Top Koala Alternatives to Consider in 2025

Update: Koala’s been acquired!

In a recent development announced on July 18, 2025, Koala was acquired by Cursor (parent company Anysphere). The platform will officially shut down by September 2025, despite having raised a $15 million Series A funding earlier this year.

Koala’s founding team is now working closely with Common Room to help customers transition, with Common Room even matching Koala’s existing pricing tiers for equivalent feature packages.

If you’ve come across this article, chances are you’re exploring intent data platforms that can help you generate pipeline and strengthen your GTM motion. You’re in the right place as we’ve rounded up the best alternatives you can consider this year.

5  Factors to consider when looking for a Koala alternative 

• Robust integration options: Since Koala only offers integrations to Hubspot, Salesforce, and Apollo, you must look for a tool that seamlessly integrates with your existing tech stack. 
• Custom workflow automations: Find a tool that allows you to build custom workflows that automate your sales and marketing processes across your CRMs to save time.  
• AI-powered insights: Don’t just consolidate data and reports; understand the ‘why’ behind your numbers and learn how you can improve with AI-powered insights. 
• AI Agents: Look for AI agents that can take action on these insights, automatically triggering alerts, enriching leads, or launching campaigns, so your team can focus on strategy, not manual busywork. 
• Extract intent data from multiple platforms: Your prospects conduct research beyond your website before they make a purchase. Invest in a solution that gives you intent signals from relevant sources such as LinkedIn, review sites, communities, and the like. 

Top Koala Alternatives

Factors.ai

Factors.ai is designed to help B2B teams grow a quality pipeline with AI Agents, from identifying high-intent accounts to mapping the customer journey, automating GTM campaigns, and measuring what works. Everything happens in one unified platform, making it easier for sales and marketing teams to act on intent signals in real time.

Core Offerings

• GTM Engineering
  
  • Dedicated support team builds custom workflows.
  • AI Agents alert reps in real time, pull account research, identify and multi-thread buying groups, revive closed-lost deals, and track post-meeting engagement.
• Milestones: Funnel stage analytics show which actions and content drive stage progression. Helps prioritize plays, tailor messaging, diagnose drop-offs, and validate GTM experiments.
• Account 360: Unified view of all sales and marketing touchpoints. Aligns GTM teams and ensures no high-intent account slips through the cracks.
• AI Alerts: Real-time alerts for optimal outreach. Includes closed-lost reactivation, form-fill drop-offs, and post-demo browsing history.
• Google CAPI: Sends richer conversion signals to Google Ads, optimizing for high-value accounts rather than low-quality leads.
• Google Audience Sync: Retarget ICP-fit accounts, suppress low-value clicks, expand keywords safely, run buyer-stage campaigns, and refresh audiences daily.
• Account & Contact Scoring: Prioritize accounts by ICP fit, funnel stage, and intent intensity.
• Customer Journey Timelines: A Chronological view of buyer actions across the website, ads, product, and CRM.
• AI-Driven Contact Insights: Surface the right contacts, generate personalized outreach insights, and monitor deal progress.
• Dynamic Ad Activation: Sync audiences to LinkedIn and Google Ads for efficient targeting, in-funnel retargeting, and ABM campaigns.
• Slack/MS Teams Alerts: Instant notifications for high-intent actions like demo visits, pricing page revisits, or document views.
• Multi-threading & Buying Group Identification: Engage multiple decision-makers to reduce deal risk.
• Person-Level Identification: Pinpoint likely visitors without invasive tracking using geo, company, job title, and buyer persona filters (~30% coverage).

Limitations

• Factors doesn’t offer information at a user level due to privacy and compliance regulations.

Pricing

Common Room

Common Room is a natural fit as Koala’s team has partnered with the company to support users during the transition. It pulls in intent signals from social platforms, communities, CRMs, and more. Best of all, it’s honoring Koala’s pricing tiers to make the switch smooth and budget-friendly.

Core Offerings

• RoomieAI™ Capture: Always-on AI agent that tracks 50+ signal sources, like product usage, website visits, and social activity, to surface warm prospects in real time.
• Person360™ Enrichment: Industry-leading AI-powered waterfall enrichment and identity resolution that turns anonymous signals into fully identified accounts and unifies the buyer journey.
• RoomieAI™ Activate: Automates outbound campaigns and personalizes messages based on context from buying signals, turning every rep into a top performer.
• Multi-Source Signal Integration: Pulls intent signals from social platforms, communities, CRMs, hiring trends, and dark funnel activity to ensure you never prospect cold.

Limitations:

• Navigation isn’t intuitive. Many users find the interface steep and challenging to use without dedicated onboarding or support

• Lacks built-in A/B testing and advanced analytics as users have flagged limited in-platform customization, especially around workflow edits and analytics depth

Pricing

Clearbit

Clearbit, now a part of HubSpot, is a data enrichment platform that helps businesses get clean, reliable, and standardized customer data. It gathers information from public sources, its own proprietary data, and AI models to build precise datasets that B2B teams can use to go-to-market more effectively.

Core Offerings

• Data Enrichment: Enriches records of leads, contacts, and accounts with accurate, global coverage.
• Lead Scoring and Routing: Helps teams score and route leads in real-time using granular industry info, corporate hierarchies, and role/seniority mapping.
• Intent Tracking: Identifies anonymous website visitors with IP intelligence and highlights companies that match your ICP.
• Dynamic Form Shortening: Reduces form fields by auto-populating details, so users only need to enter essentials like an email address.

Limitations

• The credit-based pricing model can be confusing, as costs vary depending on usage.
• Setup can be tricky, especially for features like form shortening that often need developer support.
• Since it is now part of HubSpot, standalone use is limited, which can be restrictive for teams not using HubSpot.

Pricing

Clearbit doesn’t list its pricing publicly. For exact costs, businesses need to get in touch with their sales team.

Leadfeeder (now Dealfront)

Leadfeeder (now known as Dealfront) identifies anonymous companies that visit your website and turns them into leads for your sales team.

Core Offerings:

• Website Visitor Identification: Transforms anonymous visitors into company names, revealing who’s exploring your site even without form fills
• Behavioral Tracking: Monitors pages visited, time spent, and browsing patterns to understand visitor intent.
• Smart Filters & Custom Feeds: Allows segmentation of visits by criteria like geography, industry, campaign, or engagement, with customisable feeds.
• Real-Time Alerts & Notifications: Sends instant alerts (via email or Slack) for new or returning visits, helping reps act quickly.
• CRM & Analytics Integration: Syncs visitor data with CRMs (e.g., Salesforce, Pipedrive) and tools like Google Analytics and Looker Studio for seamless follow-up and reporting.
• Lead Scoring & Prioritization: Automatically ranks leads based on engagement and firmographic data to surface high-intent companies.

Limitations

• No mobile app, and no real-time tracking for free users (updates hourly/below). Dealfront Help Center
• Customer support is often slow or unresponsive, multiple users report delays and poor resolution when seeking help

Pricing

Also read: 5 Leadfeeder Alternatives For Visitor Identification In 2024

Lead411

Lead411 is a B2B data provider that delivers insights into potential buyers by leveraging verified contact information and buyer intent data from Bombora. It’s designed to help businesses identify and connect with prospects who are actively showing interest in their products or services. 

Core Offerings

• Intent topics: You can classify and set between 5-25 intent topics.  
• Lead prospecting: Lead411 has an in-built prospecting tool to streamline the outbound process.
• CRM Enhancer: Automatically update your CRM with the latest data.

Limitations

• Users have found that even verified contacts may not be accurate at times

• The data can be difficult to manage because the platform doesn’t have the capabilities to sort it out into multiple manageable lists.

Pricing

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Snitcher

Snitcher unmasks anonymous companies visiting your website. The platform helps you understand their interests and convert them into qualified leads by tracking visitor behavior and enriching leads with details. 

Core offering:

• Website deanonymization: Sintcher’s “identify” turns your anonymous website traffic into actionable leads and information in real-time.
• Google Analytics enrichment: Snitcher adds context to Google Analytics data by enriching the numbers with company identifications. 
• Lead segmentation: You can segment your leads into audiences and run relevant marketing campaigns.

Limitations

• Users have reported that the filtering setup can be improved to navigate the platform easily.

• The pricing is higher than most account intelligence tools since they charge with usage-based pricing

Pricing

Warmly

Warmly is an AI-powered sales orchestration platform that identifies anonymous website visitors, captures buying intent, and engages them automatically. 

Core offerings:

• AI SDRs & AEs that run personalized outreach across email, LinkedIn, and chat.
• Multi-threaded engagement to scale conversations without extra headcount.
• Website chatbots that proactively engage visitors using real-time company data.
• Tech stack orchestration with Salesforce, HubSpot, LinkedIn, Slack, and more.

Limitations

• If you’re looking for a product with more marketing-related use cases, Warmly may not be the best option. 
• The pricing is higher than most of the tools on this list. Users have stated that it’s a huge jump from the free plan

Pricing

Zoominfo

ZoomInfo is a comprehensive B2B go-to-market platform that combines AI-driven automation with SalesOS, MarketingOS, and Copilot features to help sales and marketing teams identify high-intent prospects, enrich their CRM, and orchestrate multi-channel outreach. And for those needing a heavyweight, all-in-one GTM platform, ZoomInfo remains the most established player 

Core Offerings:

• AI-Powered Account Intelligence: Use real-time insights to uncover key decision-makers, organizational changes, pain points, and usage trends, helping teams prioritize high-value accounts and expansion opportunities.
• CRM & Tech Stack Enrichment: Automatically enrich and cleanse contact and company records across your CRM and tech stack, keeping data accurate, compliant, and always sales-ready.
• Multi-Channel Outreach: Coordinate campaigns across email, LinkedIn, chat, and other channels, guided by AI-driven prioritization and buyer intent signals.
• Workflow Automation: Automate repetitive tasks, from lead routing to campaign execution, so reps can focus on building relationships and closing deals faster.

Limitations

• Multiple users on G2 have stated that the tool has a steep learning curve, which isn’t ideal for agile marketing teams who want to use the platform for their day-to-day activities
• The contacts provided by the tool could be outdated, thus hampering your outreach efforts

Pricing 

Since Zoominfo doesn’t publicly display its pricing, you can learn about it here: ZoomInfo Pricing, Alternatives & Overview

Pocus

Pocus is an AI-powered revenue intelligence platform built for product-led growth (PLG) teams, combining product usage data, CRM insights, and buyer intent to surface high-value opportunities and automate workflow. 

Core Offerings:

• Unified Account Intelligence: Aggregate internal and external signals, including product usage, emails, CRM notes, and structured/unstructured enablement content, to understand your accounts deeply and provide actionable insights.
• Timely Alerts & Smart Nudges: AI agents monitor accounts 24/7 to highlight relevant events like promotions, product launches, or strategic shifts, ensuring reps focus on the highest-intent opportunities without signal overload.
• Prescriptive Guidance & AI Recommendations: Suggests next-best actions, org charts, and engagement strategies while generating AI-powered drafts for LinkedIn, email, and cold call scripts, keeping reps focused on closing deals.
• Action Integration: Eliminates tab toggling and manual copy-pasting, allowing reps to act on insights with one click directly within Pocus.
• Customizable Playbooks: Tailor workflows to your GTM motion with PLG-specific playbooks, automating first-level reasoning, and scaling personalized engagement across accounts.

Limitations

• If your company doesn’t lean into product-led growth, Pocus may not be the best fit.

• Many users point out problems like inaccurate data, mismatched details, and system bugs that make the platform harder to use

Pricing

As of now, Pocus does not publicly disclose its pricing information on its website. Check out their website for more.

Clay

Clay is an AI-powered workspace for prospecting that centralizes data, automates workflows, and helps GTM teams act on high-quality insights without bouncing between tools. 

Core Offerings:

• Multi-Provider Data Enrichment: Access and combine data from 130+ sources, including contact information, firmographics, technographics, funding, and more, to ensure comprehensive lead coverage.
• AI Research Agents: Automate research at scale with agents that can flag fraudulent domains, summarize documents, score leads, and enrich SMBs, turning raw data into actionable insights.
• Intent Signal Tracking: Monitor customer events like job changes, promotions, funding announcements, and product news in real time, so you can time outreach perfectly and never prospect cold.
• Flexible, Automated Workflows: Build iterative GTM workflows with AI-powered conditional logic, routing, and multi-channel actions to push enriched data into any CRM, email sequencer, or other tool in your tech stack.
• CRM Enrichment & Maintenance: Keep your Salesforce or other systems up-to-date automatically, saving hours of manual work while improving outbound performance and campaign accuracy.

Limitations

• Clay uses credits for actions, which can get expensive as you scale.

• Steep learning curve for new users, many users find the platform complex and overwhelming until they're familiar with workflow logic and table structures.

Pricing

Clay offers credit-based pricing model without long-term contracts. For more, check their website.

Visitor Queue

Visitor Queue is a B2B lead generation and website visitor tracking tool that identifies the companies visiting your website and shows what pages they viewed, how long they stayed, and where they came from. It’s a user-friendly, SMB-focused alternative used by companies in sales, marketing, and demand gen teams.

Why Visitor Queue is a good alternative to Koala

Visitor Queue is ideal if you're looking for a simpler, budget-friendly tool with strong lead enrichment features.
Its native integrations with CRMs like HubSpot and Salesforce make it easy to push account data into your pipeline without manual effort.
You also get access to firmographic filters to qualify leads faster.

Limitations

• There are fewer advanced features for deeper funnel analysis.
• UI and report customization options are limited compared to enterprise-level tools.

Pricing

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Why Factors is the Best Koala Alternative

If you’ve scrolled through this list, you might be wondering: “With so many options, what tool should I choose?” Well, Factors is a great choice here. Why? Because all the tools we’ve covered have their strengths, but Factors is built to solve real challenges B2B teams face every day, not just provide data.

With Factors, you’re not juggling multiple dashboards or piecing together signals from different platforms. Everything lives in one place, along with the AI Agents that take action on the insights. That means your reps get real-time alerts, enriched leads, multi-threaded engagement, and custom GTM workflows without manual busywork. The platform also gives you full visibility into the customer journey, scoring accounts, tracking funnel progression, and pinpointing high-intent buyers, all tailored to your ICP.

We get it, other tools can enrich data or alert you to anonymous visitors, but most stop there. Factors goes a step further, combining AI-driven insights with actionable execution. It’s not just about knowing what’s happening; it’s about knowing what to do next, and actually doing it.

In short, if your goal is to grow pipeline with confidence, automate tedious processes, and make smarter GTM decisions, Factors is designed to be your co-pilot, so your team can focus on strategy and revenue instead of manual tasks.

Speak to our team today to find out how you can best use intent data for your marketing campaigns. 

In a Nutshell

Choosing the right intent data tool depends on your marketing goals and tech maturity. While Koala works well for early-stage companies, platforms like Factors.ai or Zoominfo offer broader insights, advanced automations, and deeper integrations. Explore each tool’s strengths before making your decision, your GTM strategy deserves it.

FAQs

What is Koala used for?
Koala is an AI-powered intent data platform that helps businesses identify high-potential prospects based on website activity and engagement.

Why look for a Koala alternative?
While Koala is a good entry-level tool, it lacks some features like multi-source intent signals, deeper integrations, and advanced workflow automation.

Which are the best Koala alternatives 2025?
Top Koala alternatives include Factors.ai, Clearbit, Lead411, Dealfront (formerly Leadfeeder), Warmly, Snitcher, and Zoominfo.

What features should I look for in a Koala alternative?
Key features include CRM integration, multi-platform intent signals (like LinkedIn or G2), lead scoring, enrichment, and customizable automations.

Is Koala suitable for enterprise marketing teams?
Koala may work for startups, but enterprises may find it limited in integrations, automation, and cross-platform intent visibility.

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