors. Also, the available features are very limited in their free version.

All the above factors have led users to look for an efficient alternative.

Read on to learn about the best Dreamdata alternatives and how to choose the right one for your business.

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An overview of Dreamdata alternatives and competitors

Top 10 Dreamdata alternatives

Here are some Dreamdata alternatives that you can check out for your business’s analytics and attribution needs:

1. Factors.ai

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First in the list of Dreamdata alternatives is Factors. It is an AI-powered B2B Demand Generation Platform that offers marketing analytics and attribution services specifically designed for B2B marketers.

The tool is easy to implement with itRule Analyticss no-code capability. Once set up, Factors can automatically track all events on the website and also offers retroactive data capturing.

Factors allows easy and no-code integration with CRM, Clearbit, Google Search Console, LinkedIn, Google Ads and other necessary tools. These integrations help centralize customer data and provide actionable insights across departments. Factors also allows users to create customizable dashboards, which help them visualize customer data at a glance. 

Also, Factors has a dedicated customer success management team to attend to each business’s unique requirements and objectives.

Key features

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Account Identification

This feature enables teams to identify anonymous accounts across website, ad impressions and product reviews. It helps understand where the visitors are coming from and analyze details like revenue range to segment their target customers.

Full-funnel multi-touch attribution for tracking revenue

If you only track last-click conversions, you’re flying half-blind. Most of your buyer’s journey, the ads that warmed them up, the content that earned trust, the SDR touch that nudged them forward, never gets credit. With Factors’ multi-touch attribution (7+ attribution models to match your sales cycle), you’ll capture every touch across ads, website, and CRM, then drill into each stage of your funnel to see what actually drives revenue.

Result: You finally get a clear attribution to real pipeline and revenue, so you can double down on what actually works.

View-through attribution for LinkedIn

Clicks only tell you who raised their hand last. The quiet stuff, the LinkedIn and display impressions that warmed up your accounts, rarely gets credit.

That’s where view-through attribution earns its keep.

We stitch ad views to web sessions and CRM activity so every touch lives on one timeline. Dial in lookback windows and model weights to fit your ICP and buying cycle.

Result: Attribution to real pipeline and revenue, so you can fund what actually works.


Check our LinkedIn Adpilot page to read more around identifying the true ROI of LinkedIn Ads.

Custom reports for deep buyer journey insights

This lets you slice and dice performance with filters for channel, campaign, audience, geo, and funnel stage, so patterns jump out fast. Group results by account, segment, or persona and display them exactly how you want (tables, charts, cohorts). Build the precise view you need to uncover granular drivers of awareness, velocity, and revenue, and share it with the team in a click.

Result: You get fast, shareable insight into the granular drivers of awareness, velocity, and revenue, so you can scale what works.

Run intent-driven ABM across LinkedIn & Google and measure using ABM analytics

Identify in-market ICP accounts by unifying signals from your marketing stack. Auto-build and refresh account lists, then launch hyper-targeted campaigns across LinkedIn and Google Ads.

Use predictive scoring and impression control to prioritize sales-ready accounts and stretch budget further. Feed back high-quality, value-weighted conversions so the platforms optimize for pipeline, not just clicks. Measure every view, click, and CRM touch with deep ABM analytics to prove lift by stage and revenue.

Result: Tighter targeting, smarter spend, and measurable impact on the deals that matter.
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For a practical walkthrough, take a look at running targeted ABM campaigns on Google and LinkedIn

GTM engineering and sales intelligence services

GTM Engineering services by Factors is a fully managed service that turns intent signals into revenue, fast. We wire your stack so high-intent visitors trigger real-time alerts, automatic enrichment, and ready-to-send outreach.

Custom ‘agents’ (Website Visitor Identification, Contact Relevance, Account/Contact Tiering, Meeting Assist, Closed-Lost Alerts) prioritize the best next action for your reps. With up to 75% account identification and Apollo-verified contacts, your team gets clean data and context in minutes. ‍

Result: Fewer manual tasks, more meetings per rep, and a clear lift in pipeline, without extra headcount.

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Book a demo to see it live on your data.

Read our latest blog on website visitor identification to warm outbound play using GTM engineering services.

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2. HockeyStack

HockeyStack is another Dreamdata competitor that provides attribution solutions. The tool is intuitive and easy to implement. 

In addition to attribution, HockeyStack also offers a range of functionalities that help marketers;

• Visualize customer journeys with funnels.
• Optimize Ideal Customer Profile (ICP) by using CRM properties like companies and contacts to segment metrics.

• Collect customer feedback through surveys.

Key features

• Revenue Attribution:

By attributing revenue to each aspect of marketing, HockeyStack can help understand which channels or campaigns bring more ROI. As a result, it enables marketers to prioritize and focus their efforts and drive more conversions.   

• Funnel Analytics:

This powerful feature from HockeyStack allows users to visualize different sales stages in detail. Marketers can understand how their customers move down the sales funnel and improve the stages that are not performing well. 

• Account-Level Journey:

HockeyStack tracks customers' pre- and post-conversion journeys with touchpoints, including website visits and demo calls. It also visualizes the account journey showing the different journey stages and the actions users take at each stage. Therefore, it enables marketers to understand the customer journey comprehensively.

Pricing

HockeyStack’s pricing starts from $949 per month. Book a demo with their team to get a detailed quote for your needs. HockeyStack also has a live demo that gives you a sneak peek into the platform.

3. Marketo Measure (Bizible )

Bizible or Marketo Measure is Adobe's attribution solution. It has a touchpoint-based data model that can collect data at each touchpoint, offering insights into the customer journey. This allows marketers to identify the high-performing touchpoints at each stage and improve those not performing well. 

Even Though the tool has all these features and benefits, it is difficult to set up and has limited integration capabilities. 

Key features

• Attribution: 

This feature enables marketers to leverage attribution models that align with their business goals. It helps attribute revenue to influential campaigns and boost conversion rates. The fact that Bizible can run multiple attribution models in parallel makes it stand out from the rest. 

• Intuitive Dashboards: 

Bizible’s dashboard reports insights on marketing KPIs in a highly visual and intuitive format. The KPIs include ROI, pipeline velocity, marketing expenditure, and more. As a result, marketers can easily understand the campaigns' effectiveness and optimize them. 

Pricing

The pricing details of Bizible are available upon request.

4. Rule Analytics

Ruler Analytics is a marketing attribution tool that tracks online and offline touchpoints. Its attribution feature automatically links revenue with channels and campaigns.   

On top of customer journey tracking, Ruler Analytics also delivers insights into how quality leads behave. This further helps marketers optimize their campaigns and target high-quality leads. 

The tool is intuitive, easy to set up, and provides good customer support. Also, Ruler Analytics allows users to leverage various attribution models to build reports on all essential data. 

Key features

• Marketing Attribution:

Ruler Analytics’s attribution feature automatically attributes revenue to the most influential touchpoints. They track all visitor touchpoints, match leads to marketing data, and attribute revenue to appropriate campaigns.

• Predictive Analytics:

The feature uses statistical modeling and machine learning to analyze historical data and forecast business outcomes. It can interpret and make sense of the sales and marketing data and identify patterns and trends. This helps marketers optimize marketing strategies to yield better results.

• Marketing Mix Modelling (MMM):

This feature uses statistical modeling to understand how marketing activities impact sales results. It also makes marketing reporting easier and provides view-through attribution. 

Pricing

Ruler Analytics’ pricing plans are as follows. 

• Small/Medium Business - £199 per month (0 - 50K visits) 
• Large Business - £499 per month (50K - 100K visits)
• Enterprise - £999 per month (100K+ visits)

It also has an Advanced plan with pricing available upon request (POA).

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5. Singular

Singular is another marketing platform that provides attribution solutions. With singular, marketers can

• Measure and report on all channels
• Analyze ROI by combining attribution with cost aggregation
• Track and analyze the customer journey
• Monitor a single-managed pipeline for analysis-ready marketing data. 

Its open integration framework enables marketers to measure performance across apps, web, SMS, referrals, email, and TV. The tool is easy to set up and delivers robust support for server-side integrations.

Key features

• Mobile Attribution:

It offers marketers a complete view of ROI and performance and analyzes the impact of every dollar spent. It allows marketers to set up attribution settings for each channel. The feature can prioritize touchpoints based on their impact on the users' decision to install or engage with the app. The attribution methods include multi-touch, UTM tracking, and website-to-app attribution forwarding. 

• SKAdNetwork Attribution:

This is specifically for improving ad performances on iOS devices. This feature helps marketers save time and effort by automating the conversion value decoding process. In addition, it provides more accurate insights into ad performance on SKAN. 

• Cross-Device Attribution:

This feature can track and analyze user engagement and acquisition across multiple devices. These devices can be desktops, smartphones, or tablets. Thus, this feature gives marketers a comprehensive view of customers' journeys and interactions. 

Pricing

Singular offers a free version and a free trial for their paid plans. Contact their team for details on plans - Growth and Enterprise.

6. Full Circle Insights

Full Circle Insights is another marketing analytics and attribution platform that can help optimize marketing efforts. The tool is built on the Salesforce App Cloud, ensuring seamless integration between the two platforms. 

It provides various features, including funnel metrics, camping attribution, and performance reporting. It also offers customizable dashboards and reports to meet each business's unique needs and goals.

Key features

• Pipeline analysis:

This feature helps users identify influential touchpoints at each stage of the customer journey. In addition, the tool’s detailed reporting enables businesses to optimize and improve their marketing efforts with ease. 

• Out-of-the-box Attribution Models:

Marketers can choose from various attribution models and customize them to track and analyze their GTM efforts. This helps marketers make data-driven decisions for allocating marketing resources.

Pricing

Full Circle Insights’ pricing plans are not transparent. Contact their team to get more details.

7. LeadsRx

LeadsRx is a SaaS platform that provides attribution solutions. It helps marketers and agencies measure the performance of their marketing efforts. 

LeadsRx can track and measure the impact of touchpoints across multiple channels (online & offline). It enables marketers to understand how each channel drives conversion and revenue and optimize their campaigns accordingly to maximize ROI. 

It has a responsive and intuitive UI and gives excellent customer support. And it also enables easy set-up.

Key features

• Radio and Television Attribution: 

LeadsRx is able to attribute radio and television along with other marketing channels. Its flexible attribution window allows users to change the period from hours to seconds. Additionally, the tool also allows users to monitor decay curves and arbitrate station overlap. 

• Attribution for Podcast, Audio Streaming, and Video Streaming Advertising:

LeadsRx supports multi-touch attribution for all audio and video streaming platforms. It also provides insights into how well podcast ads perform and helps optimize them to improve ROAS. LeadsRx is the first-ever marketing analytics company to measure real-time podcast ad performance.

Pricing

Contact the LeadsRX team for details.

8. Improvado

Improvado is a marketing and sales intelligence platform that automates data integration, reporting, and insights, with AI agents to help teams monitor KPIs and simplify analytics.

It centralizes data from marketing sources and produces analysis-ready, cross-channel reporting for your business intelligence tools.

Improvado reviews

G2 reviewers commonly highlight ease of use, ease of connecting new APIs and seamless integrations.

Key features

Unified Marketing Data Pipeline:

Centralize data from ad, analytics, eCommerce, and other sources, then pipe it to your sales/marketing tools stack (e.g., Tableau, Looker) with automated connectors. 

Data Harmonization & AI Insights + Governance:

Generate analysis-ready cross-channel reports, get automated AI insights, and operate under SOC 2, HIPAA, and CCPA compliance (data transformation guidance included).

Pricing

Public pricing is unavailable.

9. CaliberMind

CaliberMind is a B2B GTM intelligence and multi-touch attribution platform that unifies marketing and sales data, tracks buyer touchpoints, and ties programs to revenue so teams can prove what’s working. 

It offers engagement-driven funnels, customizable attribution models, and role-ready insights, with native connectors for systems like Salesforce, HubSpot, and Marketo.

CaliberMind reviews

Users describe CaliberMind as powerful for attribution and data unification, and frequently call out helpful customer support.

Source: G2

Key features

Multi-Touch Attribution:

Build and compare models (e.g., W-shaped, chain-based, even-weighted) side-by-side to reflect your real buyer journey and explain marketing’s impact. 

Unified data warehouse & data pipeline:

Every plan includes an enterprise-grade unified data warehouse, an end-to-end data pipeline for consolidation, and full-funnel tracking.

Pricing

Public pricing is unavailable.

10. Funnel

Funnel is a marketing data hub that collects, prepares, and delivers marketing and sales data so teams can analyze performance and build reliable reporting. It pulls data from multiple sources into one place, standardizes metrics and dimensions, and routes analysis-ready data to your tech stack.

Funnel Reviews

Users often highlight Funnel’s easy-to-use interface and how it streamlines multi-source reporting.

Source: G2

Pricing

Public pricing is unavailable.

Best Dreamdata Alternatives and Competitors: Smarter Attribution Tools That Drive Revenue

If you’re swimming in B2B data but still guessing which touchpoints create pipeline, you’re not alone. Dreamdata is a solid entry point for attribution, yet many teams hit the same walls: steep setup, premium price, and limited drill-down when you need granular answers.

Good news: you’ve got options.

The above 10 standout tools make attribution clearer, faster, and more actionable, so your team can spend less time stitching spreadsheets and more time accelerating revenue.

Why these shine: They lean into usability, deeper analytics, and clear ROI visibility, without the hair-pulling setup.

How to pick your best-fit

Match the platform to your reality:

• GTM architecture: Where does your data live today (and tomorrow)?
• Data maturity: Do you need plug-and-play or deep modeling control?
• Reporting expectations: Board-ready attribution? Ops-level diagnostics? Both?

Do this next:

1. Shortlist 3 vendors that match your stack reality today, not your wishlist tomorrow.
2. Run a 30–45 day pilot with the same campaigns and conversion definitions.
3. Score on four things: model fit (touchpoint accuracy), time-to-value, CRM cleanliness, and exec readability.
4. Back-test against closed-won to sanity-check lift, not just clicks.

Remember, attribution isn’t the finish line, repeatable revenue is.

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