Insights Across All Things
B2B Marketing Analytics & Attribution

This blog explores the 5 customer journey stages and dissects what marketing initiatives work best along each stage of the customer journey.

Here’s all you need to know about B2B customer journey mapping — and how Factors.ai can help create effective customer journey maps

Find out how Google Analytics visitor identification works and how you can improve user identification with analytics tools.

Explore the differences between Heap and Mixpanel to determine which is the best analytics tool for your business. Learn about the unique features, pricing, and user reviews of both tools.

Join us as we identify the best B2B marketing principles that correlate with growth. What makes this research especially special is the fact that it's never been done before through the lens of B2B marketing. That is, of course, until now. The first principle in this series: Brand Building vs Sales Activation.

Let’s examine how data-driven marketers can incorporate advanced marketing analytics techniques for analyzing all phases of your marketing activities.

7 B2B Video Marketing Ideas to Drive Demand and Convert Customers

Product-led growth is a popular go-to-market strategy that focuses on customer experience. Here's a guide to using product led growth or "PLG" to scale your SaaS business.

9 SaaS Marketing Metrics You Should Be Tracking

Search marketing with Google Ads is kinda cool. It helps users who are looking for specific information, products, or services connect with businesses looking to sell specific information, products or services— all through a wonderfully powerful, complex search engine. But how does search marketing work? Let's find out

Here are a few practices B2B marketers can adopt from their B2C counterparts

What is performance marketing? How can you use performance marketing to optimize...marketing performance? Why is performance marketing all the rage? Let's find out.

here's a quick piece on getting started with ABM-centric account scoring for B2B marketers

Customer success and quarterly business reviews

What is lead scoring? it's an increasingly integral part of B2B marketing analytics. This article discusses the important of lead scoring and explores a few common lead scoring models.

Here's how (and why) to align your B2B sales and marketing efforts

Down the B2B sales funnel rabbit hole

There's an eerily strong correlation between ice-cream consumption and murder rates. What are the implications of this? Let's find out.

B2B marketing budgets are pretty important. How should you allocate resources across various marketing functions to optimize ROI? Let's find out

Privacy-first data collection is changing the way Martech functions. Here's how.

What's the next big trend in marketing data? Privacy. The following blog is a comprehensive summary of the state of privacy-first marketing in 2022.

Revenue Intelligence uses AI to gather data that would otherwise remain uncaptured. It's all the rage! Read on.

Dive into the world of Search Marketing with this beginner's guide. We keyword research and domain authority, paid search ads, PPC and more

KPIs Explained — a brand new series that covers the relevance and measurement of several marketing KPIs. This week, we take a look at Conversion Rates.

The following post expands upon the theory, practice, and relevance of SEO in an increasingly digital marketplace.

A handy beginner's guide on the 'what's' and 'how's' of A/B testing. Read on for a great introduction to the world of digital optimisation!

Know what kinds of analyses D2C brands should be doing to optimize website content and conversions.

Lead magnets are gated content pieces used for acquiring leads. Know more about lead magnets here.

Webinars are a great way to communicate and interact with prospects. Here's how you can ensure that your Webinars are adding value to you and your prospects.

With a conversational ABM strategy, a business can have real-time conversations with its prospects, helping build stronger with them. Read what conversational ABM is and the steps to help you implement a successful strategy.

Learn important B2B marketing terminologies that every marketer must know for a good understanding of marketing in the B2B Industry. Read on to know more.

Account-based marketing focuses on aligning sales and marketing teams' efforts toward specific accounts that fit a business's ICP. This beginner’s guide will walk you through the basics that you need to know about ABM.

This post discusses the new and improved Revenue Marketer as well as the value of data, technology, and organizational alignment in driving revenue.

Though Full Circle Insights provides good attribution solutions, their limitations have led users to look for an alternative. This blog will talk about why marketers are looking for an alternative and discuss some 7 alternatives to the tool.

Last Click Attribution helps SaaS marketing and sales teams identify the channels and campaigns that are driving conversions. In this article, we’ll see what LCA is and how SaaS companies can use it to gain insights into their efforts.

7 marketing attribution tools to consider in 2023. Compare attribution tools pricing, features, reviews, and more.

Marketing attribution reporting is the use of attribution reports which encapsulates attribution data and metrics into comprehensive channel and conversion information.

Marketing attribution can help you get a complete understanding of your customer’s journey and inform you of the touchpoints, online and offline, that prompted conversion. Read about the importance of attribution and the reasons why you should consider it

Here are 5 way in which CMOs and marketing leaders can take advantage of B2B marketing attribution.

Though marketing B2B attribution helps marketers boost their efforts and optimize campaigns, it comes with unique challenges. Read about the seven crucial challenges faced by marketers with B2B attribution and learn how you can solve them.

In an age where the functionality of the B2B marketing landscape is increasingly volatile, ABM and multi-touch attribution rise to the occasion.

Revenue attribution is all the rage — and with good reason too. With that said, there are certain factors that can limit the full potential of a revenue attribution system. Here are eight of them for your consideration.

As content marketing budgets grow to account for upto 40% of marketing budgets, understanding content's ROI and influence on revenue is a must.

As the number of digital channels available to marketers continues to expand, Attribution is becoming a popular way to untangle customer journeys.

Audio (podcasts) and Video (YouTube) content is bigger than ever. Yet, the nature of these channels complicates their attribution process. Here are a few tips.

A continuation of our "Attribution is Broken" series. The following post discusses why the presence of multiple stakeholders renders attribution a tricky affair.

Attribution has quickly become an integral piece of the marketer's puzzle. But in today's digitally transformed, customer-centric marketplace, attribution is broken.

t’s finally happening. After a two-year hiatus, Salesforce is back with its biggest ever event — Dreamforce 2022. Join a diverse group of professionals (including Jane Goodall and Magic Johnson!) in San Francisco to learn, grow, and make new friends. Here's a comprehensive list of events, mixers for DF22.

SaaStr 2022 is officially afoot. Join the biggest community of SaaS founders, executives, and leading minds to learn, network, and blow steam. Unsure about which of the dozens of SaaStr mixers to check out? We’ve got you covered with this comprehensive list of SaaStr events, after-parties, and more.

It's official: After Austria and France, Italy has emerged as the next European nation to ban Google Analytics as a result of data privacy concerns. What are the implications of this ruling? And how does it affect Google Analytics users? Let's find out.

It's official. As of June 2022, Linkedin has acquired Oribi as part of a larger strategy to expand its Linkedin Marketing Services. What are the implications of this deal? How does it affect former Oribi users? What about all the Oribi alternatives out there? Let's find out.

Austrian data regulator, Datenschutzbehörde, recently found Google Analytics to be in violation of EU’s GDPR laws. Read on.

Over the course of the last month, Google has announced new updates with regard to Google Ads and its API. Here are a few details on the same.

Change is the only constant. What does this mean for B2B marketing analytics? Let's take a look

This second part of our series discusses the "very real" nature of non-intuitive concepts. Also - the importance of grounding ideas to avoid paradoxes.

“Trust your intuition” — a saying most of us have heard (and may even agree with). Join us as we question just this on our two-part series.

In this second part of our series, we discuss big data and enterprise, customer-centric views, and data stores that make sense. Read on!

It’s important to understand how big data and analytics tech has evolved (or rather, exploded) before we ponder upon the next logical step.

With users opting to browse anonymously and rejecting third-party cookies, it has become harder to identify and keep track of all the website visitors. In this blog, we will discuss how you can identify anonymous visitors, its benefits, how it works and more.

Compare Amplitude vs Factors.ai to see which event-based analytics solution is the right choice for you in 2023

Visitor Identification Software can help you de-anonymize website visitors and give insights into the performance of your sales and marketing campaigns. Discover 11 visitor identification tools that can help you boost conversion rates and increase revenue.

This blog compares two popular B2B marketing attribution tools — Dreamdata and Hockeystack — to help readers decide which solution may be better suited to their needs.

Only about 2% of website traffic submit contact information, while the remaining 98% of potential pipline remains anonymous. Here's how Factors helps identify companies already visiting your website with website visitor identification.

Marketing analytics. Revenue attribution. Customer Journey mapping. Three invaluable use-cases, two all-encompassing alternatives, and one right choice for B2B marketers. The following blog comments on two B2B attribution and analytics solutions: Factors and Dreamdata, to showcase why the former may be a better fit.

The following article compares Bizible with Factors.ai to highlight why the latter makes a better fit for B2B marketing attribution.

HubSpot’s own in-platform analytics and attribution engine, is fraught with serious limitations. The following article highlights these issues with HubSpot — and how you can overcome them with Factors.ai.

The following article discusses how Factors.ai automates an otherwise tedious process of tracking website data and visitor behavior for end-to-end marketing analytics & attribution.

Nearly half of all internet users use ad blockers. This inadvertently affects privacy-first marketers and the quality of their website analytics. The solution? Custom tracking domain. What is a custom domain? What are the benefits of custom domains? And should one get a custom domain? Let's find out.

Supermetrics is a data-automation tool that allows you to pull data from various sources and feed it into a platform that can help with data organization and insights. Is it the right fit for your marketing analytics and attribution needs? Let's find out.

Hockeystack's lifetime deal on AppSumo has proven to be immensely popular. But is it the right marketing analytics and revenue attribution tool for you? Or could Factors be a better alternative? Read on.

In this blog, we discuss product and web analytics software Heap analytics, a popular tool for customer and performance insights.

While ga4 vs universal analytics (ua) is still hotly debated, the general verdict emerging within the marketing community is that ga4 falls short in several, fundamental aspects. Let's cover a few of them.

As of June 2022, Oribi has discontinued its platform and cancelled its customer contracts. While there are several Oribi alternatives available in the market, picking the right one can be a chore. Here, we compare Oribi against another popular solution for web analytics, product analytics & funnels — Wicked Reports!

As of June 2022, Oribi has discontinued its platform and cancelled its customer contracts. While there are several Oribi alternatives available in the market, picking the right one can be nerve-wrecking. Here, we compare Oribi against another popular solution for web analytics, product analytics, and funnels — Heap.

Your website content deserves better. Here's how you can make sense of the impact of your B2B content marketing efforts on pipeline and revenue using Factors.ai.

Google Analytics has dominated the B2B marketing analytics space for years. Here's how Factors.ai compares.

The second half of our two-part series on question most B2B marketers ask themselves — "Should I build or buy my B2B marketing analytics & revenue attribution infrastructure?"

The following is a two-part blog on aiding your decision between building and buying a B2B marketing analytics and attribution solution.

The following article compares Oribi with Factors to demonstrate why the latter makes a better fit for B2B marketing analytics

We're super excited to announce our integration with Segment! This will further enable companies to instrument user interactions across platforms to FactorsAI.