Vrushti Oza

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Recently, Google Ads has emerged as a cornerstone for businesses aiming to enhance their online presence and drive significant website traffic. Google Ads, formerly Google AdWords, is a robust advertising platform allowing businesses to display ads on Google's search engine results pages (SERPs) and across its extensive network of partner sites. Leveraging Google Ads can be transformative, enabling businesses to reach potential customers precisely when searching for related products or services.

However, regular account audits are essential to maximize the benefits of Google Ads. A Google Ads audit is a comprehensive review of your advertising campaigns to identify improvement areas and ensure that your ad spend yields the best possible returns. Conducting an account audit helps pinpoint inefficiencies, optimize performance, and align your campaigns with your business objectives. Here is a step-by-step guide on conducting a thorough Google Ads account audit, focusing on critical aspects such as account structure, keywords, ad copy, and landing pages, just for you. 

Define Your Goals and Objectives

The first step in any successful Google Ads audit is to define clear and measurable goals for your campaigns. With specific goals, evaluating performance and making informed decisions is easier. Common objectives for Google Ads campaigns include increasing website traffic, boosting conversions (sales or lead generation), enhancing brand awareness, and improving return on ad spend (ROAS).

For example, if your goal is to increase website traffic, your Google Ads audit should focus on metrics like click-through rates (CTR) and cost per click (CPC). If boosting conversions is your primary goal, you’ll need to examine conversion rates and cost per conversion closely. Aligning your Google Ads account audit with these goals ensures that you focus on the most relevant metrics and make adjustments that directly impact your business outcomes.

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. To effectively align your Google Ads audit with your goals, review your current performance metrics against your objectives. Identify gaps between your targets and actual performance, and use these insights to guide your Google Ads audit process.

Review Google Ads Account Structure

Source: How to Audit a Google Ads Account: The Ultimate PPC Audit Checklist 2024 

A well-organized account structure is fundamental to running efficient and effective Google Ads campaigns. Your account structure should reflect your business goals and simplify managing and optimizing your campaigns. Key elements of a well-structured account include logically grouped campaigns and ad groups, relevant keywords, and targeted ads.

Begin your Google Ads audit by examining your campaign and ad group organization. Ensure that your campaigns are segmented based on your business’s products or services and that each ad group contains closely related keywords and ads. This structure helps you create highly targeted ads that resonate with specific audience segments, improving relevance and performance.

To ensure your structure aligns with your business goals, consider the following tips:

• Use descriptive naming conventions for campaigns and ad groups to easily identify their purpose.
• Segment campaigns by different business objectives, geographic locations, or product categories.
• Review and refine your structure regularly to adapt to changing business goals and market conditions.

Analyze Keywords

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Keyword analysis is a critical component of a Google Ads audit. The right keywords can drive highly targeted traffic to your site, while irrelevant or poorly performing keywords can save ad spend and reduce campaign effectiveness.

Start by reviewing your keyword lists to identify which keywords are driving traffic and conversions and which are underperforming. Then, use the built-in tools in your Google ads accounts, such as the Keyword Planner and Search Terms Report, to assess keyword performance and discover new opportunities.

Optimizing your keyword lists involves:

• Removing irrelevant or low-performing keywords that do not contribute to your goals.
• Adding new, high-potential keywords that align with your business and target audience.
• Using negative keywords to exclude terms that are not relevant to your offerings prevents wasted ad spend.

Effective keyword analysis also involves using various tools and techniques to gain deeper insights. Tools like SEMrush, Ahrefs, and Moz can help you analyze keyword competitiveness, search volume, and trends, providing a comprehensive view of your keyword landscape.

Data from HubSpot shows that using the right keywords can improve click-through rates (CTR) by 30%. Keyword optimization is crucial for the success of Google Ads campaigns.

Evaluate Ad Copy and Extensions

Compelling ad copy is essential for attracting clicks and driving conversions. During your Google Ads audit, carefully review your ad copy to ensure it is engaging, relevant, and aligned with your campaign goals.

Evaluate your ad copy by examining the following:

• Headlines and descriptions: Ensure they are concise and include relevant keywords.
• Calls to action (CTAs): Use strong, action-oriented language to encourage users to click.
• Relevance: Ensure your ad copy aligns with the keywords and user intent.

Improving ad copy involves testing different variations through A/B testing to identify what resonates best with your audience. Regularly update and refine your ad copy based on performance data to maintain its effectiveness.

Ad extensions, such as site links, callouts, and structured snippets, enhance your ads by providing additional information and increasing visibility. During your Google Ads audit, use your Google Ads account to review the performance of your ad extensions and optimize them for better results. Ensure they are relevant to your ads and provide valuable information to potential customers.

Assess Landing Pages

Landing pages play a crucial role in the success of your Google Ads campaigns. Poor landing page performance can significantly impact your results even with well-optimized ads. During your Google Ads audit, evaluate your landing pages to ensure they provide a seamless user experience and drive conversions.

Key aspects to assess include:

• Relevance: Ensure your landing pages align closely with your ad copy and keywords. The message and offer in the ad should match what users find on the landing page.
• User experience: Evaluate your landing pages' design, layout, and usability. They should be visually appealing, easy to navigate, and mobile-friendly.
• Load time: Fast-loading pages improve user experience and reduce bounce rates. Use tools like Google PageSpeed Insights to identify and fix any performance issues.
• Conversion elements: To encourage conversions, ensure your landing pages have clear and compelling CTAs, easy-to-use forms, and trust signals (such as testimonials and security badges).

Optimizing your landing pages involves testing elements like headlines, images, CTAs, and form fields to identify what works best. Use A/B testing to experiment with variations and continually refine your landing pages for better performance.

Also Read: Dummies Guide to Google Ads Management

Review Bidding Strategies

When managing Google campaigns through your Google Ads account, choosing the right bidding strategy is crucial for maximizing return on investment (ROI). Google Ads offers various bidding strategies to align with different campaign goals, including:

1. Manual CPC (Cost Per Click): This strategy allows advertisers to set their maximum CPC bids for individual keywords or ad groups, providing granular control over their ad spend.
2. Enhanced CPC (ECPC): ECPC adjusts your manual bids for clicks that seem more likely to lead to a conversion, using Google's algorithms to optimize bids.
3. Maximize Clicks: This automated bidding strategy aims to get as many clicks as possible within your specified budget, which is ideal for driving traffic.
4. Target CPA (Cost Per Acquisition): This strategy sets bids to achieve as many conversions as possible at your desired CPA, perfect for lead generation campaigns.
5. Target ROAS (Return on Ad Spend): This automated strategy sets bids to maximize revenue based on your target ROAS, suitable for e-commerce campaigns.
6. Maximize Conversions: This strategy focuses on driving as many conversions as possible within your budget.
7. Maximize Conversion Value: This strategy maximizes the total conversion value within your budget and is ideal for campaigns with varying conversion values.
8. Target Impression Share: This strategy helps ensure your ads achieve a desired percentage of impressions, which is applicable for brand awareness campaigns.

How to Determine if Your Current Strategy is Effective

87% of customers used Google to evaluate local businesses in 2022. To assess the effectiveness of your current bidding strategy, consider the following steps:

1. Monitor Key Performance Indicators (KPIs): Track metrics such as CTR, conversion rate, cost per conversion, and ROI. Your strategy is likely effective if these metrics align with your campaign goals.
2. Analyze Historical Data: Review past performance data to identify trends and patterns. Consistent improvements in performance metrics indicate an effective strategy.
3. Compare Against Benchmarks: Compare your performance against industry benchmarks. Your strategy is on the right track if your metrics meet or exceed these benchmarks.
4. A/B Testing: Conduct A/B tests using different bidding strategies to determine which yields better results. This helps identify the most effective approach for your campaigns.

Tips for Adjusting Bids to Improve ROI

1. Bid Adjustments: Use bid adjustments to increase or decrease bids based on device, location, time of day, and audience segments. This allows for more targeted spending.
2. Monitor Competitors: Monitor competitor bids and adjust your strategy to stay competitive.
3. Use Bid Modifiers: Implement bid modifiers for high-performing keywords or placements to capitalize on their potential.
4. Leverage Automated Bidding: Utilize automated bidding strategies that use machine learning to optimize real-time bids based on performance data.
5. Adjust Based on Performance: Regularly review and adjust bids based on keyword performance. Increase bids for high-performing keywords and decrease bids for underperforming ones.

Check Quality Scores

Quality Score is a metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages. It is a significant factor in the Ad Rank formula, which affects your ad position and cost per click. Quality Scores are rated on a scale from 1 to 10, with higher scores indicating better performance. Factors influencing Quality Scores include:

1. Expected Click-Through Rate (CTR): The predicted likelihood that your ad will be clicked.
2. Ad Relevance: How closely your ad matches the search query's intent.
3. Landing Page Experience: The quality and relevance of your landing page to the user.

Also Read: Google Ads: Better Audiences and Targeting

How to Review and Improve Quality Scores

1. Monitor Quality Scores: Regularly check your Quality Scores for each keyword in your Google Ads account.
2. Improve Ad Relevance: Ensure your ad copy is closely aligned with your target keywords. Use dynamic keyword insertion to make ads more relevant.
3. Enhance Landing Page Experience: Optimize your landing pages for relevance, speed, and user experience. Ensure the landing page content matches the ad’s promise.
4. Optimize for Mobile: With increasing mobile traffic, ensure your ads and landing pages are mobile-friendly.
5. Increase Expected CTR: Write compelling ad copy with strong calls-to-action (CTAs) to improve CTR. Test different ad variations to find the most effective ones.

Importance of Relevance and User Experience

Relevance and user experience are crucial for maintaining high-quality scores, directly impacting your campaign’s success. High-quality, relevant ads lead to better user engagement, higher CTRs, and improved conversion rates. Ensuring a positive user experience on your landing page boosts Quality Scores and enhances customer satisfaction and loyalty.

Analyze Performance Metrics

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Here are the key performance metrics for you to track: 

1. Click-Through Rate (CTR): Measures the percentage of people who clicked on your ad after seeing it. A high CTR indicates your ad is relevant and compelling.
2. Cost Per Click (CPC): The amount you pay for each click on your ad. Lower CPCs can help maximize your budget.
3. Conversion Rate: The percentage of clicks that result in a desired action, such as a purchase or sign-up.
4. Cost Per Conversion: The amount you spend to acquire a conversion. Lowering this metric improves ROI.
5. Return on Ad Spend (ROAS): Measures the revenue generated for every ad dollar spent. A higher ROAS indicates a more profitable campaign.
6. Impressions: The number of times your ad is displayed. Strong impressions are essential for brand awareness campaigns.

Here’s how you use these metrics to assess campaign effectiveness:

1. Set Clear Goals: Define specific goals for each metric based on your campaign objectives.
2. Regular Monitoring: Continuously track and analyze these metrics to identify trends and areas for improvement.
3. Benchmarking: To gauge performance, compare your metrics against industry benchmarks and historical data.
4. Adjust Strategies: Use insights from your performance metrics to adjust your bidding strategies, ad copy, and targeting options.

Here are the tools you need for tracking and analyzing performance data:

1. Google Analytics: Provides detailed insights into user behavior and conversion tracking.
2. Google Ads Dashboard: Offers real-time data on ad performance and key metrics.
3. Third-Party Tools: Platforms like SEMrush, Moz, and Ahrefs provide advanced analytics and competitive analysis.
4. Data Visualization Tools: Tools like Tableau and Power BI help visualize performance data for better decision-making.

Optimize Budget Allocation

Budget management is essential for maximizing ROI and ensuring your ad spend is utilized efficiently. Proper budget allocation helps prioritize high-performing campaigns and avoid overspending on underperforming ones.

Here’s how you review and adjust budget allocation across campaigns

1. Analyze Performance Data: Identify high-performing campaigns and allocate more of the budget to them. Conversely, reduce or pause the budget for underperforming campaigns.
2. Seasonal Adjustments: Adjust budgets based on your industry's seasonal trends and peak periods.
3. Reallocate Based on Goals: Shift the budget towards campaigns that align with your current business goals, whether brand awareness, lead generation, or sales.
4. Test and Learn: Experiment with different budget allocations and monitor the impact on performance.

Here are some tips for maximizing ROI with your budget:

1. Focus on High-Intent Keywords: Allocate more budget to keywords with high purchase intent or conversion rates.
2. Leverage Automated Budget Management: Use Google Ads’ automated budget recommendations to optimize spend.
3. Monitor Daily Spend: Regularly review your daily budget utilization to ensure you’re not overspending.
4. Implement Dayparting: Adjust budgets based on the time of day or days of the week when your audience is most active.

Monitor and Adjust Regularly

Continuous monitoring and regular adjustments are vital for maintaining campaign performance. Digital marketing and advertising is dynamic, with frequent changes in user behavior, competition, and market trends.

Here’s how one can set up a regular Google Ads Audit schedule:

1. Weekly Reviews: Conduct weekly reviews of key performance metrics to identify immediate issues.
2. Monthly Audits: Perform comprehensive monthly Google Ads audits to assess overall campaign health and make strategic adjustments.
3. Quarterly Deep Dives: Conduct in-depth quarterly analyses to review long-term performance trends and make significant strategy changes.

Here’s how one can use data and insights to make informed adjustments:

1. Leverage Historical Data: Use historical performance data to guide future strategies and predict outcomes.
2. Stay Updated with Trends: Keep abreast of industry trends and updates in Google Ads features to stay competitive.
3. Incorporate Feedback: Use customer feedback and insights to refine ad copy, targeting, and bidding strategies.

How Factors can help

On Google, you only see surface-level metrics like costs, clicks, and impressions, which don’t give you the full story. Factors.ai goes beyond that by layering in critical insights on MQLs, SQLs, and your ICP. It connects the dots between your ad spend and real pipeline impact, giving you a complete view of how your marketing efforts drive business outcomes. With Factors, you can finally understand how your Google campaigns contribute to lead generation, sales, and long-term growth.

Google Ads Audit: Optimize Campaign Performance

A structured Google Ads audit enhances campaign efficiency and ROI through key optimization strategies.

1. Core Elements: Define campaign objectives, assess account structure, and analyze keywords.

2. Key Factors: Evaluate ad copy, bidding strategies, and landing page effectiveness.

3. Strategic Benefits: Improve CTR, maximize conversions, and refine budget allocation.

Regular audits ensure continuous performance improvements, helping businesses achieve their advertising goals efficiently.

In a nutshell

A thorough Google Ads audit is essential for optimizing your campaigns and achieving your advertising goals. Following this step-by-step process, you can systematically review and improve your bidding strategies, Quality Scores, performance metrics, budget allocation, and overall campaign effectiveness. Stay proactive and adaptive, continuously monitor your campaigns, and make data-driven adjustments to maximize your ROI and stay ahead of the competition. Implementing these best practices will ensure your Google Ads campaigns are well-optimized and successful.

Also Read: Everything you need to know about SaaS Google Ads

ZoomInfo has cemented itself as one of the most well-known names in the sales tools & intelligence space. Recognized by G2 and Forrester as a category leader, it’s often the first stop for revenue teams exploring their stack, especially when comparing it to Apollo.

With its massive B2B database, real-time buyer intent data, AI-powered account intelligence, and seamless CRM integrations, ZoomInfo positions itself as more than just another data provider. It’s marketed as a full-stack growth engine for modern GTM teams.

TL;DR

• ZoomInfo is a leading sales intelligence platform with a massive B2B database and AI-driven insights.
• Businesses often look for a ZoomInfo alternative due to high costs, complex onboarding, or limited fit for smaller teams.
• Popular alternatives include Factors.AI, Apollo.io, UpLead, Lusha, Seamless.AI, and Hunter.io.
• Each platform offers unique strengths like verified data accuracy, affordability, or simplified workflows.
• Choosing the right tool depends on priorities such as budget, integrations, and data reliability.
• ZoomInfo works well for display advertising capabilities, company and contact database. However, Factors.ai, on the other hand, is purpose-built for LinkedIn and Google Ads, helping marketers optimize campaigns, improve ROI, and connect ad performance directly to pipeline.

ZoomInfo’s Core Offerings

ZoomInfo positions itself as an all-in-one sales tools & intelligence platform, giving GTM teams the data and automation they need to identify, engage, and convert high-value accounts. Here’s what it brings to the table:

• Extensive B2B Database: Verified, accurate, and compliant company and contact information to expand your total addressable market (TAM) and connect with the right decision-makers.
• Buyer Intent Signals: Uses third-party intent data to yield insights into which accounts are actively researching solutions, so sales teams can prioritize outreach more effectively.
• AI-Powered Account Intelligence: Deeper visibility into target accounts with details like organizational changes, new stakeholders, and emerging pain points.
• Data Enrichment & Automation: Keep CRM records updated with fresh data, while automating workflows like lead routing, territory management, and follow-ups.
• Seamless Integrations: Out-of-the-box connections with leading platforms such as Salesforce, HubSpot, Outreach, and Marketo to align sales and marketing teams.

Trusted by 35,000+ businesses, ZoomInfo is often the first stop for teams comparing Apollo vs ZoomInfo or evaluating other ZoomInfo competitors. But despite its strong reputation, not every business finds it to be the perfect fit, which is why many start looking for a ZoomInfo alternative.

Why do people look for ZoomInfo Alternatives?

Let’s look at a few G2 reviews that highlight why some teams begin exploring ZoomInfo alternatives:

• Data inaccuracies: Some users warn that ZoomInfo’s buyer intent signals can produce false positives, flagging companies not actually in-market. They also note that both contact details and firmographic data (such as funding and growth indicators) may be outdated or inaccurate.
  

• Expensive: Organizations often find ZoomInfo expensive and its pricing structure opaque and users must contact sales to get a quote, making cost comparisons difficult.

While these reviews don’t negate ZoomInfo’s strengths but do show why many teams start searching for ZoomInfo competitors that align better with their size, budget, and support expectations.

ZoomInfo Pricing

ZoomInfo does not provide pricing publicly. Its plans are organized into Sales, Marketing, and Talent Solutions, and companies need to contact ZoomInfo for a personalized quote tailored to their requirements.

For a deeper breakdown of costs, add-ons, and user feedback on affordability, you can explore our detailed guide on ZoomInfo pricing.

What to look for in a ZoomInfo Alternative

When evaluating a ZoomInfo alternative, it’s important to step back and define what really matters for your sales intelligence stack. While ZoomInfo is known for its massive database and advanced features, not every team needs the same depth or the same price tag. Based on user feedback and industry comparisons, here are the key factors to consider:

• Data Accuracy & Coverage: ZoomInfo is praised for its breadth, but competitors often match or exceed its accuracy guarantees. Look for alternatives that keep data fresh, verified, and compliant across your target regions.
• Ease of Use & Onboarding: Some businesses find ZoomInfo’s setup and interface complex. If your team values simplicity, prioritize tools with faster onboarding and user-friendly dashboards.
• Pricing & Flexibility: One of the top reasons teams move away from ZoomInfo is cost. Check whether alternatives provide transparent pricing, flexible contracts, or credits that scale with your business size.
• Integrations & Workflow Fit: ZoomInfo integrates deeply with CRMs, but not every team uses advanced features. Evaluate whether alternatives offer the integrations you actually need without forcing you into unnecessary add-ons.
• Support & Transparency: User reviews often mention challenges with ZoomInfo’s support and billing. Consider how responsive and reliable an alternative’s support team is, and whether their sales process feels transparent.
  

The right ZoomInfo alternative should balance accuracy, affordability, and usability while fitting neatly into your team’s existing workflows.

Now that we’ve broken down almost everything about ZoomInfo, let’s take a closer look at the top platforms that often come up as ZoomInfo competitors and why they’re worth considering as an alternative.

Apollo.io

When people compare Apollo vs ZoomInfo, the difference often comes down to cost, usability, and stack consolidation. Apollo positions itself as an end-to-end AI-powered sales platform with a vast B2B database, built-in engagement tools, and automation features. Trusted by 500,000+ businesses, it’s seen as a leaner, cost-effective alternative to larger players like ZoomInfo.

Core Offerings

• B2B Database: Access to 210M+ contacts and 35M+ companies, powered by Apollo’s Living Data Network.
• Pipeline Builder: AI-driven workflows to identify leads, build pipeline faster, and automate prospecting tasks.
• Call Assistant: Meeting scheduling, AI call insights, transcription, and automated follow-ups.
• Data Enrichment: Enrich CRM records with 30+ data points, ensuring freshness and accuracy across systems.
• Go-To-Market Platform: Unified hub for deal management, sales engagement, and CRM integrations.
• Integrations & Extensions: Native integrations with Salesforce, HubSpot, Outreach, and a Chrome extension for prospecting anywhere.
  

What it lacks

• Some customers report that Apollo has automatically migrated accounts to new plan variants without prior notice, altering contracted terms and creating uncertainty around pricing transparency. Source: G2
• Users mention that Salesforce (SFDC) integration is difficult to set up and maintain, with support often outsourced and unable to resolve tickets effectively. Source: G2
• Others note that Apollo’s intent data doesn’t always deliver reliable results, especially in metro markets. Source: G2

Pricing

Apollo keeps its pricing fairly straightforward. It offers a free trial and transparent tiers designed to scale as your prospecting needs grow. Here’s a quick look at what each plan includes and how they compare.

UpLead

UpLead positions itself as a lean, user-friendly prospecting platform built around real-time verified B2B contact data. Trusted by 4,000+ customers, it offers 95% data accuracy guarantees and aims to deliver reliable, cost-effective lead generation without unnecessary feature bloat.

Core Offerings

• Real-time Verified Data: A 95% accuracy guarantee with instant email verification so sales teams avoid wasted outreach.
• Extensive Prospecting Filters: 50+ search filters to build laser-targeted lead lists tailored to your ICP.
• Mobile Numbers & Direct Dials: Access verified mobile and direct dial contacts to accelerate outreach.
• Intent Data: Identify and prioritize prospects actively researching solutions in your space.
• Technographics: Insights into 16K+ technology data points for sharper segmentation and targeting.
• Data Enrichment & Bulk Lookup: Sync thousands of records into your CRM with complete, updated data.
• Seamless Integrations: Connect directly with popular CRMs and outreach tools to streamline prospecting workflows.

What it lacks

While UpLead delivers strong accuracy guarantees, some users report issues with reliability and usability at scale:

• The database doesn’t always have full coverage for niche accounts or industries, leaving gaps in prospecting lists. source: G2
• Missing or inaccurate phone numbers have been flagged as a recurring frustration by sales teams. source: G2.
• Credits management can feel restrictive, with some users noting difficulty in accessing pre-purchased leads without keeping a paid plan active. Source: G2.

Pricing

UpLead keeps pricing simple and transparent, and you can start with a free trial to test the waters. From there, paid tiers scale with your prospecting needs. Here’s how the plans break down.

Lusha

Lusha markets itself as a sales intelligence platform designed to make prospecting faster with real-time verified contacts, buying signals, and GDPR/CCPA-certified compliance. With over 280M verified contacts and strong integrations, it appeals to sales, marketing, and recruiting teams that want a lighter, more affordable option than enterprise platforms.

Core offerings

• Verified B2B Database: Access 280M+ decision-maker contacts with validated phone numbers and emails.
• High Data Accuracy: 85% phone accuracy and 98% email deliverability to reduce wasted outreach.
• Buyer Intelligence: Live intent signals help prioritize prospects who are actively looking to buy.
• Compliance & Security: GDPR, CCPA, ISO 27001, and SOC 2 Type II certifications provide data privacy confidence.
• Integrations & API: Enrich your CRM, sync prospect lists, and build workflows with Salesforce, HubSpot, Outreach, Slack, Zapier, and more.
• Chrome Extension: Find and capture verified contacts directly from LinkedIn and company websites.

What it lacks

Despite its strengths, user reviews suggest some recurring challenges:

• Cancellation and billing can feel restrictive, with customers noting difficulty in stopping auto-renewals or removing payment details. Source: G2
• Data coverage and quality don’t always match expectations, with reports of missing or inaccurate records. Source: G2
• Customer support and product reliability have been flagged as inconsistent, with some users citing bugs and slow resolution times. Source: G2‍

Pricing

Lusha’s pricing is built around a credit-based model, meaning you only pay for what you actually use. Each plan gives you a set number of credits that can be used to unlock verified contact and company data. You can start with a free plan to test the platform, then move up to paid tiers as your prospecting scales. Here’s a quick breakdown of how each plan works.

‍Seamless.AI

Seamless.AI positions itself as the #1 AI-powered real-time B2B contact data platform. It helps sales, marketing, and recruiting teams find verified contact info for over 1.3B+ contacts and 121M+ companies in seconds. With its Chrome extension and integrations with major CRMs like Salesforce, HubSpot, and Outreach, Seamless.AI promises to make prospecting faster, easier, and more accurate.

Core offerings

• Real-Time Prospecting: Access 1.3B+ contact records and 121M+ company profiles with verified email addresses and phone numbers.
• AI-Powered Research: Automatically research, validate, and enrich contact details for higher accuracy.
• Buyer Intent Data: Identify prospects who are ready to buy and prioritize your outreach.
• Job Change Tracking: Get notified when key prospects change roles to re-engage or upsell.
• Data Enrichment & CRM Sync: Enrich your CRM records and eliminate data decay with one-click integrations.
• Chrome Extension: Find emails and phone numbers directly from LinkedIn or websites.‍

What it lacks

• Aggressive Auto-Renewal & Billing Complaints: Multiple users reported being charged thousands of dollars for renewals without receiving prior notification, with no refunds issued despite legal requirements. Source: G2
• Data Accuracy Issues: Users frequently encounter outdated or inaccurate contact data (bounced emails, disconnected numbers), reducing the usable match rate to as low as 25%. Source: G2
• Persistent Sales Outreach & Rigid Contracts: Some reviewers noted excessive follow-ups from the sales team and contracts that are hard to exit without months of prior notice. Source: G2

Pricing

Seamless.AI does not list exact pricing publicly; plans are customized based on team size, desired features, and add-ons, and businesses need to contact sales for a personalized quote.

‍Hunter.io

Hunter.io is a popular email outreach and lead-generation platform trusted by 6M+ users worldwide. It helps businesses find, verify, and connect with the right prospects by providing accurate, GDPR-compliant contact data, all in one simple dashboard.

Core offerings

• Domain Search: Find verified email addresses associated with any company name or website.
• Email Finder: Type a name and instantly get a validated email address with a high match rate.
• Email Verifier: Eliminate bounces and protect sender reputation with reliable verification.
• Campaigns: Build, personalize, and schedule cold email campaigns with automated follow-ups.
• Integrations & API: Connect with Google Sheets, CRMs, Zapier, or use their API for large-scale data needs.
• Browser Extensions: Find emails directly from websites you visit.

What it lacks

• Some users report reduced data availability after recent updates, making it harder to justify the cost. Source: G2
• Email verification is expensive compared to competitors, with limited credits for the price. Source: G2
• Certain websites block Hunter’s crawler, resulting in errors or missed data even when correct. Source: G2

Pricing

Hunter.io keeps things simple with transparent, credit-based pricing, and even offers a free plan so you can test it out before committing. Each plan gives you a set number of searches and verifications, scaling up as your outreach grows. Here’s how the pricing breaks down.

‍PS: The limitations we’ve shared are based on a limited number of user reviews and personal experiences. They don’t tell the full story of these tools. In fact, many users on G2 and other platforms have praised them for their reliability and value. We encourage you to explore those reviews too. Our goal here is to provide you with a balanced view, helping you make a more informed decision.

Looking for a better alternative to ZoomInfo? Here’s why many teams choose Factors.ai instead

While ZoomInfo and its alternatives excel at data accuracy and prospecting, today’s GTM teams need more than just contact databases. They need to know who’s ready to buy, when they’re ready, and what’s actually driving pipeline. That’s where Factors.ai vs ZoomInfo becomes an important comparison, helping revenue teams see how Factors.ai goes beyond static intent data to deliver actionable GTM intelligence.

‍Factors.ai in action:

• GTM Intelligence: AI agents that surface deep account research, revive closed-lost opportunities, and notify your reps the moment buyers show intent.
• Milestones & Account 360: Complete funnel visibility with unified reporting on every marketing and sales touchpoint.
• AI Alerts & Ad Syncs: Real-time triggers and seamless Google/LinkedIn ad syncs to engage the right audience at the right time.
• Account 360: A unified, sortable view of every sales and marketing touchpoint for an account — from ads and content engagement to sales outreach. Aligns GTM teams, improves targeting, and ensures no high-intent account slips through the cracks.
• LinkedIn AdPilot: 2X your LinkedIn Ads ROI with Factors' LinkedIn AdPilot. Sync high-intent audiences, controlling ad impressions, automating campaigns, and measuring true ROI with view-through attribution.
• Google AdPilot: Run better ads on Google with Google AdPilot. Google CAPI sends richer, more accurate conversion signals to Google Ads by combining click-level data, firmographics, and engagement scoring. Helps Google optimize for high-value accounts instead of low-quality leads. Google's Audience Sync enables advanced audience targeting for Google Ads. Retarget only ICP-fit accounts, suppress wasted clicks from job seekers or competitors, expand into expensive keywords with control, run buyer-stage–specific campaigns, and keep audiences fresh with daily automated updates.‍
• Account & Contact Scoring: Prioritize outreach with scores based on ICP fit, funnel stage, and intent intensity, so sales focuses on accounts most likely to convert.‍
• Customer Journey Timelines: See exactly what actions a buyer has taken across your website, ads, product, and CRM — all in chronological order.‍
• AI-Driven Contact Insights: Agents that surface the right contacts within each account, generate personalized outreach insights, and monitor deal progress.‍
• Dynamic Ad Activation: Sync audiences to LinkedIn and Google Ads in real time for budget-efficient targeting, in-funnel retargeting, and precise ABM campaigns.‍
• Slack/MS Teams Alerts: Instant notifications for high-intent actions such as demo page visits, security document views, or pricing page revisits.‍
• Multi-threading & Buying Group Identification: Identify and engage multiple decision-makers in a target account to reduce deal risk and avoid single-threaded opportunities.
  

Want a closer look at how Factors.ai helps GTM teams drive predictable growth? Book a demo with us today to learn more.

Choose the right ZoomInfo alternative (leave the guesswork out of the door)

ZoomInfo remains one of the most powerful names in the sales intelligence space but it’s not a one-size-fits-all solution. Whether it’s cost, contract flexibility, or the need for more user-friendly workflows, there are plenty of reasons why revenue teams explore alternatives.

The good news? The market is full of capable competitors like Apollo.io, UpLead, Lusha, Seamless.AI, and Hunter.io each with its own strengths. The right choice depends on your priorities: budget, data accuracy, feature depth, or ease of integration.

And if you’re looking to go beyond just contact lists and truly understand buyer intent, campaign performance, and revenue impact, a platform like Factors.ai can help you tie everything together.

Your next step? Review your team’s GTM goals, compare the options we’ve listed, and pick the platform that fits your business needs not just today, but for the long run.

FAQs on ZoomInfo Alternatives and Competitors

Q. Is ZoomInfo the only sales intelligence platform for enterprise teams?
A. No, while ZoomInfo is widely recognized, there are multiple competitors that serve enterprises effectively. Tools like Cognism and Apollo.io now offer enterprise-level data, compliance, and integrations at competitive prices.

Q. Do ZoomInfo alternatives provide compliance with GDPR or CCPA?
A. Yes, many ZoomInfo alternatives emphasize compliance with international data regulations. This makes them attractive for global businesses that need legally sound, privacy-first prospecting solutions.

Q. Can smaller startups benefit more from ZoomInfo alternatives?
A. Absolutely. Many ZoomInfo alternatives offer flexible pricing, smaller data packages, and easier onboarding. 

Q. How do ZoomInfo alternatives handle integrations with CRMs and sales tools?
A. Most leading competitors provide direct integrations with Salesforce, HubSpot, and outreach tools. Some, like Apollo.io, even include built-in engagement features, reducing the need for additional software in the stack.

Q. Are ZoomInfo alternatives reliable for global prospecting?
A. Yes, but coverage varies. Some platforms focus on broad international databases, while others excel in specific regions. It’s best to match the provider’s strengths with your target markets.

Q. ZoomInfo-WebSights: has anyone had success using it?
A. Users say it’s helpful for seeing which companies visited, but frustrating when you need person-level IDs; workflows and page filters help, but it’s still company-level.

Q. What’s the difference between ZoomInfo WebSights and other website visitor tools?
A. WebSights maps visits to company profiles via IP and can push data to GA/ads; other tools claim person-level resolution, evaluate legality and match rates. 

Q. Any luck with ZoomInfo’s intent data?
A. Mixed: some report real-time topics and better accuracy than other tools; others cite noise, test against your ICP.

Q. Is ZoomInfo worth $14k–$30k+ a year?
A. Opinions vary; many call it pricey and recommend proving ROI first or considering alternatives if you don’t need massive contact coverage.

Q. Is ZoomInfo still the best for mobile numbers and data quality?
A. Many sellers say ZoomInfo leads on US mobile coverage; accuracy still varies by niche and region.

Q. How much does ZoomInfo actually cost?
A. Community threads consistently cite opaque pricing; ballparks often start around $15k+/year depending on seats/credits.

Q. Any real user takes on Factors.ai?
A. Entrepreneurs and marketers mention using Factors.ai to unmask site traffic and find warm leads, results vary by traffic quality. 

Q. Best alternative if I want analytics/attribution vs a big database?
A. Threads comparing analytics platforms (e.g., Dreamdata vs Factors) suggest choosing based on journey analytics & attribution needs over raw contacts.

Q. Are big lead databases still working in 2025?
A. Some marketers argue reply rates are declining with giant databases and suggest pairing first-party signals + identity instead. 

If you run B2B demand gen, you already know that LinkedIn is where your buyers research, react, and rally a buying group. And for years, you could measure the paid side of that story, while organic engagement lived in the dark. That changes with our integration of LinkedIn’s Company Intelligence API.

As an official LinkedIn B2B Attribution & Analytics Marketing Partner, Factors now bridges the gap between paid and organic engagement, giving marketers a complete, unified view of buyer behavior on LinkedIn.

This capability surfaces company-level engagement across paid and organic touchpoints, so you can connect every LinkedIn interaction to pipeline and revenue accurately, transparently, and in a way that sales can immediately act on.

TL;DR

• LinkedIn’s Company Intelligence API surfaces company-level engagement from paid + organic, so you can finally see LinkedIn’s full-funnel impact.
• You get attribution that reflects how buying groups actually buy, not just last-click or one user’s activity.
• Plug it into Factors.ai to stitch signals into buyer timelines, map them to pipeline/CRM, and activate (alerts, routing, synced audiences) without CSVs.
• Here’s what you can do: Connect the integration → get insights from paid + organic efforts → sync audiences to LinkedIn Campaign Manager → turn on seller alerts → report at the company level.
• Measure success by looking at the influenced pipeline, conversion lift vs. non-engaged companies, time from first LinkedIn touch → first meeting/opportunity, and CPA as budget shifts to proven touchpoints.

What is LinkedIn’s Company Intelligence API?

A way to capture rich, company-level engagement across paid and organic LinkedIn touchpoints such as: Paid Engagements, Organic Engagements, Organic Impressions, Paid Impressions, Paid Clicks and Paid Leads. 

With LinkedIn’s Company Intelligence now integrated into Factors reports you can see how companies actually interact with your brand, attribute influence more accurately, and act on buying signals while interest is high. 

See how it works in this video.
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“LinkedIn Ads is core to our marketing strategy, and the integration between Factors and LinkedIn gives us clear visibility into how both organic and paid touchpoints impact pipeline. It gives us confidence in deciding who to target and which campaigns should get additional investment."
- Bhargav Chandrababu, Director of Digital Marketing, Sprinklr
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💡What’s new

• Organic signals: Company-level organic impressions and organic engagement, alongside paid impressions, clicks, and leads.
  
• Here’s why you should care: Now, you can capture view-through influence (who saw content before acting elsewhere) and early buying-group interest that last-click reports miss.

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LinkedIn Company Intelligence API + Factors.AI: Get the best of both worlds

1. Full-funnel visibility across paid and organic

The gap today: Paid is measurable; organic often disappears into the dark funnel.
What you get now: A continuous view of how compaines interact with your ads and posts throughout the journey.

Why it matters:

• Narrative clarity: See how a post sparks attention, an ad reinforces the message, and a website visit pushes the deal forward, mapped on your customer journey timeline with other intent signals. 

See the full journey with Factors:
Company-level signals across paid & organic LinkedIn, stitched into your account timelines in Factors.

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2. Attribution that matches how businesses really buy

The gap today: LinkedIn ads work like billboards on your buyers’ commute. Thousands see them, some engage, and a few eventually fill a form. But last-click reports only credit the form fill, ignoring the view-through influence that actually drove the action.

What you get now: company-level engagement from both paid and organic LinkedIn, tied to pipeline.

Why it matters:

• Credit the real influence: Organic interactions that happen before a form fill now show up (and get counted.)
• Invest smarter: Know which LinkedIn touches drive meetings, opps, and revenue.

Prove attribution with Factors:
Connect company-level ad + organic activity to meetings, MQLs, SQLs, Opportunities, and Revenue. 

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3. Audience automation that compounds performance

The gap today: Most campaigns run on broad targeting or weak signals like web visits and form fills. Organic engagement never makes it into your targeting, and when it does, it’s through outdated CSV uploads.

What you get now: Build audiences from both organic + paid LinkedIn engagement and sync them straight into Campaign Manager. Audiences stay fresh automatically, with sales alerts and workflows triggered in real time while interest is high.

Why it matters:

• Intent-based precision: Target companies showing real buying signals across ads and organic, not just broad demographics.
• Persistent relevance: Audiences update as engagement changes, so targeting stays aligned with buyer activity.
• Less manual work: No more CSV uploads or stale lists. Everything updates in Factors’ dashboard automatically.
• Faster pipeline: Reps focus on companies already warming up on LinkedIn, moving deals quicker.

Run intent-based campaigns with Factors:
Prioritize high-intent companies, trigger sales alerts, and auto-sync audiences, no manual work required.

The proof is in the pudding: Here’s what teams have seen in tests

These gains result from combining organic and paid signals, acting on them through prioritization, audience synchronization, and coordinated outreach. Early results across show:

• Up to 3.6x more companies reached
• Up to 4x more companies engaged
• 75% more MQLs influenced
• 96% more SQLs influenced
• 43% lower CPA

All in all, the takeaway is:
You’ll identify far more of the companies seeing your content (reach) and interacting with it (engagement), not just the small slice that click and convert immediately.

In a nutshell…

LinkedIn surfaces the signals; Factors turns them into pipeline, clearer attribution, smarter spend, faster sales.

FAQs

Q1: What exactly does the Company Intelligence API do?
It tracks company-level engagement across paid and organic LinkedIn touchpoints, so you can see how companiess interact with your brand, attribute influence more accurately, and act when intent spikes.

Q. How is this different from measuring ads alone?
A. Ads tell half the story. This brings organic engagement into view so you capture early research behavior, attribute influence beyond last-click, and act sooner.

Q. What day-one use cases should I set up?
A. KPI reporting at the company level, journey timelines, synced audiences in LinkedIn Campaign Manager, and sales alerts for spikes in combined engagement.

Q. Will this replace my current attribution model?
A. No, it enhances your model with better inputs: company-level LinkedIn engagement (paid + organic) that plugs into your existing reporting.

Q. What outcomes should I expect to track?
A. More engaged companies, more influenced MQL/SQL, and improved CPA as you shift spend toward touchpoints that move companies forward.

Q. How do you match companies between LinkedIn Ads and HubSpot/Salesforce?
A. We match companies by comparing their website domains in LinkedIn and your CRM.

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If you’re reading this, chances are you’ve asked yourself: “Who’s actually visiting my website, and how do I do something about it?” That’s the problem tools like Lead Forensics were built to solve. They show you the businesses landing on your site and what they looked at. Helpful, yes, but in today’s revenue game, visitor visibility alone doesn’t win deals.

This guide explores Factors as a Lead Forensics alternative for B2B teams evaluating visitor identification and demand generation platforms. It highlights what each product does well, where their limitations lie, and which option best aligns with your current stage of growth.

Lead Forensics delivers on its promise of clear visitor visibility, making it a strong fit for teams testing outbound plays. But for companies that need to not only identify traffic but also enrich, score, activate, and attribute it back to pipeline, Factors positions itself as an end-to-end B2B demand generation platform.

In the sections ahead, we’ll compare both platforms across features, pricing, compliance, onboarding, analytics, and ad activation, giving you the clarity to pick the right fit for your GTM motion.

Factors vs Lead Forensics: Features and Functionality

Most tools in this category stop at showing you a company name and a list of page visits. That’s the baseline. What actually moves the needle is what you can do with that information, and how far the platform can take you beyond basic visibility.

Factors

Factors is an end-to-end B2B demand generation platform. Beyond visitor identification, it consolidates multiple intent signals and integrates them into GTM workflows. 

Now, moving to visitor identification, Factors not only tells you who’s visiting your site; it stitches that data together with signals from your CRM, ad platforms, product usage, review sites, and more, then turns it into action. Whether that means scoring accounts, triggering timely outreach, syncing LinkedIn audiences, or enriching contacts, every step is unified and real-time.

Key Features:

• ‍Account Identification & Intent‍
  
  • Visitor Identification: Identify up to 75% of anonymous visitors using sequential enrichment from providers like 6sense, Clearbit, and Demandbase.
  • Custom Intent Models: Combine website activity, CRM stages, product usage, ad clicks, and even G2 intent signals to create precise buying intent models.
  • Account & Contact Scoring: Prioritize outreach based on scores that reflect ICP fit, funnel stage, and intent intensity.
  • Multi-threading & Buying Group Identification: Map and engage multiple decision-makers to avoid single-threaded risks.‍
• Analytics & Attribution‍
  
  • Milestones: Funnel stage analytics to pinpoint the content, actions, and campaigns driving progression from MQL to SQL and beyond.
  • Customer Journey Timelines: See every action a buyer has taken across web, ads, product, and CRM in order.
  • Account 360: A unified, sortable view of every sales and marketing touchpoint, ads, content engagement, and sales outreach.‍
• AI-Powered GTM Execution‍
  
  • AI Agents: Surface the most relevant contacts, score them, and generate sales-ready outreach insights automatically.
    
  • AI Alerts: Real-time, high-context alerts for form-fill drop-offs, post-demo browsing, and other high-intent actions.
  • GTM Engineering: AI Agents and GTM services that turn intent into revenue, from real-time alerts to closed-lost reactivation and post-meeting engagement tracking.‍
• Ad Activation & Retargeting‍
  
  • Dynamic Ad Activation: Sync audiences to LinkedIn and Google Ads in real time for budget-efficient targeting and precise ABM campaigns.
  • Google Audience Sync: Retarget ICP-fit accounts, suppress irrelevant clicks, and run buyer-stage–specific campaigns with automated updates.
  • Google CAPI: Send richer conversion signals to Google Ads using combined click-level data, firmographics, and engagement scoring.‍
• Collaboration & Alerts‍
  
  • Slack/MS Teams Alerts: Receive instant notifications for actions like demo page visits or pricing page revisits.
  • Automated Workflows: Push buying signals directly to Slack, your CRM, ad audiences, and outreach tools for instant follow-up.

Factors shifts your GTM team from reactive to orchestrated, moving seamlessly from 'unknown visit' to 'qualified meeting' without manual list building or human bottlenecks.

Lead Forensics

Now, Lead Forensics. It focuses on a clear, singular motion: take anonymous visits and turn them into named companies your team can contact. It uses reverse IP lookup as its core identification method, then layers in contact data from its internal database to give sales teams a starting point. For organizations that want a straightforward “see who’s on the site and reach out” workflow, it delivers exactly that.

Here’s what that looks like:

• Identify website visitors via reverse IP lookup and match them against Lead Forensics’ proprietary contact database
• Access company profiles with basic firmographic details like industry, size, and location
• View page-by-page visit history to understand what content a visitor engaged with
• Export identified companies and contacts into CRM or email tools for manual follow-up
• Trigger simple outreach workflows based on visit activity (e.g., assign to a rep, send a templated email)

For teams where speed and simplicity matter more than multi-source enrichment, cross-channel orchestration, or advanced intent modeling, Lead Forensics can be an effective fit. But for revenue teams aiming to build a fully integrated, signal-to-action pipeline, its capabilities may feel more like a starting point than a complete engine.

Factors vs Lead Forensics: Pricing

Pricing models in B2B intent data and account intelligence platforms often determine not just affordability but also scalability for teams at different stages of growth. Both Factors and Lead Forensics structure their pricing to address the needs of smaller businesses and enterprises, but they do so in very different ways.

Factors Pricing

Factors follows a usage- and seat-based model, offering four clear tiers with detailed inclusions:

• Free
  
  • 200 companies identified/month
  • Up to 3 seats
  • Core features: company identification, customer journey timelines, starter dashboards, up to 5 segments, 10 custom reports, 1 month data retention
  • Integrations with Slack, MS Teams, and website tracking
    
• Basic
  
  • 3,000 companies identified/month
  • Up to 5 seats
  • Includes Free plan features plus: LinkedIn intent signals, CSV imports, advanced GTM dashboards, up to 10 segments, 30 custom reports, GTM workflows, email/helpdesk support
  • Integrations: Ad platforms (Google, LinkedIn, Facebook, Bing), Google Search Console, HubSpot (contacts + deals), Salesforce (accounts + opportunities)
    
• Growth (most popular)
  
  • 8,000 companies identified/month
  • Up to 10 seats
  • Adds ABM analytics, account scoring, LinkedIn attribution, G2 intent signals, workflow automations, 100 custom reports, dedicated CSM
  • Integrations expand to HubSpot (full), Salesforce (full), Marketo, G2, Drift
    
• Enterprise
  
  • Unlimited companies identified/month
  • Up to 25 seats
  • Adds up to 50 segments, predictive account scoring, Google AdPilot (coming soon), LinkedIn AdPilot, journey milestones, white-glove onboarding, up to 300 custom reports
  • Integrations expand further to Segment, Rudderstack, and custom integrations

Every Factors plan is transparent about usage limits, integrations, and reporting capacity, which helps businesses estimate ROI against team size and pipeline goals.

Lead Forensics Pricing

Lead Forensics keeps its pricing simple with two plans:

• Plan 1: Essential (for SMBs)
  Includes core capabilities like:
  
  • Seeing which businesses visit your website
  • Obtaining business contact details for identified prospects
  • Keyword-level traffic insights
  • Access to Lead Manager portal
    
• Plan 2: Automate (for enterprises)
  Builds on Essential by adding:
  
  • Advanced CRM integrations
  • Fully customizable workflows
  • ‘The Orchestrator’ technology to automate sequences
  • ‘Fuzzy Matching’ algorithms for cleaner data

Lead Forensics does not publicly list its pricing in dollar terms, requiring prospects to ‘speak to an expert’ for a quote. The plans are structured less around usage (companies identified, seats, or reports) and more around functionality tiers.

Points to Note

• Lead Forensics positions itself as simplicity-first: two plans, a rich database, and enterprise-capable functionality, but doesn’t reveal pricing, which can challenge budgeting.
• Factors leans into transparency and clarity. The tiered structure helps teams match cost to growth precisely, starting from zero. It also layers in advanced features earlier, especially ABM and attribution, making it easier to scale thoughtfully.

Factors vs Lead Forensics: Compliance and Security

Factors 

• ISO 27001
• SOC 2 Type 2
• GDPR and CCPA compliance
• Privacy-first enrichment practices
• Signed DPAs and security documentation on request

Lead Forensics

Lead Forensics is ISO 27001 and GDPR compliant, but doesn’t currently offer SOC 2 Type 2 or transparent details on data enrichment methods. That might not matter to some teams, but for regulated industries or larger deal cycles, it can be a red flag

Factors vs Lead Forensics: Onboarding and Support

Adopting an account intelligence or ABM platform is not just a product decision, it’s a process commitment. The depth and quality of onboarding, along with the level of customer support, often determine how quickly teams realize value from their investment.

Factors 

Factors delivers white-glove onboarding and consultative support that extends beyond tool training into building a scalable GTM motion. Depending on the plan, customers receive:

• A dedicated Slack channel for real-time collaboration with the Factors team
• Regular strategy reviews with a Customer Success Manager (bi-weekly for Growth plans, weekly for Enterprise)
• Custom GTM playbooks tailored to ICP fit, funnel stages, and sales processes
• Hands-on workflow design covering ad activation, enrichment flows, sales alerts, and journey orchestration
• Optional GTM Engineering Services, where Factors acts as an extension of your RevOps function, implementing workflows, integrations, and system documentation across your GTM stack
• Pre-built workflows for real-time Slack/MS Teams alerts, closed-lost re-engagement, decision-maker surfacing, SDR research summaries, and multi-threaded account signals

This structured approach ensures teams don’t just learn how to use the platform but also embed ABM and RevOps best practices directly into their operations.

Lead Forensics

Lead Forensics provides a more traditional onboarding model that helps teams get the platform up and running quickly. Their offering includes:

• A dedicated Customer Success Manager to guide customers through setup and adoption
• Assistance with JavaScript tracking setup and CRM/marketing integrations, including HubSpot, Salesforce, and Zapier
• Multiple support channels, including live chat within the portal, phone, email, and access to a knowledge base with documentation for self-service

While this model covers the essentials of implementation and integration, the onboarding is primarily focused on platform access and functionality rather than GTM strategy design or advanced workflow orchestration.

Factors vs Lead Forensics: Analytics and Attribution

Factors

Factors is designed as more than a visitor tracking platform, it’s an all-in-one demand generation platform. 

Factors also provides account-level, multi-touch attribution, full-funnel analytics that connect engagement to outcomes.

Key capabilities include:

• Unified account timelines: Stitch together every touchpoint, from anonymous website visit to closed-won deal, into a single journey.
• Multi-channel performance breakdowns: Attribute pipeline influence across Google Ads, LinkedIn, G2, organic traffic, and other sources.
• Funnel progression analysis: Track movement from MQLs through SQLs to opportunities and revenue, with visibility into conversion rates at each stage.
• Segmentation: Analyze performance by geography, ICP, vertical, or persona to uncover what resonates with different segments.
• Path-to-conversion mapping: See the sequences that lead to deals (e.g., ad engagement → demo request → nurture email → opportunity).
• Drop-off analysis: Identify where high-fit accounts are stalling or disengaging, and trigger re-engagement workflows.

For revenue-driven teams, this results in multi-touch attribution, funnel visibility, and diagnostic insights that tie marketing and sales actions back to pipeline.

Lead Forensics

Lead Forensics focuses on website visitor identification and engagement visibility. Its analytics provide clarity into who is visiting and what content is being consumed. Available capabilities include:

• Identifying anonymous visitors through reverse IP lookup
• Tracking which pages were viewed and for how long
• Monitoring visitor activity trends through built-in dashboards
• Exporting visitor data to CRMs or BI tools for further reporting

This makes it effective for understanding content engagement and top-of-funnel lead generation. However, Lead Forensics does not extend into funnel analytics or revenue attribution. It does not natively connect visits to pipeline creation, track multi-touch journeys, or diagnose conversion bottlenecks.

All in all, Lead Forensics provides visibility into visitor activity and content engagement, which suits teams focused on lead identification. However, Factors extends this visibility into attribution and revenue impact, giving teams the ability to measure and optimize across the full funnel.

Factors vs Lead Forensics: Ad Activation and Retargeting

Visitor intent data only creates value if it can be activated. This is where the two platforms take very different approaches.

Factors

Factors integrates intent and engagement signals directly into ad platforms, turning insights into targeted campaigns. With Factors, you can:

• Sync high-fit audiences to LinkedIn in real time, dynamically updating based on intent signals
• Retarget Google visitors who engaged with key search terms
• Control ad impression frequency by account to reduce waste and increase relevance
• Feed conversion and engagement data back into ad platforms to continuously refine targeting and improve ROAS

This approach transforms account intelligence into a working GTM engine, ensuring that ad spend is tightly aligned to buyer activity and funnel stage.

Lead Forensics

By contrast, does not offer native ad platform integrations. Teams can export visitor data via CSV and upload it manually to LinkedIn or Google Ads, or use third-party connectors like Zapier to set up basic automations. However, these methods do not provide real-time sync, buyer-stage segmentation, or campaign feedback loops.

Factors vs Lead Forensics: Which B2B website visitor identification platform should you choose?

Both platforms can identify anonymous visitors, the real difference is what happens next.

Factors

Factors extends visitor identification into a complete go-to-market execution. It enables teams to:

• Identify up to 75% of visitors using waterfall enrichment combined with third-party intent signals
• Score, enrich, and prioritize accounts in real time based on ICP fit and engagement
• Automatically activate high-fit audiences on LinkedIn and Google Ads, no manual list uploads
• Access full-funnel attribution dashboards, from MQLs to closed-won revenue
• Get real-time Slack/MS Teams alerts for SDRs, ensuring timely follow-up
• Leverage AI-powered GTM agents, custom playbooks, and optional workflow engineering services to execute at scale

Lead Forensics

Lead Forensics is well-suited for teams focused on early-stage outreach and visibility. It provides:

• Reverse IP-based visitor identification with matched company and contact data
• Firmographic insights and page-level visit tracking
• Integrations with CRMs and marketing tools for exporting visitor data
• Easy-to-use dashboards, ideal for teams piloting outbound workflows
• Support through a dedicated Customer Success Manager, live chat, email, phone, and documentation
  

Lead Forensics is a good choice for website visitor tracking and early prospecting. But if your team wants to connect visitor identification to ABM campaigns, full-funnel analytics, ad activation, and revenue attribution, Factors delivers a complete solution.

It’s not just a tool, it’s an end-to-end B2B demand generation platform that unifies data, workflows, and outcomes.

See why leading B2B teams think Factors is the best Lead Forensics alternative. Schedule your demo today.

This guide explores Factors as a Happierleads alternative for B2B teams evaluating visitor identification and signal-driven GTM platforms. It highlights what each product does well, where their limitations lie, and which option best matches your stage of growth.

You’ll find side-by-side detail on four areas buyers like you care about most:

• Functionality & Features: what you can actually do day to day
• Pricing: plan structure and what’s included at each tier
• Compliance & Security: certifications and data handling
• Onboarding & Support: how quickly you can get value and the help you’ll receive

The comparisons are based on product pages, plan screenshots, and other publicly available materials shared in this document. Capabilities and pricing can change; use this as a starting point for a vendor conversation and a proof-of-value plan.

If you need a quick takeaway: Happierleads is geared toward identifying visitors and launching outreach fast, while Factors aims to turn buying signals into coordinated campaigns and measurable pipeline.

Factors vs Happierleads: Functionality and Features

Visitor identification platforms have become a staple in modern B2B marketing stacks. They promise the ability to see ‘who’s on your site,’ but the real question for growth-minded teams is: what happens next?

Some solutions stop at visibility, leaving it to your sales and marketing teams to figure out the rest. Others combine identification with intelligence, automation, and activation, helping you not only recognize potential buyers but also engage them at the right moment, through the right channels.

Factors

Factors falls firmly into the second category. It’s a B2B demand generation and GTM orchestration platform designed to turn intent signals into revenue, all within a single system. Using a combination of AI Agents and integrated workflows, Factors enables teams to:

1. Account & Contact Scoring
   Prioritize the highest-potential accounts with scores based on ICP fit, funnel stage, and engagement intensity, ensuring sales efforts focus on the right targets.
2. Customer Journey Timelines
   View every interaction, across website, ads, product usage, and CRM, in chronological order to understand true buyer behavior.
3. AI-Driven Contact Insights
   Leverage AI agents to surface relevant contacts within each account, provide tailored outreach insights, and track deal momentum.
4. Dynamic Ad Activation
   Sync target account audiences to LinkedIn and Google Ads in real time for efficient targeting, in-funnel retargeting, and precise ABM execution.
5. GTM Engineering
   Pair automation with strategic services to operationalize your intent data, from real-time SDR alerts and buying group mapping to closed-lost reactivation and post-meeting engagement tracking.
6. Milestones & Funnel Analytics
   Identify which actions and content drive progression between funnel stages, uncover drop-off points, and validate GTM experiments with data.
7. Account 360 View
   Unify every touchpoint, from marketing engagement to sales activity,  in one sortable account view, enabling GTM alignment and precision targeting.
8. AI Alerts
   Receive contextual, real-time alerts for moments that matter, such as form-fill drop-offs, security document views, or demo revisit activity.
9. Advanced Google Ads Capabilities
   From Google CAPI integration for richer conversion signals to audience syncing that ensures only ICP-fit accounts see your ads, Factors makes your ad spend work harder.
10. Real-time Slack/MS Teams Notifications
    Instantly notify sales teams when accounts perform high-intent actions.
11. Multi-threading & Buying Group Identification
    Identify and engage multiple decision-makers to avoid deal risk and shorten sales cycles.

This level of orchestration makes Factors particularly suited for teams ready to scale ABM and outbound motions without drowning in manual work.

Happierleads

Happierleads, on the other hand, offers a more streamlined, visitor-focused workflow. It’s built to help teams quickly identify who’s visiting their website and initiate outreach. The platform’s process is straightforward:

1. Install the tracking pixel
   Add a pixel to your site in a few clicks.
2. See your visitors
   Identify the companies visiting and learn more about them.
3. Set up your campaign
   Use Happierleads’ native tools to create and automate email outreach.
4. Meet with your leads
   Book demos or connect directly with identified prospects.

This approach gives users an immediate way to connect website visits to outreach activities. For companies looking for a simple, direct method to capture and contact leads, this can be effective. However, it does not extend into more advanced areas such as multi-channel ad audience activation, complete customer journey mapping, or deep GTM automation.

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Factors vs Happierleads: Pricing

When evaluating pricing, it’s important to look beyond the monthly or annual subscription cost and consider the value generated per dollar spent. A tool that consolidates multiple workflows, reduces manual effort, and drives measurable pipeline impact can often deliver a stronger return than a lower-cost option with limited scope.

Factors Pricing Plans

1. Free Plan – For early-stage teams

• 200 companies identified/month
• Up to 3 seats
• Company identification
• Customer journey timelines
• Starter GTM dashboards
• Up to 5 segments
• Up to 20 custom reports
• 1 real-time Slack/MS Teams alert
• 1-month data retention
• Integrations: Website, Slack, MS Teams

2. Basic Plan – For SMB teams

• 3,000 companies identified/month
• Up to 5 seats
• Everything in Free, plus:
  
  • Up to 10 segments
  • LinkedIn intent signals
  • CSV imports & exports
  • Advanced dashboards & website analytics
  • Custom metrics & KPIs
  • Global exclusion rules
  • GTM workflows
  • Email & helpdesk support
  • Up to 50 custom reports
  • Up to 2 active Slack/MS Teams alerts
• Integrations: Google, LinkedIn, Facebook, Bing, HubSpot, Salesforce (Accounts/Opportunities), Zapier/Make

3. Growth Plan (Most Popular) – For mid-market teams

• 8,000 companies identified/month
• Up to 10 seats
• Everything in Basic, plus:
  
  • ABM analytics
  • Account scoring
  • Up to 20 segments
  • LinkedIn AdPilot
  • G2 intent signals + attribution
  • Segment insights & interest groups
  • Workflow automation & data sync
  • Dedicated CSM
  • Up to 100 custom reports
  • Up to 10 Slack/MS Teams alerts
• Integrations: HubSpot (full), Salesforce (full), Marketo, G2, Drift

4. Enterprise Plan – For large enterprises

• Custom companies identified/month
• Up to 25 seats
• Everything in Growth, plus:
  
  • Up to 50 segments
  • Predictive account scoring
  • Google AdPilot (coming soon)
  • Journey milestones
  • 3rd-party intent upload
  • White-glove onboarding support
  • Up to 300 custom reports
  • Up to 15 Slack/MS Teams alerts
• Integrations: Segment, Rudderstack, custom integrations

Visit Factors' pricing page to know more about different plans and their specifications.

Happierleads Pricing Plans

1. Free Plan – Entry-level

• $0/month (no credit card required)
• 150 credits/month
• 1 website
• Unlimited users
• Personal identification (US)
• Company identification (EU)

2. Business Plan – For SMBs

• $99/month (discounted from $199)
• Everything in Free, plus:
  
  • 300 credits
  • Visitor qualification
  • CRM integrations
  • Email campaign engagement
  • AI summary
  • Email verifications
  • Integrations & exports

3. Agencies Plan – For marketing agencies

• $949/month (discounted from $999)
• Everything in Business, plus:
  
  • 10,000 credits
  • Unlimited websites
  • Full white label
  • Full API access
  • Resell without restrictions
  • Custom branding
  • Personalized onboarding

4. Custom Plan – For advanced needs

• Pricing on request
• Everything in Agencies, plus:
  
  • Unlimited websites
  • Training options
  • Build custom integrations
  • Priority support

Factors vs Happierleads: Compliance and Security

For B2B SaaS companies, especially those serving mid-market and enterprise clients, data privacy and platform security are not optional. They influence procurement timelines, customer trust, and the overall viability of a solution in regulated industries.

Factors

• GDPR Compliant
• ISO 27001 Certified
• SOC 2 Type I and Type II Certified

The platform also offers:

• Signed Data Processing Agreements (DPAs)
• Transparent terms and security documentation
• Privacy-first enrichment workflows that avoid invasive user fingerprinting or sketchy data sources

This becomes especially critical when activating campaigns across LinkedIn or syncing enriched contacts into CRMs. You need a partner that respects your customers’ data and meets the standards of your customers.

Happierleads

Happierleads offers basic compliance: they are GDPR and CCPA aligned. But there’s no public mention of SOC 2 or ISO certification, nor clarity on data sources, fingerprinting methods, or platform architecture. For many teams, this introduces unnecessary risk.

Factors vs Happierleads: Onboarding and Support

A platform’s value isn’t just in its feature set, it also depends on how quickly and effectively your team can put it to use. Both Factors and Happierleads include onboarding support, but they differ in scope, depth, and the type of assistance provided after initial setup.

Factors

Factors focuses on building internal capability and aligning processes across marketing, sales, and operations. Support depth scales with pricing tiers:

• Free & Basic plans:
  
  • Email & helpdesk support
  • Starter dashboards and analytics setup
  • Slack/MS Teams alerts (1 in Free, up to 2 in Basic)
• Growth plan:
  
  • Everything in Basic, plus:
  • Dedicated Customer Success Manager (CSM)
  • Up to 10 active Slack/MS Teams alerts
  • Workflow automations and data sync guidance
• Enterprise plan:
  
  • Everything in Growth, plus:
  • White-glove onboarding support
  • Expanded Slack/MS Teams alerts (up to 15)
  • Up to 300 custom reports
  • Access to predictive scoring and journey milestones ensures deeper consultative setup

For companies seeking hands-on partnership, Factors also offers GTM Engineering Services (outside the standard tiers). This includes ICP definition, multi-channel activation setup, workflow automation, and ongoing optimization, effectively serving as an extension of your RevOps team.

This tiered approach ensures smaller teams can start quickly, while mid-market and enterprise organizations receive the consultative support required to operationalize GTM at scale.

Happierleads

Happierleads offers a more streamlined onboarding process that gets teams operational quickly for its core use cases. This typically includes:

• Dedicated CSM during setup to guide initial configuration
• Pixel installation support to enable visitor tracking
• Native CRM integration setup to sync visitor data into your existing sales tools
• Walkthrough of traffic reports to help teams interpret early visitor data

While this ensures fast activation for visitor identification and email outreach, Happierleads does not include a consultative RevOps layer, sales enablement support, or downstream integrations with ad platforms.Happierleads also offers onboarding in its higher tiers (Agencies and Custom). The support model is primarily geared toward platform configuration, such as setting up CRM integrations, customizing branding, or enabling whitelabel features. For fast-scaling teams looking to align multi-channel GTM activities, this difference can be meaningful.

Factors vs Happierleads: Analytics & Attribution

Understanding who is visiting your website is valuable, but for many teams, the real impact comes from understanding why they’re there, how they arrived, and what actions ultimately drive them to convert. This is where analytics and attribution capabilities play a central role.

Factors

Factors combines engagement tracking with revenue attribution, providing a connected view of every stage in the buyer’s journey. Every interaction, across web, ads, CRM, and product, is stitched into a single, unified timeline. With this, teams can:

• Attribute pipeline and revenue to specific channels such as LinkedIn, Google, organic search, referrals, and G2.
• Analyze account performance by geography, segment, deal stage, or product line.
• Measure campaign influence over time using multi-touch attribution.
• Visualize conversion paths to identify which sequences of actions lead to deals.
• Identify bottlenecks by spotting drop-offs or friction points in the funnel.
• Compare performance across dimensions like:
  
  • Accounts exposed to LinkedIn ads vs those that weren’t
  • Accounts targeted via Google Ads vs cold traffic
  • Organic visitors from different content sources
  • Accounts engaging on G2 vs standard inbound leads

This level of insight enables marketing and revenue teams to optimize budgets, refine targeting, and scale high-performing plays with confidence.

Happierleads

Happierleads focuses primarily on visitor identification and engagement through outreach. Its analytics capabilities are designed to give GTM teams fast access to who is on their site and what they’re doing. Typical features include:

• Reporting on identified visitors with firmographic and technographic details
• Basic activity tracking (visits, page views, repeat sessions) within the platform
• Viewing visitor data by company, industry, and visit frequency
• Integrations with CRM and automation tools (such as HubSpot or via Zapier) to push leads into outbound or nurture sequences

For teams just starting with account-based marketing or those prioritizing quick visitor visibility, this lightweight reporting can be valuable. While it does not extend to advanced areas like multi-channel attribution, journey mapping, or deep revenue connection, it serves as a straightforward way to convert anonymous traffic into actionable contacts and route them into sales and marketing workflows.

Factors vs Happierleads: Ad Activation & Retargeting

In modern demand generation, identifying high-fit accounts is only the first step. The next, and often most critical, step is activation: reaching those accounts with the right message, at the right time, through the right channels. This is where the differences between Factors and Happierleads become most apparent.

Factors

Factors pairs account intelligence with native advertising integrations, turning intent signals into coordinated, multi-channel campaigns. As an official partner for both LinkedIn and G2, the platform offers capabilities such as:

• Dynamic LinkedIn audience creation and updates based on funnel stage, geography, ICP match, or ad engagement.
• Cross-channel retargeting for accounts that interact with Google Ads, landing pages, or even G2 competitor profiles.
• Conversion feedback loops, when SDRs mark a lead as high quality, Factors automatically signals LinkedIn to serve more ads to similar profiles.
• Impression and budget control to prioritize high-intent accounts and reduce spend on low-value traffic.

By continuously refreshing and optimizing audiences, Factors ensures that ad dollars are spent on accounts already demonstrating buying interest, rather than on static ABM lists that can quickly become outdated.

Happierleads

Happierleads focuses primarily on visitor identification and outreach. It does not currently offer ad platform integrations, meaning:

• No native audience syncing to LinkedIn or Google Ads.
• No dynamic audience updates based on buyer behavior.
• No impression control or automated budget allocation.
• No feedback loops from sales activity into ad targeting.

For teams investing heavily in paid media, the absence of these capabilities can lead to fragmented GTM execution, higher ad waste, and more manual coordination between marketing and sales.

Factors vs Happierleads: Which visitor tracking and GTM platform should you choose?

If you’re comparing Factors and Happierleads, you’re likely trying to solve one of two problems:

1. You want to know who’s visiting your site.
2. You want to turn that insight into revenue.

Happierleads can help with the first. It gives you firmographic data tied to site visits, and in some cases, associated contacts. But it doesn’t go further, there’s no scoring, no CRM logic, and no buying signals from ads, G2, or product usage. Automation is limited to email outreach and basic segmentation, without broader GTM or multi-channel activation capabilities.

Happierleads may be the right choice if you’re only looking to identify who has visited.

But if your real problem is:

• Missed buying windows
• Wasted ad spend
• Low outbound conversions
• No visibility into pipeline sources
• A disconnected GTM motion

…then Factors is a better Happierleads alternative for you.

It identifies high-intent accounts. It scores and prioritizes them. It syncs them to your ad platforms. It alerts your reps. It helps you multi-thread deals. It even enables you to prove what’s working across the funnel. Most importantly, it scales your GTM system, not just your lead list.

Whether you’re a marketing leader trying to double pipeline without doubling headcount, or a RevOps lead trying to consolidate tools and workflows, Factors turns noisy signals into pipeline-driving action.

Looking to know more about what Factors has in store for you? Book a demo, and let us walk you through it.

Modern B2B marketing doesn’t live in silos. The buyers you’re targeting don’t move in linear funnels, and your GTM team shouldn’t be working with disconnected tools and disjointed strategies.

That’s where this partnership comes in.

TripleDart, a performance-driven B2B growth team, and Factors.ai, an all-in-one B2B demand generation platform, have joined forces to bring marketing and revenue teams a smarter way to run campaigns, reach the right accounts, and measure what actually drives pipeline.

This partnership combines TripleDart’s campaign execution expertise with Factors’ AdPilot, Google ABM, and AI-powered insights to help teams:

• Identify high-intent accounts in real time
• Run ABM campaigns across LinkedIn and Google Ads
• Automate outreach based on buying behavior
• Attribute pipeline to real revenue signals, not just clicks

Better Together: Here’s what this partnership unlocks

The TripleDart × Factors.ai partnership is more than a tech + agency arrangement, it’s a tightly aligned collaboration where both teams work as an extension of your GTM motion.

By combining capabilities, the partnership enables:

1. Smarter Execution
   TripleDart uses real-time buyer signals from Factors.ai to plan, build, and run ABM campaigns with greater precision.
   
   
2. Always-On Campaign Orchestration
   With Factors' AdPilot and CRM integrations, accounts move seamlessly between awareness, consideration, and decision-stage campaigns, across both LinkedIn and Google Ads.
   
   
3. Performance Attribution Without the Gaps
   Factors’ view-through attribution and LinkedIn CAPI integration ensures even non-click interactions are measured, so you never lose visibility on what’s working.
   
   
4. One Team. One Platform. One Outcome.
   From audience targeting to campaign setup to pipeline attribution, both teams are working together to help you generate more qualified pipeline, faster.

Exclusive access to AdPilot: Run better ads for LinkedIn 

TripleDart clients now get access to Factors’ Growth Plan and AdPilot, a powerful suite of features designed to improve targeting, efficiency, and ROI on paid campaigns.

Here’s how AdPilot helps orchestrate high-performing B2B campaigns:

1. Audience Builder

Use Audience Builder to target the accounts that matter most:

• Discover and qualify anonymous accounts interacting with your brand
• Segment high-intent accounts based on engagement across channels
• Seamlessly sync target accounts with your LinkedIn and Google Ads audiences

“Factors’ Audience Sync allowed us to tailor LinkedIn Ads to each stage of the customer journey. Awareness-stage users received educational content, while engaged users got personalized, actionable insights, ensuring precise targeting and effective engagement.”
- Shane Poyar, Growth and Mark Ops Manager at Descope

2. Smart Reach

Prevent uneven ad distribution with greater control over your budget:

• Maximize reach per dollar by managing impressions and clicks per account
• Ensure balanced exposure across target accounts
• Reduce waste from over-served audiences

3. Campaign Automation

Let buying signals drive execution:

• Use intent signals from sources like G2, your CRM, and website to trigger campaigns
• Reallocate impressions dynamically to priority accounts
• Accelerate deal closures by expanding reach when engagement is high

4. True ROI with View-Through Attribution + LinkedIn CAPI

Only 0.5% of your audience will click or fill out a form. But that doesn’t mean the other 99.5% didn’t see your ad.

• Measure LinkedIn’s influence through view-through attribution
• Feed complete conversion data into LinkedIn via Conversion API
• Bypass third-party cookies and track performance with first-party accuracy

AdPilot in Action

Case Study: Descope

Descope is a no-code, drag-and-drop platform for customer authentication and identity management. It enables enterprises and SMBs to customize user journeys with a product-led and sales-assist GTM approach.

The Challenge:

Their key challenge was long sales cycles with limited visibility into buyer journeys. They struggled to track user activity across platforms, identify key touchpoints, and focus efforts on what worked.

• Lack of visibility:
  Descope wanted an understanding of users visiting their website, docs, and engaging off-platform on G2 or LinkedIn.
• Manual ad targeting:
  Reliance on manual list uploads led to missed engagement opportunities. In addition to this, their targeting also suffered due to a lack of real-time actions.
• Wasted ad spend:
  92% of accounts saw fewer than 100 ad impressions per month, while a few large accounts consumed most of the budget.
• Fragmented reporting:
  Descope’s team relied on spreadsheets and agencies for reporting, which slowed processes and limited insights.

The Solution:

Descope integrated Factors into their product-led and sales-assist strategy, driving key improvements:

• Full buyer journey visibility:
  Sales teams now track account behavior and receive alerts when prospects show high intent.
• Smarter ad targeting:
  Factors’ Audience Sync tailored LinkedIn Ads to each customer journey stage, delivering relevant content and driving engagement.
• Optimized ad spend:
  Smart Reach helped distribute ~140k (25%) ad impressions across more accounts.
• Clear channel performance insights:
  Descope discovered LinkedIn Ads' impact beyond clicks, unlocking new opportunities.
• First-party data adoption:
  With the LinkedIn Conversions API (CAPI), Descope moved away from 3rd-party cookies to engage genuinely interested users.

➡️ Learn how you can boost your LinkedIn Ads ROI. Get in touch with us and Book a Demo!

We’ve got Google ABM, too

In addition to LinkedIn, Factors also enables ABM precision across Google Ads:

• Run targeted Google Display Ads for mid- and bottom-funnel engagement
• Sync high-intent accounts from your CRM, website, and G2 directly into Google
• Retarget accounts with messaging tailored to their buying stage

TripleDart uses this to orchestrate cohesive, cross-channel ABM campaigns that drive higher engagement and conversions.

Final Word: We’ve built this partnership for pipeline growth

TripleDart X Factors.ai is an integrated partnership that helps GTM teams:

• Eliminate guesswork
• Align paid campaigns with actual buyer behavior
• Optimize every stage of the journey, from discovery to closed-won
• Scale with a unified strategy and platform

If you're ready to build a high-performing demand generation engine that runs smarter, not harder, this partnership gives you everything you need to succeed.

Book a Demo

Let’s run campaigns that convert, and build a GTM that performs.

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