In the B2B industry, measuring and optimizing the impact of marketing efforts on revenue is quite challenging. This is because of lengthy, non-linear sales cycles involving several stakeholders and touchpoints.
Many multi-touch attribution tools are available in the market that help marketers and sales teams alike to solve this challenging task. Each of these tools have their own unique features and approach to attribution.
In this blog, we compare two such attribution tools - Bizible and Dreamdata and evaluate the features and pricing of both tools and help you select the right one for your business.
Dreamdata is a B2B revenue attribution platform that helps businesses connect data across their GTM martech stack and gain insights into their customers’ journey.
Additionally, the tool enables businesses to run custom account-based attribution models to track, measure, benchmark, and predict revenue of various channels in the buyer’s journey.
Dreamdata also maps every touchpoint in the customer journey. As a result, it helps users visualize customer journeys at an account level. According to G2, Dreamdata is the best fit for small to mid-market-sized businesses.
Adobe Marketo Measure, formerly known as Bizible, is an enterprise-grade B2B attribution platform. The platform helps visualize the complete customer journey from the first touchpoint to the last.
This helps sales and marketing teams drive ROI and improve campaign influence on the pipeline.
Since Bizible was primarily built for Salesforce and Microsoft Dynamics, it offers a relatively seamless integration experience with the two platforms.
Here, we identify and discuss the common features between Dreamdata and Bizible and explore how businesses can benefit from them.
Attribution is one of the core features both tools provide.
Both tools can track and identify touchpoints across different channels (online and offline). In addition, they both support a range of attribution models to attribute revenue to influential channels. When compared with each other
Bizible offers 6 attribution models.
Dreamdata offers 8 attribution models
Content marketing is a great way of engaging with B2B audiences. With content analytics businesses are able to tie content efforts to revenue and pipeline.
Bizible and Dreamdata provide valuable insights into content strategies. Content teams can use these insights to understand the performance of their efforts and optimize them to drive more MQLs.
When compared with each other, we find that Dreamdata’s content analytics feature helps users
With Bizible, marketers can
What Dreamdata Does Better
Here we identify the areas where Dreamdata has a clear upper hand when compared to Bizible
When it comes to integrations, Dreamdata has a clear upper hand compared to Bizible.*
*Based on information available on the website and documentation.
User ratings on G2 reveal that Dreamdata is much easier to use than Bizible. When it comes to ease of setup, Dreamdata is a clear winner.
Bizible, being an enterprise-level platform, requires a lot of time and effort to implement. Also, businesses may require a solutions provider to implement and configure Bizible.
Providing excellent customer support is crucial in B2B SaaS. It helps businesses build long-term relationships with their customers. Customer support and customer success also help
Both platforms have great customer support based on the user reviews from G2. But Dreamdata slightly outshines Bizible on this front.
In this section we go over the areas where Bizible is better than Dreamdata.
One of Bizible’s advanced features is the custom attribution. This feature allows users to identify and choose touchpoints from the buyer journey that they want to include in the model.
The tool also empowers users to control the percentage of revenue attributed to the selected touchpoints. Alternatively, users can choose to use the suggested revenue attribution percentages suggested by Marketo Measure’s (Bizible) machine learning model.
Dreamdata and Bizible comply with common data security and privacy standards such as GDPR and SOC 2.
But Bizible being an enterprise tool complies with additional international standards compared to Dreamdata. You can take a look at the complete list of certification each tool has below.
A product’s pricing is a critical component for companies as it impacts revenue, profitability, competitiveness in the market among other factors. In this section we compare the pricing of the two tools.
Bizible (Marketo Measure) does not have a transparent pricing policy. Therefore, interested visitors will have to get in touch with their team to get a custom quote for their business.
Pricing insights from G2 reveal that Bizible is 13% more expensive than the average attribution tool.
Also to note, is the cost incurred when hiring a separate IT solutions partner to implement and configure the tool. This makes Bizible an expensive tool and suited for larger organizations.
Dreamdata offers both free version and paid plans.
Though Dreamdata is on the expensive side, the free version suits small to mid sized B2B organizations while the paid version is more suited for B2B go-to-market teams that need advanced analytics and attribution.
The right attribution tools depend on your business’s requirements and goals.
If you are an enterprise grade organization that believes in the saying “If it’s not in Salesforce, then it doesn’t exist” or MS Dynamics for that matter, then Bizible is the best fit for you.
On the other hand if you're a new age small to medium sized organization using various platforms in your martech stack then Dreamdata is the one for you.
When compared to Bizible, Dreamdata
.But if you are still not convinced and would like to bargain for more, then we suggest you take a look at Factors.ai.
Factors has all the features that your business needs to
When compared to Bizible, Factors is much easier to implement. In fact our no-code integrations and onboarding support ensure that you can get started in 30 minutes.
The tool also integrates with more modern softwares used by B2B businesses. Factors integrates with
Factors when compared with Dreamdata complies with additional data and privacy standards. Factors is GDPR, SOC2 Type I and Type II compliant whereas the latter does not comply with SOC2 Type II.
Factors also provides businesses with more attributional models to work with compared to Dreamdata and Bizible. The 9 attribution models available in the platform are
Below are some of the features that our users love and that are not available in Bizible and Dreamdata.
Read more about Factors’ features.
Factors apart from offering more features compared to Bizible and Dreamdata, it is priced relatively lower than both. There is also a 14-day free trial
The paid plans for Factors attribution solutions are as follows:
The details on the Custom and Agency plan is available upon request. Visit the pricing page to know more.
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