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Lead Forensics Pricing, Reviews, & Overview | 2023

Ranga Kaliyur
August 18, 2023
Table of Contents

Looking to learn more about Lead Forensics pricing, features, and more? We’ve got you covered. The following article provides a comprehensive overview of everything you need to know about Lead Forensics. 

Lead Forensics is a popular B2B website visitor identification tool that reveals anonymous companies visiting a website and surfaces relevant contacts within those companies for further outreach and targeting. Lead Forensics is used primarily by B2B marketers, sales folk, and agencies to leverage existing website traffic to drive sales revenue and marketing ROI. 

Lead Forensics Pricing & Plans

Lead Forensics offers two plans: Essential and Automate. Essential is designed for small to medium sized businesses to identify anonymous website traffic, obtain relevant contact info and manage existing leads. Automate offers all this, plus additional automation features such as custom workflows, sequence actions, and advanced CRM integrations. 

Here’s a detailed feature overview of how the two plans compare to each other:

Feature Essential Automate
 Account identification Yes   Yes
Contact data   Yes Yes 
Categorization   Yes Yes 
Real-time notifications  Yes Yes 
Mobile app   Yes Yes 
Trigger reports   Yes Yes 
Conversion tracking   Yes Yes 
 Customizable dashboard  Yes Yes 
Data export   Yes Yes 
Named Customer Success Manager   Yes Yes 
Import and manage data files   Yes  Yes
 Lead manager  Yes Yes 
 Lead scoring  Yes Yes 
 LinkedIn integration  Yes  Yes
 Integrate with CRM  Yes  Yes
 Advanced integration with CRM  No Yes 
Automate CRM reports   No Yes 
 Prospect pipeline reports  No Yes 
Key account behavior tracking   No Yes 
 Real-time automated data cleanse  No  Yes

Unfortunately Lead Forensics does not openly reveal its pricing details. You’ll have to reach out to their sales team for an accurate quote based on your requirements and scale. That being said, we’ve managed to dig deep across the internet and customer calls to find approximate Lead Forensics pricing details.

  • Anecdotal evidence suggests that Lead Forensics pricing runs between $2000-3000 per month, depending on the volume of website traffic. 
  • Lead Forensics offers a 7-days free trial
  • Lead Forensics does not offer a free plan

“To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.”

- Lead Forensics

Lead Forensics Reviews

Lead Forensics makes several bold claims, including that it maintains the world’s largest B2B IP-database. But how do Lead Forensics customers find the platform to be on a day-to-day basis? Here’s what reviews have to say about user experience with Lead Forensics: 

In Summary...

Lead Forensics Benefits:

  • Intuitive onboarding 
  • Customer support

Lead Forensics Drawbacks: 

  • Data accuracy issues
  • Relatively high pricing

Lead Forensics Rating:

  • G2: 4.3/5
  • Capterra: 3.4/5

lead forensics review
lead forensics review

Lead Forensics Alternatives

There are several traffic identification and account intelligence solutions out there. Here are a few common Lead Forensics alternatives to consider:

  • Factors.ai - for data-accuracy and cost-effectiveness
  • Leadfeeder (Now Dealfront) - for EU-centric account intelligence
  • Clearbit - for accounts and contact level intelligence

Factors is a leading account intelligence solution that helps B2B teams identify, qualify, and convert anonymous website traffic. Factors works with industry-standard data partners to provide accurate, cost-effective account intelligence. Why Factors over Lead Forensics? 

  • Better data: Factors identifies up to 64% of anonymous traffic — that’s 27% more accounts than the closest alternatives. 
  • Better deals: While Lead Forensics doesn't openly reveal prices, customer demos find that Factors provides far more cost-effective plans. Learn more here: factors.ai/pricing
  • Better analytics: Factors is built upon strong analytics and attribution foundations. As a result, it provides granular website tracking, path analysis, timelines, and more. 



1. What does Lead Forensics do? 

Lead Forensics tracks business IPs to identify anonymous website traffic at an account-level. Once a visiting company has been identified, Lead Forensics also shares relevant contact information such as mail IDs and phone numbers to streamline outreach and targeting. 

2. What is the lead forensic code?

The Lead Forensics code is a tiny piece of code placed on a business website. It’s this code that enables users to identify websites visitors’ business IP addresses. This IP is then matched with an IP database to reveal business names and properties.

Want to learn more about Factors?

See how we can help your team over a quick call or an interactive product tour

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