Given that B2B deals involve several touch-points and lengthy sales cycles, it has become harder to measure the effectiveness of marketing efforts. Hence attribution has become a crucial part of B2B marketing.
Bizible is one of the tools at the forefront of attribution technology. Though Adobe has acquired Bizible and is now Adobe Marketo Measure, its attribution solution is still one of the best.
But upon evaluating the customer reviews of Bizible, we found limitations that hinder the complete adoption of the tool. This blog deconstructs the drawbacks and finds why Bizible users search for alternatives.
We also evaluate 7 Bizible competitors, their features, reviews, and pricing to help you find the best tool for your business.
Bizible (Marketo Measure) is an ideal attribution software for businesses to track the ROI and effectiveness of marketing efforts against revenue or conversion. In addition, it provides insights into the marketing channels or platforms that trigger most customer engagement.
But is it the best marketing attribution software available in the market? Is it the right tool for your company?
Though Bizible provides many valuable features, it is not the best choice for customers for multiple reasons. We have gone through the customer reviews on platforms like G2, Capterra, etc., and found that -
These drawbacks lead businesses to look for user-friendly alternatives that meet their unique requirements and offer better value for money
So here's a list of solutions that are the best Bizible alternative based on user reviews, pricing, and many more factors.
Factors.ai is a marketing analytics and attribution tool that offers multiple features such as account deanonymization, ABM analytics, and customer journey analytics. The tool is purpose-built for SaaS marketers and can help amplify the marketing ROI.
Its no-code integration makes the onboarding process easy. In addition, Factors consolidates siloed data from multiple sources such as website visitor data, CRM, Clearbit data, and Google Search Console. This centralized data helps both marketing and sales teams to understand their customers, optimize their efforts, and strive for increased conversion rates.
It has a retroactive data capture function. Once installed, the tool automatically tracks all events.
Factors enables marketers to compare and choose the best attribution models for their business. It can track all essential touchpoints across multiple channels. This enables enterprises to attribute revenue to the most influential touchpoint accurately.
What makes Factors stand out from the crowd is account deanonymization. It helps B2B marketers identify all their website visitors and gain information about the visitors, such as
The above data can help businesses identify qualified traffic and their customer journey.
Factors provides a complete suite of analytics techniques to drive account-based marketing efficiently. Its dedicated website analysis can help marketers understand and improve the conversion rate with the following.
Also, the funnel analytics feature enables marketers to create and analyze data from multiple sources. It further helps marketers gain deeper insights into identifying trends, patterns, and other opportunities to optimize campaigns.
Journey analytics helps marketers gain a comprehensive idea of the buyer's journey. The path analysis provides marketers with a vivid picture of the influential user paths, helping optimize marketing efforts. And the ‘Explain’ feature helps identify the variables that positively and negatively impact the defined goal.
Factors provide a customizable dashboard where you can visualize all your valuable customer data at a glance. This centralized customer data and the intuitive dashboard offer seamless tracking of performance metrics, enabling effective alignment across departments.
A free trial is available. Paid plans are as follows;
They provide two more plans, Custom and Agency. Contact Factors’ team to get more information about each plan.
HockeyStack, a marketing analytics and attribution company, is another Bizible competitor. Its implementation is relatively easy, and you can complete it in two steps.
With HockeyStack, marketers can increase lead quality, track key accounts’ journeys, and measure and optimize ROI. The tool also allows marketers to measure their SEO efforts and understand their effect in the pipeline.
This feature visualizes the customer journey on all touchpoints both before and after the conversion. According to HockeyStack’s website, by attributing all properties in CRM to revenue, HockeyStack can help understand how customer support affects monthly recurring revenue (MRR), what features lead to higher MRR, and more.
It is a powerful analytical feature from HockeyStack that enables users to visualize various stages of the sales cycle. It helps provide visibility into how visitors are progressing within the website up until conversion. It also helps users understand where and why you are losing prospects.
Marketers can collect and visualize all their valuable customer data in one place. The feature also provides a comprehensive view of the customers’ journey by tracking every interaction the users have with the website or product.
HockeyStack provides several inbuilt templates for creating reports. Users can also make one from scratch.
A free version isn't available for HockeyStack, but they provide a live demo and a 14-day free trial. Their paid plan starts from $949 monthly for 10K visitors for 10 users. To get a clear idea about their plans, please contact the HockeyStack team.
Dreamdata is a revenue attribution platform for B2B businesses. It allows marketers to measure and scale marketing performance across all channels. In addition, the tool can connect and analyze measurable touchpoints across channels, campaigns, and offline events.
It can also help map the touchpoints in the customer journey and provide detailed marketing analytics reports on revenue attribution.
The feature provides a range of attribution models to determine channels that have the most impact on sales and revenue. It also helps improve the campaigns by identifying the most influential channels and attributing conversions to them.
This tracks and analyzes data from various channels and offers insights into the revenue performance of a business. It identifies the profitable channels and helps optimize marketing spending to ensure maximum ROI.
From the first touch to the last, Dreamdata offers complete customer journey details in real-time. It also allows marketers to track each account journey individually and visualizes its timeline.
This feature is specifically for measuring and analyzing the performance of all revenue-generating activities. The activities include paid advertisements on search engines and social media platforms.
Dreamdata offers both a free version and a free trial. In addition, they offer a ‘Team’ plan of $999/month and a ‘Business’ plan that depends on the custom business needs.
Attribution offers a complete multi-touch attribution solution for both B2C & B2B marketers. It is easy to set up and provides integration with third-party tools.
Attribution leverages cohort-based reporting to accumulate adequate data and gain insights at a granular level. The tool helps identify overlapping campaigns, visualize user timelines, and more. Their customer support is top-notch and is available 24/7.
It allows marketers to customize the attribution models with minimal coding.
Attribution has a built-in auditing tool that works round the clock to keep track of revenue allocations and report counterfeit errors.
Attribution supports many pre-built integrations to various CRM platforms, and B2B media channels like LinkedIn, Hubspot, Adroll, Outbrain, etc.
Attribution’s simple and intuitive dashboard proactively delivers insights after analyzing customer data. Further, marketers can drill down the reports to improvise their marketing efforts.
Pricing details are not available on the website. Contact the Attribution team to learn more about their pricing plans.
Full Circle Insights is another Bizible alternative that provides full-fledged marketing attribution. It also includes lead management and funnel metrics solutions.
The tool has native integration with Salesforce to help businesses accurately measure campaign performance. However, implementation takes time, and the usability depends on whether the marketing team is knowledgeable about Salesforce.
This feature uses sophisticated pipeline analysis to identify which marketing campaigns contribute to deals. It provides detailed reports that help businesses optimize and improve their marketing strategy.
It provides various attribution models and enables marketers to customize them based on their business’s sales cycle and goals.
Analyze funnel metrics at a granular level and track down the lead responses down the funnel to optimize your marketing strategies.
Full Circle insights provide customized pricing plans. So, contact their team for more details.
CaliberMind is a Bizible alternative that provides powerful marketing attribution. In addition, it is customizable, allowing the marketing team to build attribution models that meet their business needs.
The tool brings all customer behavior data across different channels and sources together in a single location. Also, the tool is adaptable to any tech stack and is scalable to grow with the business.
The feature helps understand the marketing effort’s impact on revenue and customer acquisition. It can track user interactions across different channels and help assign credit to the channels that drive more conversion and revenue. It also focuses on identifying what is impacting the pipeline and predicts pipeline generation.
This feature lets you identify why customers drop off during the journey. CaliberMind also helps you fill those gaps and enables you to get more out of your funnel.
The innovative web tracker provides better visibility into your website traffic. As a result, you can quickly identify who interacted with your brand and at which point in their buyer journey.
Surge scoring based on account-based marketing (ABM) strategy lets you quickly identify potential customers with a high chance of buying your products or services. This feature leverages online behavior, customer information, and other relevant data to identify potential customers.
CaliberMind offers a free trial, but its pricing is not transparent. Contact their team for more details.
Ruler Analytics is a marketing attribution tool that provides closed-loop attribution across different channels. It can track online and offline touchpoints and automatically reveal channels that drive conversions.
The tool can track customer journeys quickly and link revenue to appropriate campaigns. In addition, it allows marketers to see how quality leads behave and optimize their campaigns accordingly. Ruler Analytics is easy to implement and provides good customer support.
Ruler Analytics empowers marketing teams to track each website visitor across multiple sessions. After conversion, the tool collects revenue data from CRM and attributes it to influential campaigns. It provides various attribution models and lets marketers select the right one for their business.
This feature automatically attributes leads to the pipeline. Marketers can see how many leads are at each pipeline stage and track every lead to their source.
Ruler Analytics lets you track and identify offline touchpoints that contribute to or lead up to conversions.
It generates actionable insights that help businesses;
Ruler Analytics offers a free trial, and their pricing plans are as follows.
It also provides an Advanced plan with pricing available upon request (POA).
Those mentioned above are a few of the many Bizible alternatives you can use. Choosing an attribution tool ultimately depends on your business needs and requirements.
For example, if you are a B2B marketer in search of an attribution tool, then Factors would be an ideal choice. The tool is built for B2B marketers, enabling them to identify all website visitors, attribute revenue, provide the right attribution models, run ABM, and more. Whereas, if you are a small business that wants to have constant customer feedback to improve the product, then choose HockeyStack. Its Survey add-on feature would be handy.
Following are some key factors to consider when choosing an attribution tool.
Keep these reviews and considerations in mind when you’re on the lookout for a Bizible alternative.
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