Insights Across All Things
B2B Marketing Analytics & Attribution

What are the challenges with navigating sales in early-stage start-ups — and how should you overcome them? Learn about the power of account-based sales with Praveen Das, co-founder of Factors.ai and Ankit Jain, co-founder of Clearfeed.

Everything you need to know about TAM: what it is, how to measure it, and how to analyze it for your business.

Learn about Account-Based Selling (ABS). Understand how to target customers, personalize messaging, lower acquisition costs & more

Content marketing analytics tools are digital platforms that help you understand how your content is performing. Here's a list of the best ones.

Keep track of the most content marketing metrics including organic traffic, CTRs, CAC, scroll depth, time on page, bounce rate, and more

CMO responsibilities have evolved dramatically with the advent of data and analytics technology. This article covers how CMOs can leverage data to make the most of marketing.

Looking to improve your marketing efforts? Our blog covers 15 effective marketing touchpoints, including webinars, product demos, social media advertising, and more, to help you reach your target audience and increase engagement.

What is SaaS marketing reporting? And how do teams make the most of their marketing reports to achieve actionable insights and drive bottom line growth?

When used efficiently, intent data can wring out every bit of ROI from existing marketing and sales efforts. The following 2-part guide highlights how to leverage intent data to drive more pipeline, with less spend.

When used efficiently, intent data can wring out every bit of ROI from existing marketing and sales efforts. The following 2-part guide highlights how to leverage intent data to drive more pipeline, with less spend.

This article shows how powerful CMO dashboards can be used to drive data-driven business decisions.

Marketing analytics is a powerful approach for driving growth and improving marketing performance in SaaS businesses. We'll explore what marketing analytics is, why it's important, its benefits, challenges, use cases, and best practices for SaaS companies to leverage data-driven insights & optimize marketing efforts.

This article highlights 7 important benefits of marketing analytics on customer experience.

This article explore Linkedin intent data and how it can benefit sales folk and marketing teams. We also highlight how Factors can help make the most of this Linkedin buyer data.

B2B marketing teams are increasingly adopting account based marketing as a strategy to drive targeted growth. But what makes a great ABM team? The following article discusses the key roles, responsibilities, and structure of a successful account based marketing team.

This blog highlights the importance of sales and marketing alignment and shares a few tips on how to go about aligning your sales and marketing teams.

Content reporting helps content teams prove and improve their impact on clicks, traffic, pipeline and even revenue. This blog covers what content reporting is, why it’s important, and best practices to ensure you get the most out of your content.

This blog explores the 5 customer journey stages and dissects what marketing initiatives work best along each stage of the customer journey.

Here’s all you need to know about B2B customer journey mapping — and how Factors.ai can help create effective customer journey maps

Join us as we identify the best B2B marketing principles that correlate with growth. What makes this research especially special is the fact that it's never been done before through the lens of B2B marketing. That is, of course, until now. The first principle in this series: Brand Building vs Sales Activation.

Product-led growth is a popular go-to-market strategy that focuses on customer experience. Here's a guide to using product led growth or "PLG" to scale your SaaS business.

Search marketing with Google Ads is kinda cool. It helps users who are looking for specific information, products, or services connect with businesses looking to sell specific information, products or services— all through a wonderfully powerful, complex search engine. But how does search marketing work? Let's find out

Here are a few practices B2B marketers can adopt from their B2C counterparts

What is performance marketing? How can you use performance marketing to optimize...marketing performance? Why is performance marketing all the rage? Let's find out.

here's a quick piece on getting started with ABM-centric account scoring for B2B marketers

Customer success and quarterly business reviews

What is lead scoring? it's an increasingly integral part of B2B marketing analytics. This article discusses the important of lead scoring and explores a few common lead scoring models.

Here's how (and why) to align your B2B sales and marketing efforts

Understand each stage, from top to bottom, and learn how to guide your prospects effectively. Unveil the secrets to improving conversion rates and building successful B2B customer relationships

B2B marketing budgets are pretty important. How should you allocate resources across various marketing functions to optimize ROI? Let's find out

What's the next big trend in marketing data? Privacy. The following blog is a comprehensive summary of the state of privacy-first marketing in 2022.

Revenue Intelligence uses AI to gather data that would otherwise remain uncaptured. It's all the rage! Read on.

Dive into the world of Search Marketing with this beginner's guide. We keyword research and domain authority, paid search ads, PPC and more

KPIs Explained — a brand new series that covers the relevance and measurement of several marketing KPIs. This week, we take a look at Conversion Rates.

As content marketing budgets grow to account for upto 40% of marketing budgets, understanding content's ROI and influence on revenue is a must.

The following post expands upon the theory, practice, and relevance of SEO in an increasingly digital marketplace.

A handy beginner's guide on the 'what's' and 'how's' of A/B testing. Read on for a great introduction to the world of digital optimisation!

Lead magnets are gated content pieces used for acquiring leads. Know more about lead magnets here.

Webinars are a great way to communicate and interact with prospects. Here's how you can ensure that your Webinars are adding value to you and your prospects.

With a conversational ABM strategy, a business can have real-time conversations with its prospects, helping build stronger with them. Read what conversational ABM is and the steps to help you implement a successful strategy.

Our ultimate B2B terms glossary includes essential terms for Sales and Marketing- A/B Testing, Application Programming Interface (API), B2B Marketing, B2C Marketing, Click Through Rate (CTR), Conversion Rate, Pipeline Marketing … and many more

Account-based marketing focuses on aligning sales and marketing teams' efforts toward specific accounts that fit a business's ICP. This beginner’s guide will walk you through the basics that you need to know about ABM.

Audio (podcasts) and Video (YouTube) content is bigger than ever. Yet, the nature of these channels complicates their attribution process. Here are a few tips.

This post discusses the new and improved Revenue Marketer as well as the value of data, technology, and organizational alignment in driving revenue.

Explore 7 crucial website analytics metrics, curated from my marketing experience. Dive into data driven strategies for optimal website performance.

Did you know? Approximately 95% of the addressable market remains dormant, not actively seeking to purchase a product or service at any given time. This percentage of the market can be tapped with the help of demand-generation tactics. As for the remaining 5%, that can be tackled with lead generation.

Here’s everything you need to know about revenue attribution. What is it, how it works, why it's important, and how to get started with revenue attribution.

Learn B2B account scoring, sort leads, and grow marketing. Learn about customer profiles and important questions you must ask to get account scoring right!

Last Click Attribution helps SaaS marketing and sales teams identify the channels and campaigns that are driving conversions. In this article, we’ll see what LCA is and how SaaS companies can use it to gain insights into their efforts.

7 marketing attribution tools to consider in 2023. Compare attribution tools pricing, features, reviews, and more.

More and more companies are now focusing on implementing ABM strategies to yield better results. But when it comes to measuring the success of these ABM campaigns, not everyone is knowledgeable on the metrics focus. Read this blog to understand the ABM metrics to measure your campaign’s success.

Marketing attribution reporting is the use of attribution reports which encapsulates attribution data and metrics into comprehensive channel and conversion information.

Marketing attribution can help you get a complete understanding of your customer’s journey and inform you of the touchpoints, online and offline, that prompted conversion. Read about the importance of attribution and the reasons why you should consider it

7 B2B Video Marketing Ideas to Drive Demand and Convert Customers

This blog explores 9 of the most important SaaS marketing metrics that every marketing team should regularly keep tabs on.

Learn how you can utilize content analytics to improve your sales and marketing teams’ ROI.

Here are 5 way in which CMOs and marketing leaders can take advantage of B2B marketing attribution.

There's an eerily strong correlation between ice-cream consumption and murder rates. What are the implications of this? Let's find out.

The second half of our two-part series on question most B2B marketers ask themselves — "Should I build or buy my B2B marketing analytics & revenue attribution infrastructure?"

The following is a two-part blog on aiding your decision between building and buying a B2B marketing analytics and attribution solution.

Change is the only constant. What does this mean for B2B marketing analytics? Let's take a look

Though marketing B2B attribution helps marketers boost their efforts and optimize campaigns, it comes with unique challenges. Read about the seven crucial challenges faced by marketers with B2B attribution and learn how you can solve them.

In an age where the functionality of the B2B marketing landscape is increasingly volatile, ABM and multi-touch attribution rise to the occasion.

Revenue attribution is all the rage — and with good reason too. With that said, there are certain factors that can limit the full potential of a revenue attribution system. Here are eight of them for your consideration.

As the number of digital channels available to marketers continues to expand, Attribution is becoming a popular way to untangle customer journeys.

Know what kinds of analyses D2C brands should be doing to optimize website content and conversions.

A continuation of our "Attribution is Broken" series. The following post discusses why the presence of multiple stakeholders renders attribution a tricky affair.

Attribution has quickly become an integral piece of the marketer's puzzle. But in today's digitally transformed, customer-centric marketplace, attribution is broken.

“Trust your intuition” — a saying most of us have heard (and may even agree with). Join us as we question just this on our two-part series.

In this second part of our series, we discuss big data and enterprise, customer-centric views, and data stores that make sense. Read on!

It’s important to understand how big data and analytics tech has evolved (or rather, exploded) before we ponder upon the next logical step.

This article highlights everything you need to know about ZoomInfo, including ZoomInfo pricing, overview, alternatives, and more.

The following article explores 5 comprehensive Leadfeeder alternatives including Factors.ai, Albacross, Lead Forensics, Clearbit, and Visitor Queue to compare key features, benefits, and drawbacks with each Leadfeeder alternative.

This blog compares Leadfeeder vs Factors.ai in terms of features, benefits, drawbacks, and pricing to help determine why one might make more sense for you over the other.

In this article we list in detail the various challenges that Mixpanel users face. We analyze and find the key drawbacks that have pushed users to search for Mixpanel alternatives. We have also compiled a list of 7 alternatives and discuss in detail their pricing, key features, and more.

This article uncovers the challenges that have pushed Amplitude Analytics users to search for its alternatives. We have also compiled a list of 7 alternatives and discussed in detail about their pricing, key features, and more to help you find the ideal solution for your data-driven business needs.

If you are looking for alternatives to Heap, we have compiled a list of the top 9 options. Our comparison includes factors such as pricing, key features, and more to help you find the ideal solution for your data-driven business needs. With our comprehensive review, you can make an informed decision about which tool is

In this article we take a deep dive and compare the common features between the two popular attribution tools – Dreamdata & Bizible. We also identify what each tool does best and help you identify the best tool for your business.

If you are looking for a suitable HockeyStack alternative, choosing the right one for your business needs can be overwhelming. This article discusses the top 7 HockeyStack alternatives, their key features, reviews & more. Read on to make the switch from HockeyStack to the best alternative that fits your business needs.

Though Full Circle Insights provides good attribution solutions, their limitations have led users to look for an alternative. This blog will talk about why marketers are looking for an alternative and discuss some 7 alternatives to the tool.

Dreamdata is one of the best tools available for attribution. But like every other tool, it comes with its limitations. In this blog, we will be discussing the limitations of Dreamdata and why marketers are looking for an alternative. Also, we will evaluate the 7 best Dreamdata alternatives for you to choose from.

There are a lot of attribution tools available in the market, and choosing an attribution tool that is best suited for your business can be a daunting task. This blog compares two of the best attribution tools, Bizible and HockeyStack, and helps you narrow your search.

Bizible, a.k.a. Adobe Marketo Measure, is a great attribution tool. But even with its benefits, users have found drawbacks that led them to look for alternatives. In this blog, we discuss the 7 best Bizible alternatives, their features, pricing, and more.

Compare Amplitude vs Factors.ai to see which event-based analytics solution is the right choice for you in 2023

This blog compares two popular B2B marketing attribution tools — Dreamdata and Hockeystack — to help readers decide which solution may be better suited to their needs.

Explore the differences between Heap and Mixpanel to determine which is the best analytics tool for your business. Learn about the unique features, pricing, and user reviews of both tools.

Marketing analytics. Revenue attribution. Customer Journey mapping. Three invaluable use-cases, two all-encompassing alternatives, and one right choice for B2B marketers. The following blog comments on two B2B attribution and analytics solutions: Factors and Dreamdata, to showcase why the former may be a better fit.

B2B business teams use tools like Bizible and Factors Ai to understand marketing data and make better decisions. Compare their features to find the right fit for your business!

HubSpot’s own in-platform analytics and attribution engine, is fraught with serious limitations. The following article highlights these issues with HubSpot — and how you can overcome them with Factors.ai.

Let’s examine how data-driven marketers can incorporate advanced marketing analytics techniques for analyzing all phases of your marketing activities.

Supermetrics is a data-automation tool that allows you to pull data from various sources and feed it into a platform that can help with data organization and insights. Is it the right fit for your marketing analytics and attribution needs? Let's find out.

Hockeystack's lifetime deal on AppSumo has proven to be immensely popular. But is it the right marketing analytics and revenue attribution tool for you? Or could Factors be a better alternative? Read on.

In this blog, we discuss product and web analytics software Heap analytics, a popular tool for customer and performance insights.

While ga4 vs universal analytics (ua) is still hotly debated, the general verdict emerging within the marketing community is that ga4 falls short in several, fundamental aspects. Let's cover a few of them.

As of June 2022, Oribi has discontinued its platform and cancelled its customer contracts. While there are several Oribi alternatives available in the market, picking the right one can be a chore. Here, we compare Oribi against another popular solution for web analytics, product analytics & funnels — Wicked Reports!

As of June 2022, Oribi has discontinued its platform and cancelled its customer contracts. While there are several Oribi alternatives available in the market, picking the right one can be nerve-wrecking. Here, we compare Oribi against another popular solution for web analytics, product analytics, and funnels — Heap.

Google Analytics has dominated the B2B marketing analytics space for years. Here's how Factors.ai compares.

The following article compares Oribi with Factors to demonstrate why the latter makes a better fit for B2B marketing analytics

Everything you need to know about Lead Forensics pricing, features, reviews, & more.

The following guide explores how to identify and convert high-intent visitors with the combined powers of Factors’ visitor identification and Pipedrive webhooks.

The following guide explores how to identify and convert high-intent accounts with the combined powers of Factors’ visitor identification and Zoho webhooks.

The following guide explores how to identify and convert high-intent accounts with the combined powers of Factors’ visitor identification and Salesforce webhooks.

The following guide explores how to identify and target sales-ready visitors with the combined powers of Factors’ visitor identification and Hubspot webhooks. We discuss how the integration works, before delving into a handful of use-cases. 

We’re thrilled to announce our partnership with industry-leading ABM platform, 6sense. With this collaboration, Factors.ai now delivers state-of-the-art visitor identification, firmographics, and intent data along with our existing advanced ABM analytics and attribution capabilities.

With users opting to browse anonymously and rejecting third-party cookies, it has become harder to identify and keep track of all the website visitors. In this blog, we will discuss how you can identify anonymous visitors, its benefits, how it works and more.

Visitor Identification Software can help you discover anonymous companies visiting your website and give insights into the performance of your sales and marketing campaigns. Discover 11 visitor identification tools that can help you boost conversion rates and increase revenue.

Only about 2% of website traffic submit contact information, while the remaining 98% of potential pipline remains anonymous. Here's how Factors helps identify companies already visiting your website with account identification.

We're super excited to announce our integration with Segment! This will further enable companies to instrument user interactions across platforms to FactorsAI.

Uncover the top SaaS mixers, afterparties, and more at SaaStr 2023. Don't miss out on this ultimate list for an unforgettable experience.

t’s finally happening. After a two-year hiatus, Salesforce is back with its biggest ever event — Dreamforce 2022. Join a diverse group of professionals (including Jane Goodall and Magic Johnson!) in San Francisco to learn, grow, and make new friends. Here's a comprehensive list of events, mixers for DF22.

SaaStr 2022 is officially afoot. Join the biggest community of SaaS founders, executives, and leading minds to learn, network, and blow steam. Unsure about which of the dozens of SaaStr mixers to check out? We’ve got you covered with this comprehensive list of SaaStr events, after-parties, and more.

It's official: After Austria and France, Italy has emerged as the next European nation to ban Google Analytics as a result of data privacy concerns. What are the implications of this ruling? And how does it affect Google Analytics users? Let's find out.

LinkedIn acquired Oribi for $90 Million. What does it mean for the marketing services of LinkedIn and the existing Oribi customers? We have listed top 4 best alternatives for Oribi- 1. Factors.ai 2. Plausible 3. Heap 4. Wicked Reports. Compare these alternatives on the basis of Features, Integrations, Pricing and Revi

Privacy-first data collection is changing the way Martech functions. Here's how.

Austrian data regulator, Datenschutzbehörde, recently found Google Analytics to be in violation of EU’s GDPR laws. Read on.

Over the course of the last month, Google has announced new updates with regard to Google Ads and its API. Here are a few details on the same.