Let's chat! When’s a good time?
Modal Close icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Compare

Top 9 Lead Forensics Competitors for Visitor Identification in 2023

Manal Yousuf
September 18, 2023
Table of Contents

B2B companies require dedicated account intelligence to ensure that their sales and marketing teams work cohesively and efficiently to acquire the maximum return for their efforts. Account intelligence combines your company’s information with publicly available third-party data and potential clients’ behavioral insights. You can use this intelligence to shape account-based marketing (ABM) campaigns and sales approaches, which leads to more successful sales outcomes.

‍

In this article, you’ll find out:

  • Why account intelligence is critical to marketing and sales efforts
  • What capabilities Lead Forensics has and the integrations it offers
  • Lead Forensics’ top competitors, the key features they offer, and how they differ from Lead Forensics
  • What companies should look for in an account intelligence tool, including integrations, pricing, and data accuracy.

‍

What is Lead Forensics?

‍

Lead Forensics’ account-based approach for visitor identification has popularized it among B2B businesses. The tool uses code to track and match IP addresses of anonymous visitors against its database of various companies’ IP addresses, thereby allowing for easier identification of where visitors are in their customer journeys. In addition, Lead Forensics also offers B2B customer account management, which helps businesses keep track of all their clients’ individual needs and interactions.

Lead Forensics’s logo

‍

Why do companies use Lead Forensics for visitor identification?

‍

B2B organizations require account intelligence tools that rely on large quantities of verified data to ensure accurate insights and access to information that has not been publicly collated. Lead Forensics offers its users dedicated visitor identification for the B2B companies who have shown an interest in their offerings. It then provides those B2B companies’ most recent contact information to the user. 

Integrations

‍

Lead Forensics offers users two plans: Essential and Automate.

The Essential Plan offers integrations with:

  • ZOHO, a customer relationship management (CRM) tool that integrates all client information
  • Mailchimp, an email marketing and marketing automation tool
  • Monday.com, a task management platform
  • OneDrive, Microsoft’s file storage platform
  • MySQL, an open source database for relational management
  • Zendesk, a customer service and sales CRM tool, and
  • Asana, a mobile-friendly work management platform

among many others, integrated via Zapier.

The Automate Plan offers additional integrations with:

  • Salesforce, which enables businesses to personalize their users’ journeys and thereby organize the sales pipeline
  • Microsoft Dynamics, which offers businesses supply chain and finance solutions, and
  • Hubspot, a CRM tool that integrates content management, customer service, and sales and marketing efforts.

Pros and Cons

‍

Here’s a list of pros and cons of Lead Forensics to help you understand the capabilities of the tool better:

Pros:

  • Large database of companies to match IP addresses with for quick visitor identification
  • Accurate data on how much time specific visitors spend on each page
  • User-friendly interface, leading to easier delegation of tasks

‍

Cons:

  • Comparatively higher price than other account intelligence tools with similar capabilities
  • Additional payments are required to access certain information, such as contact information for specific people at the companies you are trying to target
  • Difficulties accessing customer service

Reviews

A verified user review of Lead Forensics on TrustRadius, giving the tool a score of 5 out of 10.

Customers find Lead Forensics’ daily reporting and lead identification features particularly valuable.

Customers find Lead Forensics’ daily reporting and lead identification features particularly valuable.

However, it can be tricky to find leads for particular people within the company you’re trying to target.

Lead Forensics Pricing

‍

Lead Forensics’ pricing model is not publicly available. Businesses using Lead Forensics’ services pay monthly charges between $2000 and $3000, depending on the level of traffic generated.

Lead Forensics’ pricing page, laying out features for its Essential and Automate plans

Top Lead Forensics Competitors for 2023 

‍

When searching for visitor identification tools for your business, it can be useful to compare different products. These tools differ in their features, pricing models, and reporting capabilities. Here are some of the most popular visitor identification tools among B2B companies explained.

Clearbit

Clearbit is a marketing intelligence tool for B2B businesses that offers users visitor deanonymization, along with intent data, contact information of leads, and firmographic data.

Clearbit’s logo

The tool offers users a large collection of data sets, using publicly available data on the internet, proprietary data, and a large language model (LLM) that organize unstructured data into usable, standardized modes of information. Its multiple integrations and global coverage across a myriad of languages makes it a particularly popular tool among B2B businesses.

Key Features

Clearbit offers B2B companies a three-part solution: Enrich, Reveal, and Capture.

  • Enrichment: Clearbit’s vast database comprises over 250 data sources and millions of data points, allowing users to obtain novel leads with ease.
  • Reveal: The tool uses AI-powered deanonymization with data in multiple languages to help users recognize lucrative advertising initiatives and high-intent accounts.
  • Capture: Clearbit’s seamless integration capabilities allow it to capture all relevant information from your CRM and streamline sales and marketing processes. 

Integrations

Clearbit offers native and partner integrations. Its native integrations include:

  • Slack, a communication and team management tool for remote teams
  • Marketo, an account-based marketing tool that offers accurate segmentation and personalization

as well as HubSpot and Salesforce, among others.

‍

Its partner integrations include:

  • ChiliPiper, which offers qualification and scheduling for prospects directly through your web form
  • Intercom, an engagement operating system that strengthens customer relations
  • Tray.io, which integrates your full cloud stack without having to resort to dev resources.

Pros and Cons

Pros:

  • Offers clients consistently updated information through the use of AI
  • Simple interface, which allows intuitive use
  • Allows users to look up contact information related to specific job titles within target companies

Cons:

  • High pricing compared to other tools offering similar capabilities
  • Some users have stated that despite its large size, Clearbit’s data set could use improvements in accuracy

Reviews

‍

Users find Clearbit’s integrations immensely useful. However, they find that its data accuracy levels could be higher.

A user review for Clearbit on G2, giving the tool a score of 3.5 out of 5

Clearbit Pricing

TrustRadius lists Clearbit’s pricing as $20,000 annually, but the company does not have publicly available pricing information on its website. Clearbit offers different plans on its website and pricing depends on the user’s contact creation needs, web traffic, and database size.

Clearbit’s pricing page, listing the features it offers for its plans

‍

Visitor Queue

Visitor Queue is a visitor identification tool that businesses use to identify prospective clients. You can then use it to reach out to decision makers from companies that you’re targeting. 

Visitor Queue logo

The tool provides you with the name, contact information, location, and social media links for the businesses visiting your website. It ensures compliance with local and international privacy laws by relying entirely on publicly available data pulled from a variety of sources.

Key Features

Visitor Queue offers its clients:

  • Real-time visitor identification Unlimited users. There is no cap on the number of people within your company that can have access to the tool’s features.
  • Intuitive design. Visitor Queue’s user-first interface is simple to use.

Integrations

Visitor Queue’s integrations include:

  • HubSpot
  • Google Analytics
  • Slack
  • Salesforce
  • OneDrive
  • Asana, and
  • Mailchimp

among many others. It also offers third-party integrations via Zapier.

Pros and Cons

Pros:

  • Easy onboarding
  • Real-time visitor identification
  • Simple user interface

Cons:

  • It does not have as large a database of companies as many competitors
  • It sometimes identifies internet service providers (ISPs) as visiting businesses.

Reviews

A verified user’s review of Visitor Queue on TrustRadius, giving it a score of 6 out of 10

Visitor Queue’s real-time visitor identification offers its clients an advantage, but does not accurately filter out ISPs.

A verified user’s review of Visitor Queue on G2, giving it a score of 4 out of 5

Visitor Queue Pricing

Visitor Queue offers five payment tiers depending on the number of leads a client requires from them per month. Here are Visitor Queue’s payment plans:

Visitor Queue’s payment plans, varying from $31/month for 100 leads per month to $239/month for 2000 leads per month

‍

Factors

Factors is an attribution tool that enables teams to access actionable marketing and sales insights through account-based analytics.

Factors’ logo

Factors is an account intelligence and analytics solution that connects with industry-leading data partners to provide IP-based deanonymization. It also provides robust account analytics functions including multi-touch attribution, account scoring, path analysis, and more.

Key Features

Factors offers its clients versatile, comprehensive features, including:

  • IP-based B2B account identification across website, product reviews & ad impressions
  • Real-time alerts across Slack & MS Teams to stay on top of high-intent accounts
  • Multi-touch attribution modeling to quantify the impact of campaigns and content on bottom-line objectives including conversions, pipeline, and revenue
  • Multi-touch attribution modeling to quantify the impact of campaigns and content on bottom-line objectives including conversions, pipeline, and revenue
  • Customizable reporting and analytics, so you can tailor conversion goals and reports with no dev dependence.

Integrations

Factors offers users no-code integrations with platforms. It can be fully integrated with:

  • Account identification software, such as 6signal by 6sense and Clearbit Reveal
  • CRM software, including HubSpot, LeadSquared and Salesforce
  • Customer Data Platforms (CDPs), such as Segment, Leadsquared, and Rudderstack
  • Ad platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, and Google Search Console
  • Communication tools, such as Slack and Microsoft Teams.
  • In addition, push data to nearly any other platform using Webhooks (Zapier, Make, etc)

Pros and Cons

Pros:

  • No-code integration capabilities
  • Custom domains for visitor identification
  • Accurate multi-touch attribution
  • In-depth analytics across every marketing campaign
  • Budget-friendly compared to other analytics and attribution tools offering similar capabilities

Cons:

  • Fewer integrations with less popular tools, but the team welcomes users to reach out for integrations they would find useful

Reviews

A verified user review of Factors on TrustRadius, giving the tool a score of 9 out of 10

Factors’ no-code setup and integrations allow easy analytics and deanonymization to get a complete picture of user behavior. Its dedicated reporting options and multi-touch attribution are particularly valuable for B2B clients to understand any campaign’s effectiveness.

A verified user review of Factors on G2, giving it a full score

Factors Pricing

Factors offers users four pricing plans: Free, Basic, Growth, and Professional. Here’s what you can expect from each plan:

‍

Happierleads

Happierleads’ visitor identification tool enables you to reach out to and target leads that aren’t currently converting into clients.

Happierleads’ logo

Happierleads’ automated solutions enable users to follow up with visitors and retarget them on autopilot. Its large database of companies also makes for quicker, easier visitor identification.

Key Features

Happierleads offers users four solutions:

  • Web Visitor Identification, which helps clients understand which visitors to target
  • Prospector, a solution that enables users to contact decision makers for over 60 million companies
  • Enrichment, which adds missing information about leads
  • Outreach Software, which sends cold emails to target prospects

Integrations

Happierleads’ integration with Zapier enables it to connect to a vast number of CRM, task management, and email marketing platforms, including:

  • Slack
  • Gmail
  • HubSpot
  • Discord, and
  • Apollo, a CRM and sales platform

among many others.

Pros and Cons

Pros:

  • Consolidates and streamlines the email marketing process
  • Accurate visitor identification
  • Straightforward user interface

Cons:

  • Doesn’t identify which department within the visiting company accessed the website
  • Does not offer dedicated engagement analytics

Reviews

A verified user review of Happierleads on G2, giving it a score of 5 out of 5

Happierleads’ easy installation makes it an attractive option, but users have noted that the tool’s performance varies greatly depending on where your business is located.

A user review of Happierleads on Capterra, giving it a score of 3 out of 5

‍

Happierleads Pricing

Happierleads has just one pricing option at $199/month for one workspace. More workspaces can be added for $39 each. Here’s what users get with this pricing option:

Happierleads’ pricing

‍

KickFire

KickFire identifies leads who are engaging with your company, and segments them according to intent.

KickFire logo

KickFire allows you to prioritize leads based on intent segmentation. It also allows users to see which types of content resonate the most with their target audiences.

Key Features

KickFire offers users the following features:

  • Data verified by humans and normalized across the sales and marketing platforms
  • Prompts to take use of actionable sales and marketing insights
  • Easy installation and buyer identification.

Integrations

KickFire integrates with the following tools:

  • Adobe, which allows users to create personalized web experiences for their targets
  • Google Marketing Platform, and
  • Slack

among a few others.

Pros and Cons

Pros:

  • Real-time analytics
  • Well-designed user interface
  • Easy installation

Cons:

  • Not enough filtering of de-anonymized results for accuracy

Reviews

A verified user review for KickFire on TrustRadius, giving it a score of 9 out of 10

KickFire’s deanonymization option helps users accurately track down information of prospects. However, the tool is a pricier option than other tools with similar capabilities.

A user review of Kickfire on Capterra, giving it a score of 4 out of 5

‍

Kickfire Pricing

KickFire does not offer pricing information publicly.

LeadLander

LeadLander’s visitor identification solution gives you employee contact information for priority leads.

LeadLander’s logo

The tool offers users contact profiles and key data points that can help companies close more deals. It also provides user journey information and the web pages each visitor has seen.

Key Features

LeadLander’s features include:

  • De-anonymization
  • Customer behavior and journey data
  • Key contact information for high-priority leads

Integrations

LeadLander offers integrations with:

  • OpenAI
  • Hubspot
  • Mailchimp
  • Salesforce
  • Slack

as well as many other integrations using Zapier.

Pros and Cons

Pros:

  • Customizable functionality for lead, company, and regional levels
  • Intuitive UI
  • Well-organized dashboard

Cons:

  • Sometimes gives cable or ISP address in place of visitors’
  • Can identify lead priority inaccurately

Reviews

A LeadLander review on TrustRadius with a score of 7 out of 10

LeadLander’s extensive database of IP addresses makes it a valuable asset to B2B companies. The tool sometimes provides the contact information of ISPs, thereby making it difficult to accurately track visitors.

A user review for LeadLander on G2, with a score of 4 out of 5

LeadLander Pricing

LeadLander requires prospects to fill out a small form for pricing information.

‍

Leadinfo

LeadInfo de-anonymizes website visitors for B2B clients using their extensive data set. They match the visitor’s IP address against their vast database. Their clients obtain an overview of website users, the companies they belong to, and their behaviors.

Leadinfo’s logo

It offers users various one-click integrations and worldwide coverage to ensure seamless lead generation. It also lets B2B companies view website visitors in real time.

Key Features

Leadinfo’s key features include:

  • A vast dataset of companies
  • Global coverage
  • 60+ one-click integrations
  • Real-time website visitor information

Integrations

Some of Leadinfo’s integrations are:

  • AgileCRM
  • Discord
  • Google Ads
  • HubSpot
  • Microsoft Dynamics
  • Salesforce, and
  • Zapier

Pros and Cons

Pros:

  • Accurate visitor identification
  • Real-time visitor data
  • One-click integration

Cons:

  • Limited dashboard capabilities
  • Users state that pricing is slightly on the higher end compared to tools with similar capabilities

Reviews

A user review of Leadinfo on G2, giving it a score of 4 out of 5

Users find Leadinfo’s integration capabilities and easy installation valuable assets. However, the tool’s pricing is high compared to others with similar capabilities.

Leadinfo Pricing

Leadinfo’s pricing model uses a sliding scale based on the amount of unique companies recognized per month on their clients’ websites:

Leadinfo’s pricing

‍

Albacross

Albacross’s account intelligence offerings help users nurture leads visiting their websites. They help clients discover unseen purchasing intent through their deanonymization feature, thereby generating more pipeline and accelerating sales.

 Albacross’s logo

Albacross’s GDPR-compliant mechanisms of uncovering intent allow its users to generate greater pipeline, thereby encouraging more prospects to convert.

Key Features

Albacross offers its users:

  • Visitor deanonymization
  • Real-time alerts for priority prospects
  • Global database of companies

Integrations

Albacross integrates with

  • Google Analytics
  • Slack
  • HubSpot, and
  • Salesforce

to name a few.

Pros and Cons

Pros:

  • No setup fee
  • Intuitive tagging of companies
  • Accurate lead segmentation

Cons:

  • A lack of integrations
  • Inaccuracies in data

Reviews

A user review of Albacross on TrustRadius, giving it 7 out of 10

Albacross’s interface helps users organize data intuitively. However, small businesses have found that the tool may be more suited to larger organizations due to informational gaps in Albacross’s database.

A user review of Albacross on Capterra, giving it a score of 3 out of 5

Albacross Pricing

Albacross offers users two pricing models: Self-service and Growth.

Albacross’s pricing models

‍

Leadfeeder

Leadfeeder’s visitor identification capabilities help users convert page views into valuable pipeline.

 Leadfeeder logo

Leadfeeder’s four-step plan to uncover hidden leads visiting their users’ websites is to identify, qualify, collect, and send leads. This ensures that their users obtain high-value leads that have a better chance of converting.

Key Features

Leadfeeder’s features include:

  • Website visitor tracking
  • Account-based marketing, and
  • Sales prospecting.

Integrations

Leadfeeder integrates with tools such as:

  • Salesforce
  • Hubspot
  • Slack
  • Mailchimp, and
  • ZOHO

Pros and Cons

Pros:

  • Visitor identification
  • Accurately provides lead quality
  • Easy-to-use interface

Cons:

  • Limited integrations
  • Does not offer real-time alerts for website visitors

Reviews

A review of Leadfeeder on Capterra, giving it an overall score of 4 out of 5

Leadfeeder organizes leads by how trustable they are, thereby enabling clients to have a holistic overview of each prospect’s likelihood of converting. However, its expense and delayed reporting and alerts can prove a drawback to its clients.

A review of Leadfeeder on TrustRadius, giving it a score of 7 out of 10

Leadfeeder Pricing

Leadfeeder offers users two payment plans:

Leadfeeder’s payment plans

What should you look for in an account intelligence tool?

‍

An account intelligence tool should have a simple user interface and dedicated dashboards for ease of use. It should integrate seamlessly with the email marketing tools and CRMs your business is reliant on. Deanonymization is essential for B2B companies to expand and target high-value prospects. Your account intelligence tool should also contain multi-touch attribution capabilities, which enable you to see the results of each campaign and the content that drives conversions. Factors’ variety of features and consistent customer support make it the ideal choice for B2B businesses everywhere. Its no-code integrations and robust reporting make for an easy user experience with minimal learning curve.

‍

Get in touch with us today to find out how Factors’ account intelligence capabilities can help your company minimize pipeline leakage and increase efficiency and revenue.

‍

Want to learn more about Factors?

See how we can help your team over a quick call or an interactive product tour

Get the latest best practices in Marketing Analytics
delivered to your inbox. You don't want to miss this!!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.