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B2B companies require dedicated account intelligence to ensure that their sales and marketing teams work cohesively and efficiently to acquire the maximum return for their efforts. Account intelligence combines your company’s information with publicly available third-party data and potential clients’ behavioral insights. You can use this intelligence to shape account-based marketing (ABM) campaigns and sales approaches, which leads to more successful sales outcomes.
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In this article, you’ll find out:
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Lead Forensics’ account-based approach for visitor identification has popularized it among B2B businesses. The tool uses code to track and match IP addresses of anonymous visitors against its database of various companies’ IP addresses, thereby allowing for easier identification of where visitors are in their customer journeys. In addition, Lead Forensics also offers B2B customer account management, which helps businesses keep track of all their clients’ individual needs and interactions.
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B2B organizations require account intelligence tools that rely on large quantities of verified data to ensure accurate insights and access to information that has not been publicly collated. Lead Forensics offers its users dedicated visitor identification for the B2B companies who have shown an interest in their offerings. It then provides those B2B companies’ most recent contact information to the user.Â
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Lead Forensics offers users two plans: Essential and Automate.
The Essential Plan offers integrations with:
among many others, integrated via Zapier.
The Automate Plan offers additional integrations with:
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Here’s a list of pros and cons of Lead Forensics to help you understand the capabilities of the tool better:
Pros:
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Cons:
Customers find Lead Forensics’ daily reporting and lead identification features particularly valuable.
However, it can be tricky to find leads for particular people within the company you’re trying to target.
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Lead Forensics’ pricing model is not publicly available. Businesses using Lead Forensics’ services pay monthly charges between $2000 and $3000, depending on the level of traffic generated.
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When searching for visitor identification tools for your business, it can be useful to compare different products. These tools differ in their features, pricing models, and reporting capabilities. Here are some of the most popular visitor identification tools among B2B companies explained.
Clearbit is a marketing intelligence tool for B2B businesses that offers users visitor deanonymization, along with intent data, contact information of leads, and firmographic data.
The tool offers users a large collection of data sets, using publicly available data on the internet, proprietary data, and a large language model (LLM) that organize unstructured data into usable, standardized modes of information. Its multiple integrations and global coverage across a myriad of languages makes it a particularly popular tool among B2B businesses.
Clearbit offers B2B companies a three-part solution: Enrich, Reveal, and Capture.
Clearbit offers native and partner integrations. Its native integrations include:
as well as HubSpot and Salesforce, among others.
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Its partner integrations include:
Pros:
Cons:
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Users find Clearbit’s integrations immensely useful. However, they find that its data accuracy levels could be higher.
TrustRadius lists Clearbit’s pricing as $20,000 annually, but the company does not have publicly available pricing information on its website. Clearbit offers different plans on its website and pricing depends on the user’s contact creation needs, web traffic, and database size.
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Visitor Queue is a visitor identification tool that businesses use to identify prospective clients. You can then use it to reach out to decision makers from companies that you’re targeting.Â
The tool provides you with the name, contact information, location, and social media links for the businesses visiting your website. It ensures compliance with local and international privacy laws by relying entirely on publicly available data pulled from a variety of sources.
Visitor Queue offers its clients:
Visitor Queue’s integrations include:
among many others. It also offers third-party integrations via Zapier.
Pros:
Cons:
Visitor Queue’s real-time visitor identification offers its clients an advantage, but does not accurately filter out ISPs.
Visitor Queue offers five payment tiers depending on the number of leads a client requires from them per month. Here are Visitor Queue’s payment plans:
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Factors is an attribution tool that enables teams to access actionable marketing and sales insights through account-based analytics.
Factors is an account intelligence and analytics solution that connects with industry-leading data partners to provide IP-based deanonymization. It also provides robust account analytics functions including multi-touch attribution, account scoring, path analysis, and more.
Factors offers its clients versatile, comprehensive features, including:
Factors offers users no-code integrations with platforms. It can be fully integrated with:
Pros:
Cons:
Factors’ no-code setup and integrations allow easy analytics and deanonymization to get a complete picture of user behavior. Its dedicated reporting options and multi-touch attribution are particularly valuable for B2B clients to understand any campaign’s effectiveness.
Factors offers users four pricing plans: Free, Basic, Growth, and Professional. Here’s what you can expect from each plan:
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Happierleads’ visitor identification tool enables you to reach out to and target leads that aren’t currently converting into clients.
Happierleads’ automated solutions enable users to follow up with visitors and retarget them on autopilot. Its large database of companies also makes for quicker, easier visitor identification.
Happierleads offers users four solutions:
Happierleads’ integration with Zapier enables it to connect to a vast number of CRM, task management, and email marketing platforms, including:
among many others.
Pros:
Cons:
Happierleads’ easy installation makes it an attractive option, but users have noted that the tool’s performance varies greatly depending on where your business is located.
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Happierleads has just one pricing option at $199/month for one workspace. More workspaces can be added for $39 each. Here’s what users get with this pricing option:
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KickFire identifies leads who are engaging with your company, and segments them according to intent.
KickFire allows you to prioritize leads based on intent segmentation. It also allows users to see which types of content resonate the most with their target audiences.
KickFire offers users the following features:
KickFire integrates with the following tools:
among a few others.
Pros:
Cons:
KickFire’s deanonymization option helps users accurately track down information of prospects. However, the tool is a pricier option than other tools with similar capabilities.
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KickFire does not offer pricing information publicly.
LeadLander’s visitor identification solution gives you employee contact information for priority leads.
The tool offers users contact profiles and key data points that can help companies close more deals. It also provides user journey information and the web pages each visitor has seen.
LeadLander’s features include:
LeadLander offers integrations with:
as well as many other integrations using Zapier.
Pros:
Cons:
LeadLander’s extensive database of IP addresses makes it a valuable asset to B2B companies. The tool sometimes provides the contact information of ISPs, thereby making it difficult to accurately track visitors.
LeadLander requires prospects to fill out a small form for pricing information.
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LeadInfo de-anonymizes website visitors for B2B clients using their extensive data set. They match the visitor’s IP address against their vast database. Their clients obtain an overview of website users, the companies they belong to, and their behaviors.
It offers users various one-click integrations and worldwide coverage to ensure seamless lead generation. It also lets B2B companies view website visitors in real time.
Leadinfo’s key features include:
Some of Leadinfo’s integrations are:
Pros:
Cons:
Users find Leadinfo’s integration capabilities and easy installation valuable assets. However, the tool’s pricing is high compared to others with similar capabilities.
Leadinfo’s pricing model uses a sliding scale based on the amount of unique companies recognized per month on their clients’ websites:
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Albacross’s account intelligence offerings help users nurture leads visiting their websites. They help clients discover unseen purchasing intent through their deanonymization feature, thereby generating more pipeline and accelerating sales.
Albacross’s GDPR-compliant mechanisms of uncovering intent allow its users to generate greater pipeline, thereby encouraging more prospects to convert.
Albacross offers its users:
Albacross integrates with
to name a few.
Pros:
Cons:
Albacross’s interface helps users organize data intuitively. However, small businesses have found that the tool may be more suited to larger organizations due to informational gaps in Albacross’s database.
Albacross offers users two pricing models: Self-service and Growth.
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Leadfeeder’s visitor identification capabilities help users convert page views into valuable pipeline.
Leadfeeder’s four-step plan to uncover hidden leads visiting their users’ websites is to identify, qualify, collect, and send leads. This ensures that their users obtain high-value leads that have a better chance of converting.
Leadfeeder’s features include:
Leadfeeder integrates with tools such as:
Pros:
Cons:
Leadfeeder organizes leads by how trustable they are, thereby enabling clients to have a holistic overview of each prospect’s likelihood of converting. However, its expense and delayed reporting and alerts can prove a drawback to its clients.
Leadfeeder offers users two payment plans:
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An account intelligence tool should have a simple user interface and dedicated dashboards for ease of use. It should integrate seamlessly with the email marketing tools and CRMs your business is reliant on. Deanonymization is essential for B2B companies to expand and target high-value prospects. Your account intelligence tool should also contain multi-touch attribution capabilities, which enable you to see the results of each campaign and the content that drives conversions. Factors’ variety of features and consistent customer support make it the ideal choice for B2B businesses everywhere. Its no-code integrations and robust reporting make for an easy user experience with minimal learning curve.
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Get in touch with us today to find out how Factors’ account intelligence capabilities can help your company minimize pipeline leakage and increase efficiency and revenue.
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