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Full Circle Insights is a marketing attribution tool that provides a detailed overview of your campaigns. It lets you identify top-performing channels and touchpoints that are more likely to generate and convert leads.
The tool provides seamless integration with Salesforce and other marketing automation tools. It can capture data across various channels, such as ad platforms, social media, etc., and use them to attribute revenue accurately. Though the tool provides these benefits, it also has some limitations. These include the absence of a support team, lack of flexibility, etc.
All these matters have led users to look for alternatives and competitors.
In this article, we will take you through some of the Full Circle Insights alternatives and help you select the best one based on your requirements.
Following are some of the most common challenges users face with Full Circle Insights.
Time-consuming:
Though the tool is good for understanding customer journeys, it’s highly time-consuming. In fact, it takes over 20 hours to rebuild attribution models.
Difficult to Implement:
Even users who are full of praise for Full Circle Insights seem to have issues with its implementation process. In addition, this tool is technically complicated and requires developers’ intervention, even for minor changes to dashboards.
Absence of an Account Management Team:
The absence of an account management or support team makes Full Circle Insights a difficult tool to use. It’s imperative that users receive the necessary guidance and support to adopt the tool and fully reap its benefits. But without a support team, users will feel lost and unable to utilize the tool’s full potential.
The drawbacks mentioned above are some of the major factors driving users to look for an alternative.
We have created a list of the top 7 Full Circle Insights alternatives to simplify your search.
Here is a list of the 7 best alternatives and competitors to help marketers and sales professionals in 2023. Explore each tool to understand how it can improve your marketing performance.
Factors is an AI-powered revenue attribution and marketing analytics tool designed for B2B sales and marketing teams. This tool enables B2B teams, irrespective of size, to attribute conversions to various marketing efforts across the buyer’s journey.
Sales and marketing teams can use insights from the platform to find effective channels and campaigns that drive awareness and conversions, and generate revenue. In addition, it allows them to make data-driven decisions and optimize budget allocation to increase the campaign's performance further and boost ROI.
With Factors, Marketing ops can
Also, content teams get real-time insights into how the content is performing and its impact on generating MQLs. Factors can automatically collect data and analyze it to identify the content pieces that are working and those that aren’t.
Multi-Touch Attribution:
The tool provides a range of attribution models and allows marketers to compare and choose the right one for their business. It can track and identify online and offline touchpoints and help attribute revenue to the most influential channels.
AI-Powered Insights:
Factors' AI feature “Explain” can provide automated insights for a defined goal. If the goal is to understand what prompts the customers to reach the pricing page, this feature can identify what’s helping and hurting to achieve it.
Account Identification:
Factors also has a account identification capability powered by 6Sense. This feature allows SaaS businesses to deanonymize companies engage with the website, reviews, ads, and more.
Marketing Analytics:
Factors enables businesses to analyze campaign data, website traffic, sales and marketing funnel, and the buyer journey in a single platform.
LinkedIn Tracking:
This feature allows you to find out which companies viewed your LinkedIn campaigns. With this information, marketers can identify and select the most effective campaign and track its effect on pipeline.
Factors can seamlessly integrate with the following list of tools and softwares.
Factors offers three services, and each has its own pricing patterns:
Analytics & Attribution:
Factors offers website analytics, events and form tracking, multi-touch attribution, and more. The pricing for this is as follows.
Deanonymization:
The tool allows you to identify anonymous website visitors, analyze user behavior, and generate high-intent leads.
Professional Services:
Factors also provides expert analytics, consulting, and technical support tailor-made for B2B marketing teams. The pricing plan for the service is as follows.
Bizible or Adobe Marketo Measure provides one of the best enterprise-level attribution solutions. It helps marketers visualize the different stages of the B2B customer journey with granular insights across multiple channels.
Even though the tool is one of the front runners in attribution solutions, users have found some drawbacks, such as limited integrations, longer implementation periods, and higher pricing.
Multi-touch Attribution:
Bizible offers various attribution models and allows marketers to customize them. The feature can track touchpoints across multiple channels and attribute revenue to the most influential campaigns.
Advanced Journey Analytics:
This feature helps users get an in-depth understanding of their prospects at each stage of the customer lifecycle. It allows marketers to identify the user interactions and frictions at each stage and improve them to enhance the conversion rate.
Marketo Measure comes as a part of Marketo Engage. Pricing is available on request.
HockeyStack is another analytics and attribution tool for B2B marketers. They provide easy implementation and no-code integrations with CRM, marketing automation, and other relevant tools. With HockeyStack, you can identify high-quality leads and make better use of these datasets to scale faster.
It offers a range of features that help marketers track user behavior, gather feedback and analyze data to improve their marketing efforts.
Attribution:
The tool’s multi-touch attribution feature allows users to track touchpoints across different channels. It can identify and attribute revenue to the campaign that’s driving more high-quality leads.
Account-level Journeys:
The feature automates data collection from different touchpoints to enhance visibility into the pre- and post-conversion journeys of users. HockeyStack also helps visualize the customer journey and the customer interactions at each stage, helping marketers better understand the customer journey.
Funnel Analysis:
This feature provides a comprehensive picture of the sales funnel. Marketers can observe and track the success rate of each stage. It lets marketers understand how customers move through the sales funnel and make essential improvements to drive them down the funnel faster.
LinkedIn Tracking:
HockeyStack helps marketers identify companies that viewed the campaigns on LinkedIn. This allows marketers to choose the best-performing campaign and track how it impacts the pipeline.
The pricing for HockeyStack starts from $949 for 10K visitors per month and 10 users. The tool also provides a free trial and a live demo.
Poor or inaccurate attribution is a critical issue for marketers, and LeadsRX aims to solve that. LeadsRX helps revenue generation and marketing teams ace their marketing campaigns with on-point analytics and attribution. The best part is that it can perform attribution for digital and offline channels. You can use LeadsRX’s attribution across organic and paid digital channels, radio, television, and more.
Radio and Television Attribution:
LeadsRx can also attribute conversions from radio and television. The tool’s multi-touch attribution capabilities help radio and television advertisers optimize their spending and make data-backed decisions.
Podcast, Audio Streaming, and Video Streaming Attribution:
This feature supports multi-touch attribution for various streaming platforms like podcasts, OTT and CTV. The accurate attribution and analytics help these platforms earn higher ROAS from an optimized spend.
Pricing is available on request.
Attribution is one of the popular Full Circle Insights alternatives, helping marketing teams to make data-driven decisions. It offers 360-degree visibility into marketing campaigns and is highly affordable. Also, it helps you with a complete tech stack to run successful campaigns.
Multi-Touch Attribution:
This feature provides customizable attribution models to track all relevant touchpoints and attribute revenue to the most influential campaigns.
Multiple Built-in Integrations:
This tool has multiple built-in integrations with various CRM and advertising platforms and other marketing tools.
Delivers Actionable Insights:
Attribution's dashboard is easy to use and understand. It analyzes data constantly to find trends and patterns to improve campaigns.
Pricing is available on request.
Ruler Analytics, another Full Circle Insights alternative, helps businesses bridge the gap between marketing and revenue with advanced attribution insights. With Ruler Analytics by their side, marketers can effortlessly create multiple reports simultaneously. The tool also provides an automatic attribution. It tracks each visitor throughout their journey and automatically attributes revenue to the most influential touchpoint.
Data-Driven Attribution:
It provides an accurate view of the buyer’s journey and consolidates data silos to align the marketing and sales team. Also, the insights provided can help marketers optimize campaigns and maximize success.
Offline Conversion Tracking:
Ruler Analytics allows marketers to track and identify the offline touchpoints that contribute to conversions. This means that if you hosted an in-person event or meet someone in-person and see a spike in traffic immediately after, Ruler Analytics will be able to attribute traffic to the right touchpoint.
Predictive Analytics:
By leveraging statistical models and applying machine learning to historical data, the feature helps forecast business outcomes. This allows businesses to optimize their marketing campaigns and scale faster.
There are four plans, and below are the details:
This tool is a game-changer for early-stage startups with limited marketing budgets. With Rockerbox, businesses can identify their most effective marketing channels and allocate budgets to close more deals.
Attribution:
The tool offers various attribution models to track touchpoints across multiple channels and attribute revenue to high-performing channels.
Cross-device tracking:
This feature enables marketers to track the customer journey across other devices, such as TV (linear and OTT), podcast ads, and direct mail.
Rockerbox offers free and paid versions. The pricing details are available upon request.
As discussed in the blog, each attribution tool has its benefits and drawbacks. If you are still unsure of which tool to choose, then consider the following factors to narrow your search.
Budget:
Determine your budget and look for a tool that fits within the range.
Features:
Select the tool that offers the specific features you need. For example, do you want multi-touch attribution, cross-device attribution, or customer analytics?
Integrations:
Evaluate each tool and understand whether they provide appropriate integrations or not.
User Interface:
Look for a tool that is easy to use and navigate through.
Customer Support:
Check whether the attribution tool offers quality customer support on time.
Data Accuracy:
Consider the attribution tool that delivers more accurate data.
Customization:
Evaluate each tool and see if these tools are customizable and can meet your business needs and goals.
To conclude, if you are looking for a Full Circle Insights alternative, you have several great options to choose from. Each tool we discussed has its own pros and cons, so you should assess your business's unique needs and goals to see which tool would work best.
Remember, while 'Tool A' might be a good choice for a business, it might not be the same for yours.
That’s why we suggest you use the free trial or version to see which tool provides more value to your business and select the one that best fits your business.
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